电影行业协会MPA（电影协会）已正式致函科技巨头Meta，要求其停止在其新的青少年安全功能中使用MPA的PG-13电影分级标识。MPA认为Meta此举“完全虚假且具有高度误导性”，构成虚假广告并稀释了MPA的商标。MPA强调其评级系统多年来赢得了公众信任，Meta的自动化分类若出现问题将损害MPA评级的公信力。Meta则辩称其未声称功能获得MPA认证，且使用“PG-13”符合合理使用原则，旨在使青少年内容策略更贴近家长熟悉的电影分级标准，并表示希望与MPA合作。

🎬 **MPA正式发函Meta，要求停止在其青少年安全功能中使用PG-13电影分级标识。** MPA认为Meta此举构成虚假广告和商标稀释，因为它“完全虚假且具有高度误导性”。MPA投入多年心血建立公信力，担心Meta的自动化分类若出现问题会损害其评级系统的声誉，并指出此前已拒绝Meta竞争对手使用其评级系统。

📱 **Meta推出Teen Accounts功能，引入年龄适宜性内容过滤，并参考PG-13标准。** Meta在10月14日宣布更新青少年用户的内容审核和家长控制设置，包括AI指导和年龄适宜性过滤器，声称其内容暴露程度与MPA的PG-13评级类似，涵盖轻度裸露、少量暴力、粗俗语言及药物或酒精使用。此举是在多项青少年安全措施被发现存在漏洞后进行的。

⚖️ **MPA质疑Meta自动化审核的有效性，认为其无法达到人工评级标准。** MPA强调，Meta的AI驱动的内容审核未能达到MPA评级系统依赖独立家长小组反馈的人工标准。MPA明确表示，Meta的青少年内容限制无法被“指导”或“对齐”MPA的PG-13评级，因为Meta并未遵循MPA的评选流程，其行为被视为利用MPA建立的标准来重获消费者信任。

🤝 **Meta辩称其使用PG-13符合合理使用，并表达合作意愿。** Meta回应称，其并未声称其安全功能获得MPA认证，并认为使用“PG-13”属于合理使用范畴。Meta发言人表示，此举是为了使青少年内容策略更贴近家长熟悉的PG-13电影标准，以支持家长，并希望与MPA合作，为家庭带来更多清晰度。MPA代表了Netflix、华纳兄弟探索、迪士尼等主要电影公司。

The Motion Picture Association (MPA), the trade association behind Hollywood's movie rating system, has sent an official cease and desist letter to tech giant Meta, demanding the company halt the use of the MPA's PG-13 designation in its new teen safety features.

In a letter sent to Meta chief legal officer Jennifer Newstead on Oct. 28, the MPA argues that Meta's use of the PG-13 movie rating is "literally false and highly misleading," constituting false advertising and a dilution of the MPA trademark. "The MPA has worked for decades to earn the public’s trust in its rating system. Any dissatisfaction with Meta’s automated classification will inevitably cause the public to question the integrity of the MPA’s rating system," the letter contends.

The MPA explained that they had previously denied requests to use the ratings system from Meta's competitors.

On Oct. 14, Meta announced an overhaul of its parental control and content moderation settings for young users, known as Teen Accounts. In addition to new oversight tools and AI guidelines, the new features included age-appropriate filters that Meta argued reflected the same level of content exposure as MPA ratings, such as brief nudity and minor violence, expletives, and drug or alcohol use. The move came after numerous investigations into the company's youth safety prerogatives, and a recent report that found many of the company's previous safety tools had failed under stress testing.

The MPA issued a statement shortly after, taking issue with the company's use of the PG-13 designation without prior consultation:

"The Motion Picture Association was not contacted by Meta prior to the announcement of its new content moderation tool for Instagram Teen Accounts. We welcome efforts to protect kids from content that may not be appropriate for them, but assertions that Instagram’s new tool will be ‘guided by PG-13 movie ratings’ or have any connection to the film industry’s rating system are inaccurate.”

In the recent letter, the association added that Meta's reliance on automatic, AI-powered content moderation fails to meet the same human standards as the MPA ratings system, which relies on feedback from independent panels of parents. "Meta’s attempts to restrict teen content literally cannot be ‘guided by’ or ‘aligned with’ the MPA’s PG-13 movie rating because Meta does not follow [the MPA’s] curated process," it reads.

The letter argues that Meta is exploiting the established standards built by the MPA to win back trust with consumers.

Meta, meanwhile, argues that it did not claim that the new safety features were certified by the MPA and that the inclusion of "PG-13" qualifies under fair use. "To make things simpler for them, we updated our teen content policies to be closer to PG-13 movie standards—which parents already know. We know social media isn’t the same as movies, but we made this change to support parents, and we hope to work with the MPA to continue bringing families this clarity," said a Meta spokesperson.

The MPA represents major film studios, including Netflix, Warner Bros. Discovery, and Walt Disney Studios.