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悉尼·斯威尼的美国鹰牌广告争议与回应
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美国鹰牌牛仔裤广告因其“优良基因”的宣传语引发了争议,被一些评论者解读为带有种族歧视意味,甚至被视为“优生学口哨”。尽管面临批评,该广告却意外地为美国鹰牌带来了显著的公众关注度和股价上涨。美国总统特朗普也对此事发表了评论。主演悉尼·斯威尼在接受采访时,称特朗普的反应“超现实”,并表示她本人对牛仔裤的热爱促使她参与了这次广告拍摄,同时她也透露在广告争议期间,由于忙于拍摄《亢奋》,她并未过多关注网络上的讨论。

🌟 广告语争议与解读:悉尼·斯威尼为美国鹰牌拍摄的牛仔裤广告,因其“优良基因”(great genes)的宣传语,引发了广泛争议。部分评论者认为该广告语可能带有种族歧视的暗示,甚至被解读为“优生学口哨”,引发了公众对广告内容深层含义的担忧和讨论。

📈 广告带来的市场效应:尽管面临争议,悉尼·斯威尼的美国鹰牌广告活动却带来了意想不到的市场效益。广告不仅为美国鹰牌带来了显著的公众关注度,还促使公司股价大幅上涨,显示了明星代言和话题营销在商业上的潜在驱动力。

🗣️ 名人与政界的回应:此次广告争议也引起了政界人士的关注。美国总统特朗普在社交媒体上对广告进行了评论,称赞该广告效果显著。此外,副总统候选人J.D. Vance也对相关的批评声浪进行了嘲讽,使得该事件进一步发酵。

💬 悉尼·斯威尼的个人回应:面对争议,主演悉尼·斯威尼在接受GQ采访时首次公开回应。她表示对特朗普的评论感到“超现实”,并强调自己只是拍摄了一条牛仔裤广告。她解释说,由于自己平日里就非常喜爱穿牛仔裤,因此参与了此次广告拍摄。同时,她也提到在广告争议的夏季,她正忙于拍摄《亢奋》,工作强度很大,因此并未过多关注网络上的讨论,选择将手机放在一边,专注于工作。

🎬 未来演艺动向:除了此次争议广告,文章还提及了悉尼·斯威尼即将上映的新片《Christy》,她在其中饰演前拳击手Christy Martin,进一步展现了她在演艺事业上的多元化发展。

Sydney Sweeney in the American Eagle denim campaign.

Almost four months after her American Eagle ad campaign ignited controversy online, Sydney Sweeney is addressing the backlash.

In a new interview with GQ, the "Euphoria" and "Anyone But You" star was largely nonchalant about the "great genes" ads, which sparked debate online over the campaign's perceived racial implications.

"I did a jean ad," Sweeney said. "I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans. I'm literally in jeans and a T-shirt every day of my life."

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That jean ad not only led to an impressive stock surge for American Eagle, but Vice President JD Vance mocked the backlash. Even President Trump gave his two cents.

"The jeans are 'flying off the shelves.' Go get 'em Sydney!" Trump wrote on Truth Social.

So what did Sweeney think of Trump's shoutout?

"It was surreal," she told GQ.

Still, she admitted she didn't pay too much attention to the controversy surrounding the ad in the summer because she was working.

"I kind of just put my phone away. I was filming every day. I'm filming 'Euphoria,'" she said, referring to the upcoming third season of the HBO series. "So I'm working 16-hour days, and I don't really bring my phone on set, so I work and then I go home and I go to sleep. So I didn't really see a lot of it."

Sweeney will next be seen in "Christy," in which she plays former boxer Christy Martin. The movie is in theaters Friday.

Read the original article on Business Insider

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