ELF Beauty在最新的财报电话会议上，重点提及了其收购的Hailey Bieber的美妆品牌Rhode。Rhode在第二季度表现强劲，销售额达到1.1亿美元，并预计本财年总营收将达3亿美元。此次收购被视为ELF Beauty的重要战略举措，尤其是在Rhode成功登陆丝芙兰北美门店后，创下了该零售商在该地区有史以来最大的新品发布记录。尽管ELF Beauty对Rhode的增长潜力充满信心，部分分析师对其收购后的整体效益表示疑虑，尤其是在ELF Beauty的2026财年业绩指引低于预期的情况下。然而，Rhode品牌自身的高盈利能力（EBITDA利润率超30%）以及其在ELF Beauty产品线中的战略地位，仍是公司看好的增长点。

🌟 Rhode品牌在ELF Beauty第二季度财报电话会议中成为焦点，该季度是ELF Beauty收购Rhode后的首次财报。Rhode的销售额在本季度达到1.1亿美元，超过了今年上半年总和，显示了其强劲的市场表现和消费者吸引力。

📈 ELF Beauty预计Rhode品牌在本财年将实现40%的增长，总营收有望达到3亿美元。尽管其中2亿美元将计入收购后的财报，但这一预测凸显了ELF Beauty对Rhode未来增长潜力的看好，并将其视为公司重要的增长引擎。

🚀 Rhode品牌在9月成功登陆丝芙兰北美门店，该发布创下了丝芙兰在该地区有史以来最大的新品发布记录，这有力地证明了Rhode的市场影响力和品牌实力，也为ELF Beauty的收购提供了坚实的支持。

🤔 尽管Rhode表现出色，部分分析师对其收购能否显著提振ELF Beauty整体业绩表示疑问，尤其是在ELF Beauty的全年业绩指引低于分析师预期之后。分析师们试图理解为何Rhode的加入未能带来更大的效益。

💰 Rhode品牌在收购前就展现出超过30%的EBITDA利润率，远高于ELF Beauty的23%，这表明其自身拥有强大的盈利能力。然而，ELF Beauty也指出，Rhode仍需要进一步的营销和人员投入以支持其持续增长。

Hailey Bieber's makeup brand, Rhode, was the hot topic on ELF Beauty's earnings call on Wednesday.The brand, which the beauty giant acquired in August, was mentioned nearly every minute.Rhode's revenue is set to hit $300 million this fiscal year.

ELF Beauty is really excited about Rhode, Hailey Bieber's line of lip tints and glazing face creams. The beauty brand was mentioned 52 times — nearly every minute — during ELF's 2026 second-quarter earnings call on Wednesday, according to an AlphaSense transcript analysis.

The earnings period was the first since ELF's acquisition of Rhode. In August, ELF purchased the beauty line in a deal that could be worth as much as $1 billion if the brand hits its performance goals.

The company has good reason to be enthusiastic: Rhode brought in $110 million in net sales during the quarter — more than the $103 million it logged in the entire first half of the calendar year. That is partly a result of Rhode's September launch in Sephora's North American stores, which was the biggest release in the retailer's history in the region.

"I've been in the consumer space 34 years and continue to be blown away by what Hailey and her team are building," ELF Beauty CEO Tarang Amin said on the call.

ELF expects Rhode to grow 40% during its current fiscal year, bringing in a total of $300 million in revenue, although only $200 million of that will be post-acquisition and a line item on ELF's balance sheet.

Despite ELF's enthusiasm for Rhode, some analysts aren't so sure it's enough to help the beauty giant.

ELF's stock was down 35% during trading on Thursday after its full-year guidance fell below analyst expectations.

"We and probably a few others are just trying to understand why there's not a bigger benefit from Rhode," Peter Grom, a UBS analyst, asked about the company's weaker profit outlook on the earnings call.

In a note published Thursday, UBS analysts said "investors were particularly perplexed" by the guidance.

One of Rhode's strongest financial attributes was its EBITDA margin — a measure of profitability — which exceeded 30% before the acquisition. That's compared to ELF's 2025 fiscal EBITDA margin of 23%.

But Rhode still needs investment, ELF's financial chief Mandy Fields said on the call, including increased spending in marketing and personnel.

That's not enough to dull Rhode's gloss, though.

The final words Fields spoke on the call were, of course, about the brand.

Rhode "is really a fantastic brand," she said. "We're so happy to have them as part of the e.l.f. family and look forward to continuing to drive that growth on the road ahead."