🌟 **战略性人才引进，加速业务扩张**：MrBeast的Beast Industries公司近期密集招募了四位具有丰富行业经验的高管，分别负责品牌合作、人才招募与技术、全球媒体与品牌合作以及工作室业务。这些新成员的加入，标志着公司正积极构建一个多元化的媒体帝国，并致力于提升品牌合作的深度和广度，以实现其商业化目标。

🚀 **打造迪士尼式娱乐巨头，拓展多元化业务**：Beast Industries的目标是成为一个类似迪士尼的娱乐公司，其业务已从单一的YouTube频道扩展到包括亚马逊Prime Video节目、巧克力品牌Feastables，并正在探索金融科技等新领域。公司在2024年的媒体收入预计将达到2.24亿美元，显示出其强大的市场潜力和增长动力。

💼 **专业化运营与成本效益并重**：公司CEO Jeffrey Housenbold正推动Beast Industries向更专业化的方向发展，强调在保证内容质量的同时，实现项目按时按预算完成，并提高整体盈利能力。这种转变意味着公司在快速扩张的同时，也更加注重运营效率和财务健康。

🤝 **“氛围检查”文化，注重人才契合度**：在人才引进过程中，MrBeast团队采用名为“氛围检查”（vibe check）的90天试用期，以评估新员工是否符合公司文化，确保团队的凝聚力和高效协作。这种独特的文化筛选机制有助于在快速扩张中保持团队的稳定性和独特性。

MrBeast has been on a hiring spree, reeling in four new executives since September.The company is staffing up in areas like brand partnerships and unscripted content.The new hires come from established firms like TikTok, Snapchat, and NBCUniversal.

The world's top YouTuber, MrBeast, is beefing up his team, adding four new executives since September to drive up brand deals, recruit more creatives, and expand his production work.

Among the new hires are:

Noah Wieseneck, the company's new VP of brand partnershipsByron Kendal, its VP of talent acquisition and technologyKelly Calabrese, a VP of global media and brand partnershipsFormer NBCU unscripted executive Corie Henson, who joined as president of the company's studio division

Wieseneck is joining Beast Industries from the Snapchat-maker Snap, where he worked on creator business deals. Calabrese previously headed up media and entertainment sales at TikTok.

The march of new hires with big media pedigrees reflects the MrBeast team's ambition to build a Disney-style entertainment colossus. The company, which raised money earlier this year at a $5 billion valuation, has been pushing to turn its media properties profitable. Staffing up in areas like brand partnerships could help it hit its goals more quickly.

Luring professionals away from traditional media and tech has likely become easier as the tech job market dips and some jobs in Hollywood disappear.

MrBeast, whose real name is Jimmy Donaldson, is the most followed YouTuber, having transformed a single YouTube channel into a full-blown media empire with over 400 million subscribers, an Amazon Prime Video show, and about $224 million in 2024 media revenue, according to a leaked investor deck from early 2025 viewed by Business Insider.

The MrBeast team now operates in a variety of business lines outside media, including its chocolate brand Feastables. The company is also exploring other ventures like fintech, according to a recent US trademark filing and investor materials.

Many of MrBeast's roughly 450 employees work out of his headquarters in Greenville, North Carolina, though some, like staff at Feastables, work elsewhere. For some hires, Donaldson starts with a 90-day probationary period to screen for culture fit, known internally as a "vibe check."

Beast Industries CEO Jeffrey Housenbold, who joined the team last year, has been on a push this year to professionalize the company and cut down on spending.

"My goal is to make everything we do profitable," Housenbold told Business Insider in August. "In the past, it was just about ideas and the quality of the content. I'm moving the organization to produce great content that is also on time and on budget."

Kendal, Wieseneck, and Calabrese did not respond to requests for comment. A spokesperson for MrBeast declined to comment.