Fortune | FORTUNE 11月07日 23:25
农夫历书停刊:历史与传统的终结
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农夫历书宣布将于2026年停止出版,回顾了其208年的历史,以及因当前媒体环境下的经济压力而结束的原因。

A 208-year-old publication that farmers, gardeners and others keen to predict the weather have relied on for guidance will be publishing for the final time.

Farmers’ Almanac said Thursday that its 2026 edition will be its last, citing the growing financial challenges of producing and distributing the book in today’s “chaotic media environment.” Access to the online version will cease next month.

The Maine-based publication, not to be confused with the even older Old Farmer’s Almanac in neighboring New Hampshire, was first printed in 1818. For centuries it’s used a secret formula based on sunspots, planetary positions and lunar cycles to generate long-range weather forecasts.

The almanac also contains gardening tips, trivia, jokes and natural remedies, like catnip as a pain reliever or elderberry syrup as an immune booster. But its weather forecasts make the most headlines.

“It is with a heavy heart that we share the end of what has not only been an annual tradition in millions of homes and hearths for hundreds of years, but also a way of life, an inspiration for many who realize the wisdom of generations past is the key to the generations of the future,” Editor Sandi Duncan said in a statement.

In 2017, when Farmers’ Almanac reported a circulation of 2.1 million in North America, its editor said it was gaining new readers among people interested in where their food came from and who were growing fresh produce in home gardens.

Many of these readers lived in cities, prompting the publication to feature skyscrapers as well as an old farmhouse on its cover.

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农夫历书 历史终结 媒体环境 经济压力 传统
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