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马姆达尼竞选策略:以积极视角描绘纽约,挑战传统政治
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文章探讨了马姆达尼在竞选市长期间所展现的独特策略。他一反竞争对手将纽约描绘成破败、犯罪横行的形象,而是将其塑造为一个充满生活气息、机遇和潜力的城市。马姆达尼将公众的关注点从纽约的困境引向其丰富多彩的社会生活和潜在的可能性,例如便捷的公共服务、多元的文化活动等。他以一种“感觉良好”的内容风格,巧妙地结合了尖锐的政治立场,尤其在面对批评时展现出坚韧不拔的态度,赢得了许多年轻选民的支持。尽管面临来自党内建制派的阻力,但前总统奥巴马和州长霍楚尔等人都对他表示了认可。文章还回顾了纽约市长改革的历史,指出许多改革者最终未能摆脱“标准改革路径”的困境,而马姆达尼的出现,似乎为新一代纽约人提供了一个不同于“内部人士”的选择。

🌟 **积极的城市愿景与生活化叙事:** 马姆达尼摒弃了将纽约描绘成“破产、功能失调、犯罪猖獗”的负面形象,转而强调这座城市的生命力、可能性以及丰富多元的生活场景,如便捷的公共交通、丰富多彩的文化活动等,以此吸引选民。这种以积极和生活化的方式展现城市,与传统政治叙事形成鲜明对比。

🥊 **“感觉良好”内容与尖锐政治的结合:** 马姆达尼的竞选策略巧妙地将轻松愉快的叙事与强硬的政治立场相结合。他享受公开的政治辩论,并且在面对批评时(如关于以色列的言论)表现出不屈不挠的态度。这种特质吸引了特别是年轻选民,让他们相信他有能力兑现承诺。

🤝 **挑战建制派与获得支持:** 尽管纽约的民主党建制派(如哈基姆·杰弗里斯、查克·舒默、基尔斯滕·吉利布兰德)在早期对他持保留态度,甚至出现了一些误解,但前总统巴拉克·奥巴马和州长凯西·霍楚尔等关键人物却看到了马姆达尼的潜力并表示支持。这表明他虽然不被传统势力看好,却能获得更广泛的支持。

💡 **“非局内人”的吸引力:** 文章指出,与过去依赖经验和人脉的改革者不同,许多纽约选民这次并不想要一个“内部人士”。他们渴望的是马姆达尼这样一位能够带来新气象的候选人。尽管他缺乏深厚的政治根基和人脉,但这种“局外人”的身份反而成为了他吸引选民的关键特质,符合了人们对改变的期待。

During the campaign, Mamdani liked to remind his audiences that New York is the richest city in the richest country in the history of the world, and that its government could do more for the people who live here. While his opponents described New York as broke, dysfunctional, and crime-ridden, Mamdani talked about the city as a lovely, if chaotic, place—full of tumult and injustices, yes, but also of life and possibilities. The Mamdani Cinematic Universe is a place where you can take the subway to the city clerk’s office to marry the girl you met on Hinge, where you can do Tai Chi and salsa-dance with old folks on the Lower East Side, where you can go for a polar plunge off Coney Island on New Year’s Day and walk the entire length of Manhattan on a hot summer night.

The feel-good content complemented his sharp-elbowed politics. Mamdani’s most Cuomo-esque quality is the evident pleasure he gets in public political combat—“Habibi, release your client list,” he taunted the former governor, over the mysterious legal-consulting practice that made him some five million dollars last year. When pressured to temper his criticisms of Israel, Mamdani has barely flinched. These qualities convinced many young voters, in particular, that he might have what it takes to follow through on his promises. They voted for him because they could imagine a city with free buses; because they thought that the idea of freezing rents in the city’s million or so rent-stabilized apartments sounded fair, even if they didn’t live in rent-stabilized apartments themselves; and because they liked the idea of New York being a place that offers universal child care to kids as young as six weeks old. The alternative that Cuomo offered—thoughts and prayers for high rents, more games and opaque machinations in City Hall, Democratic officials skirting around the bloodshed in Gaza—was simply too bleak.

Since the primary, senior figures in New York’s Democratic establishment have continued to hold Mamdani at arm’s length. House Minority Leader Hakeem Jeffries put off endorsing him for so long that he embarrassed himself. Senators Chuck Schumer and Kirsten Gillibrand (the latter of whom had to apologize after suggesting on public radio that Mamdani supports “global jihad”) never came around. But former President Barack Obama saw something in Mamdani—he’s called to check in with the young guy twice since June—as has New York’s moderate governor, Kathy Hochul. At a rally in the campaign’s closing days at Forest Hills Stadium, in Queens, Hochul warmed up the crowd for Mamdani—or tried to. “Tax the rich!” the crowd jeered at her. The shy, tax-averse governor struggled to maintain her composure. “I can hear you!” she said. Mamdani appeared on the stage, strode over to Hochul, and held one of her hands in the air. The heckling transformed into a roar of approval.

When I first talked to Mamdani, two years ago, he was an Albany backbencher with few allies in the legislature. He called me a few days after October 7th, worried about Islamophobic backlash in the city. Shortly after, he got arrested while protesting for a ceasefire outside Schumer’s apartment building. He was, at that moment, about as far out on the margins of power as an elected official can be. In the past few months, Mamdani has looked more comfortable navigating the compromises and contradictions that being mayor will impose on him. He has expressed newfound appreciation for the role of private real-estate development, and has promised to ask the police commissioner, Jessica Tisch, a favorite of the city’s wealthy establishment, to stay on in his administration. “If he becomes mayor, so be it,” Jamie Dimon, the C.E.O. of JPMorgan Chase, said recently. Mamdani is untested, his network of longtime allies is small, and he lacks the connections and history in the city’s power structure that even an ambitious progressive like Bill de Blasio relied on to get things done. But that’s the point. New Yorkers didn’t want an insider with decades of experience. They wanted Zohran Mamdani.

“Do we Americans really want good government?” the muckraker Lincoln Steffens wrote in McClure’s magazine in 1903. “Do we know it when we see it?” Steffens had spent months investigating the peculiar limitations and outrages of New York City’s Tammany Hall-era bureaucracy. It wasn’t that the people of New York didn’t know that the machine was corrupt; it was that they only rarely could be bothered to care. “Tammany is corruption with consent,” Steffens wrote. “It is bad government founded on the suffrages of the people.” Occasionally, when the excesses of the machine grew “rampant,” the people were moved to throw the bosses out. An outsider mayoral candidate would put himself forward, pledging to make a “clean sweep,” organizing the various factions of the city’s political opposition, and galvanizing the city with a “hot campaign.” But it never ended well. Inevitably, the bosses were voted back to power. Steffens called this frustrating pattern “the standard course of municipal reform.”

With the exception of Fiorello LaGuardia, every liberal, reform-minded mayor since the late nineteenth century has met some dismal version of the “standard course.” Seth Low, the wonkish former Columbia University president who was mayor when Steffens was writing, was denied a second term by George B. McClellan, Jr., a favorite of the Tammany boss Richard Croker. In the sixties, John Lindsay came into office riding a wave of charisma and good feeling, and left behind frustrations and disastrous city books when he departed eight years later. David Dinkins, the city’s first Black mayor (and also the first mayor who had been a member of the Democratic Socialists of America), saw his administration undone by racial violence and concerns about crime, and was beaten by Rudy Giuliani when he ran for a second term. De Blasio, whom Mamdani considers the best mayor of his lifetime, accomplished much of the agenda that he ran on in 2013, but New Yorkers got sick of him anyway. “The good mayor turns out to be weak or foolish or ‘not so good,’ ” Steffens wrote. “Or the people become disgusted.”

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马姆达尼 纽约市长 竞选策略 政治叙事 建制派 Mamdani NYC Mayor Campaign Strategy Political Narrative Establishment
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