All Content from Business Insider 11月06日 18:46
Figma CEO:AI尚难取代人类设计师的创造力
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Figma首席执行官Dylan Field在播客节目中表示,人工智能目前距离取代人类设计师还有很长的路要走。他以Charli XCX的专辑《Brat》封面为例,认为AI难以理解和创造出具有文化背景和情感共鸣的设计。Field强调,AI在设计过程中无法充分考虑情感表达、品牌内涵以及文化语境,而这些正是人类设计师的核心价值。他认为,AI可以辅助设计,去除繁琐工作,但创意和引领设计方向仍需人类主导。

💡 AI在设计领域尚不成熟,难以取代人类设计师。Figma CEO Dylan Field认为,AI在理解和创造具有文化深度和情感连接的设计方面存在显著局限。他以Charli XCX专辑《Brat》的病毒式传播封面为例,指出AI难以独立生成此类具有独特文化符号和情感表达的设计,这表明AI在创意和文化理解上仍有待提升。

🧠 人类设计师的价值在于理解文化语境和情感表达。Field强调,AI在设计过程中往往忽略了至关重要的文化背景、情感特质以及品牌内涵。人类设计师能够将这些复杂因素融入设计,创造出既有美感又具深层意义的作品,这是AI目前难以企及的。

🚀 AI可作为辅助工具,但不主导创意。Field提出,AI的优势在于自动化和去除设计过程中的繁琐重复性工作,从而提高效率并降低设计门槛。然而,他坚信人类设计师在创意发想、概念主导和最终决策方面仍不可或缺,AI应是辅助人类设计师的工具,而非替代者。

Figma CEO Dylan Field says AI would never have come up with the viral design for Charli XCX's album, "Brat."

Brat summer is over and done with, but the viral bright green album cover continues to be relevant — just ask Figma CEO Dylan Field.

During the "Uncapped with Jack Altman" podcast published on Wednesday, Field said the album is an example of why AI won't replace human designers anytime soon.

"I think we are so far away from AI replacing designers, and if you actually look at the designs generated, I think it's very easy to tell that," Field said. "But even if the design generation from an aesthetic standpoint gets better, it's not considering the entire system."

Field told Altman, the brother of OpenAI CEO Sam Altman, that the technology doesn't take into account certain things, such as cultural context or constraints.

"You're not thinking about the emotional qualities you're trying to create and the brand, and how that gets pulled in," Field said.

Field used the simple viral cover of Charli XCX's album "Brat" as an example of a design artificial superintelligence likely wouldn't suggest. The bright green album cover is bare except for the word "brat" styled in a slightly distorted Arial font.

"What ASI designer would create Brat summer?" Field said. "The ability to go think of all the possibilities in the world and end up on that album cover. You put me in a room for 100 years, I don't think I would have come up with that."

Charli XCX released "Brat" to critical and commercial acclaim in June 2024, sparking what became known as Brat summer. The 15-track album cover became a pop culture phenomenon, influencing trends in fashion and politics. "Brat" won several awards, including two Grammy Awards.

The advancements in AI and automation have sparked debate about whether the technology will create more jobs for humans or replace them. For his part, Field has said AI isn't coming for humans' jobs.

"There's a need for designers to lead the charge, and AI will only get you so far," Field told the "Rapid Response" podcast in October. "But the drudgery, how do we remove that from the design process? How do we give more access to more people?"

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Figma AI 设计 人工智能 创意 Charli XCX Brat
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