Tim Grover, renowned trainer and CEO of Attack Athletics, shares his insights on the science and art of physical and mental dominance in this episode of Hidden Forces. He emphasizes that 'winning doesn't apologize' and that true success requires unwavering focus, relentless pursuit, and a willingness to embrace your dark side. Grover discusses his experiences training iconic athletes like Michael Jordan and Kobe Bryant, highlighting their unique approaches to achieving greatness. This conversation will resonate with those who are already addicted to the taste of success, constantly striving for more.

🚀 **Embrace the Urgency of Winning:** Tim Grover emphasizes that winning is not a marathon, but a sprint with no finish line. To achieve greatness, one must live with urgency in every moment, dedicating themselves fully to the pursuit of success. There is no room for balance; winning demands complete commitment and relentless effort. This urgency is not about rushing, but about making every moment count, ensuring that no time is wasted.

😈 **Harness Your Dark Side:** Grover believes that true success requires embracing and harnessing one's dark side. He emphasizes that this is not about becoming a negative person, but about recognizing and utilizing the raw power and intensity that resides within. This involves pushing past comfort zones, embracing challenges, and developing a mental toughness that allows you to persevere through adversity.

🎯 **Focus on the Details:** Grover underscores the importance of meticulous attention to detail in achieving success. He emphasizes that true mastery comes from understanding and perfecting the small things, the seemingly insignificant details that make all the difference. This requires a laser-like focus, a willingness to dissect every aspect of your craft, and a relentless pursuit of improvement, even in the smallest areas.

🏀 **Insights from the Greats:** Grover shares his personal experiences working with Michael Jordan and Kobe Bryant, two of the greatest basketball players of all time. He highlights their unwavering determination, their relentless pursuit of excellence, and their willingness to push themselves beyond their limits. These insights provide a glimpse into the mindset and work ethic of true champions.

In Episode 193 of Hidden Forces, Demetri Kofinas speaks with world-renowned trainer, author, and CEO of Attack Athletics, Tim Grover. Tim has personally trained and worked with some of the most elite, iconic athletes in the world, including Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of other sports and business professionals. He is the preeminent authority on the science and art of physical and mental dominance and his latest book, “Winning: the Unforgiving Race to Greatness,” is a testament to that life-long dedication.

This is not a conversation that’s going to give you a roadmap to victory. Not even close. In fact, we wouldn’t even describe it as motivational. For some people, Tim’s words will be incredibly validating. For others, unnerving, because “winning doesn’t apologize,” as Tim would say. “It doesn’t explain. In the language of Winning, there is no talk about motivation.” Words can’t capture it. Only you can if you’re willing to pay the price, and even then, there are no guarantees.

If you’re already addicted to the taste of success, if you’ve been chasing it for as long as you can remember, if you’ve caught it, and want it again, then this conversation will speak to you. In this episode, you’re going to learn about some of the tools and techniques that Tim and his athletes and high-achievers have used to execute and compete at the highest level of human performance. You’re going to learn about how to harness your dark-side, about how not to care about what others think, about letting go of entitlement, clearing your mind, and learning to focus on the details, and on what matters most to you. As Tim will say, “winning is not a marathon, it’s a sprint, with no finish line.” There is no balance. In order to win anything, you have to live your life with urgency, at every moment, because winning wants all of you—there’s never enough time, so why waste any of it?

For those of you who are basketball fans, Tim shares stories from his experience working with Michael Jordan and Kobe Bryant during the pinnacles of their basketball careers, about what they were like as individuals, and about what it was like for him to play a part in their success.

You can access the episode overtime, as well as the transcript and rundown to this week’s episode through the Hidden Forces Patreon Page. All subscribers gain access to our overtime feed, which can be easily added to your favorite podcast application.

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Producer & Host: Demetri Kofinas

Editor & Engineer: Stylianos Nicolaou

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Episode Recorded on 05/26/2021