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派拉蒙的策略:平衡政治影响与观众需求
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近期,派拉蒙母公司在所有权变更后,其一系列举动被解读为试图赢得唐纳德·特朗普的好感,包括支付巨额和解金、取消多元化倡议以及聘用保守派人士。特朗普本人也公开表示赞赏。然而,与此同时,派拉蒙也与重要的特朗普批评者续签了合同,如《南方公园》和备受瞩目的脱口秀主持人乔恩·斯图尔特,后者将继续主持《每日秀》直至2026年底。尽管外界普遍猜测其部分决策可能出于政治考量,但派拉蒙方面表示,取消斯蒂芬·科尔伯特的节目是出于财务原因。这种看似矛盾的操作,反映了派拉蒙在争取政治支持和维持观众群体之间寻求平衡的复杂策略。

🧰 **政治示好与商业考量并存:** 派拉蒙在新的所有者埃里森父子接手后,采取了一系列被解读为争取特朗普支持的措施,例如支付1600万美元和解金、取消多元化倡议、聘用具有保守派背景的监察员等。这些举动得到了特朗普本人的公开肯定。然而,这并非派拉蒙策略的全部,公司同时也在积极与重要的特朗普批评者续约,如《南方公园》和乔恩·斯图尔特,显示出其在政治立场上的灵活性以及对观众群体的维护。

🗣️ **乔恩·斯图尔特续约的信号:** 乔恩·斯图尔特作为一位坚定的特朗普批评者,选择与派拉蒙续签《每日秀》的合同至2026年底,这一决定本身就对“派拉蒙正在全面倒向特朗普”的说法提出了挑战。如果派拉蒙真的要清除批评声音,不太可能与斯图尔特这样的公众人物续约,这表明公司在政治光谱上的策略并非单一导向。

📺 **科尔伯特节目取消的解释:** 尽管许多人,包括斯蒂芬·科尔伯特本人,认为他的节目被取消是出于政治原因,但派拉蒙官方给出的解释是出于财务考量,这在大众娱乐行业尤其是在晚间脱口秀收视率普遍下滑的背景下,具有一定的合理性。此外,科尔伯特本人仍在播出,并未被完全“噤声”,显示出情况的复杂性。

⚖️ **平衡各方利益的复杂性:** 派拉蒙的策略似乎是在努力同时满足不同群体的需求。一方面,他们试图通过一系列举措赢得特朗普及其政府的好感,这可能对他们未来收购华纳兄弟探索等潜在交易有利。另一方面,他们也通过续约《南方公园》和乔恩·斯图尔特来吸引和留住具有批判性思维的观众群体。这种“两头下注”的模式,体现了公司在当前媒体环境下寻求生存和发展的复杂博弈。

Paramount canceled Stephen Colbert's show. But it has re-signed his friend and fellow Trump critic Jon Stewart.

After Paramount announced it was canceling Stephen Colbert's show last summer, his friend Jon Stewart responded with an "f-bomb-filled monologue" aimed at the company and the Trump administration. Stewart, like many others, believed Paramount pulled the plug on Colbert, a frequent Trump critic, for political reasons.

So it would be weird for Stewart, who is also a committed Trump critic, to stay on with Paramount after that. Right?

Nope: Stewart has re-signed with Paramount, and will continue hosting "The Daily Show" for the company through the end of 2026.

Which is another reminder that while the "David and Larry Ellison are tilting Paramount to the right to please Donald Trump" narrative has elements of truth to it, it's not necessarily the entire truth.

As I've noted before, Paramount has made multiple moves in the last year that seem designed to please Trump — or, in some cases, were made explicitly to please Trump and his administration. Some of them were made under the Ellisons' ownership, and some were made as previous owner Shari Redstone was finalizing a deal to sell the company to the Ellisons.

Among them: Paying Trump $16 million to settle what should have been a spurious lawsuit over a "60 Minutes" interview; agreeing to dispense with DEI initiatives; hiring an ombudsman with conservative credentials to oversee complaints about supposed bias at CBS News; and acquiring Bari Weiss' Free Press and installing Weiss as editor in chief at CBS News.

And Donald Trump has definitely noticed those efforts. He has repeatedly praised the Ellisons and their ownership, including during a recent interview with … "60 Minutes".

The Ellisons, meanwhile, are counting on Trump's blessing if they move forward with plans to buy Warner Bros. Discovery. "We have a good relationship with the administration," David Ellison noted last month.

Stephen Colbert has been canceled, but he's still playing on CBS.

On the other hand! Before Ellison formally took over Paramount, he agreed to a $1.5 billion deal to lock down "South Park" — a show that has gone out of its way to mock Trump this year. Now he has re-signed another super high-profile Trump opponent.

And while many people, including Colbert himself, believe he's a victim of political appeasement, we've yet to see anything beyond circumstantial evidence for that argument. Paramount itself has said it canceled the show for financial reasons, which seems at the very least plausible, given the decline of late-night TV.

There's also the fact that Colbert is still on the air, and will remain there through next spring. So he's not exactly being silenced.

Which brings us back to Stewart. If Paramount really were purging its Trump critics, it wouldn't be signing him to another contract.

So yes: The Ellisons clearly want Trump's approval. But they also want an audience. Which means they'll pay Trump $16 million one month and Jon Stewart the next — and keep hoping they can satisfy both.

Read the original article on Business Insider

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派拉蒙 唐纳德·特朗普 乔恩·斯图尔特 政治 媒体策略 Paramount Donald Trump Jon Stewart Politics Media Strategy
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