AT&T has been told to stop running ads that falsely promise all customers a free iPhone. The rebuke came from the advertising industry’s official watchdog just a week after AT&T sued the organization over a different advertising dispute.
BBB National Programs’ National Advertising Review Board (NARB) “has recommended that AT&T Services, Inc. modify its advertising to avoid conveying a false message regarding eligibility for an iPhone device offer,” the group, which runs the ad industry’s self-regulatory system, said today.
Verizon initiated the case by challenging AT&T’s “Learn how everyone gets iPhone 16 Pro on us” claim. BBB National Programs’ National Advertising Division (NAD) ruled in favor of Verizon in September 2025. AT&T appealed but lost the challenge in the NARB decision announced today.
