全球内容供应链正经历重大变革，受观众、内容形式以及制作与分发技术变化的影响。为应对这些变化并采纳社区反馈，一个组织宣布重塑品牌，以更好地反映其在全球内容创作和安全方面的专注，并服务更广泛的社群。该组织将更名为“全球创意与安全社区”（The Global Creative and Security Community, GC-SC），并计划在未来几个月内完成过渡，为2025年12月在洛杉矶的峰会做好准备。此次重塑旨在保留核心的社区价值，同时适应行业新挑战，并推动项目制工作流、在线教育以及策略性活动，以应对内容创作、安全和全球化等关键领域。

🌐 **组织重塑与新名称：** 为应对内容供应链的深刻变革，组织将更名为“全球创意与安全社区”（The Global Creative and Security Community, GC-SC）。此举旨在更准确地反映其在全球内容创作和安全方面的核心使命，并拓展服务范围以涵盖更广泛的社群，同时保留其“社区”的核心价值。

🚀 **战略调整与工作模式：** 新的组织模式将采用项目制方法，设立有时限的工作流（Workstreams）来解决紧迫的行业问题，并明确可交付成果。咨询委员会将提供优先排序、指导和监督，与TPN、Movielabs、SVTA等行业协会协同合作，以提高效率和透明度。

📚 **教育与知识分享：** GC-SC将通过推出针对特定角色的在线教育项目，以及在技术博客上发布最佳实践资源来取代周报，以提升社群成员的技能和知识。此外，年度峰会将包含策略讨论和实践工作坊，聚焦于“创作、安全、全球”三大支柱，帮助成员学习和应用新工具与方法。

🤝 **社群发展与合作：** 组织致力于扩展其社群范围，纳入制作、创意、法律和治理等领域，并连接网络安全与内容安全，关注AI和个性化趋势。通过在洛杉矶和伦敦举办本地活动，以及参加NAB和IBC等大型行业活动，加强策略洞察、教育和社交联系。

The global content supply chain is in the midst of a seismic shift, driven by major changes in audience, formats, and the technology for production and distribution.

In response to these changes and valuable community feedback, we’re proud to announce a rebrand that better reflects our renewed focus on creating and securing global content and helps us address a wider community.

We will become The Global Creative and Security Community (www.GC-SC.org) over the next few months, ready for the Summit Los Angeles on December 9-10th 2025, hosted by Google at their amazing Playa Vista campus.

“With this re-brand, we are keeping our core value of Community, while recognising the significant shifts in our industry and the new creative and distribution challenges and opportunities of the global creator economy”, says Caroline Baines, Executive Director.

“This reset of our organisation has allowed us to get very focused on the values that our members have found so unique about CDSA, where we are more friends than colleagues. At the same time, we are making significant operational changes to be more efficient and transparent as a non-profit. Our Advisory Council will help us focus on the most pressing common issues and prioritise resources”, states Richard Atkinson, President.

“We will take a new project based approach to tackle those critical issues with time limited Workstreams that target deliverables for best practices. The Advisory Council can provide critical prioritisation, guidance, and oversight in collaboration with other industry associations such as TPN, Movielabs, SVTA. Those best practice outputs will become easier to reference and implement with the launch of pilots for role-specific accredited online education to reach all levels of our community”, comments Ben Schofield, Technology Director.

In-person events for strategy insights, education and networking are a core value of GC-SC, with local events in LA and London together with major industry events such as NAB and IBC.

Our annual December summit in LA will follow a new format: one day of Strategy discussions followed by a day of hands-on Workshops…where that focus on education and training should help more members at all levels of experience directly learn and apply tools and approaches across our three pillars: create, secure, global.

We will make best practice resources available in a Tech Blog to replace the weekly Newsletter. Behind the scenes, Lillie Galbreath is guiding Finance & Operations. Our intention is to expand our community into production and creative, legal and governance, helping join cyber and content security and track the latest trends in AI and personalisation.

We are excited about this transition to GC-SC and hope you will support us in this exciting endeavour and together we can continue to support our community and provide a place for people to help navigate the changes the M&E industry is going through.

If there are any questions, please do not hesitate to reach out to one of the team at info@GC-SC.org.