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Uber拓展平台定位,探索AI训练等多元化工作机会
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Uber首席执行官Dara Khosrowshahi表示,Uber已超越了单纯的叫车应用,正转型为一个“工作平台”。除了传统的交通和配送服务,Uber正通过“数字任务”(Digital Tasks)试点项目,为用户提供训练人工智能等新兴工作机会。部分AI训练任务甚至需要博士级别的专业知识,并提供更高的薪酬。此举旨在适应未来工作模式的变化,并为可能被自动驾驶技术取代的司机提供新的就业途径,同时为AI公司提供人才解决方案,有望成为Uber又一个盈利增长点。

🌟 **Uber的平台定位升级**:Uber首席执行官Dara Khosrowshahi强调,Uber正从一个打车和送餐应用,转型为一个更广泛的“工作平台”。这意味着Uber将利用其现有基础设施和用户基础,拓展更多元化的工作机会,而不仅仅局限于传统的零工经济模式。

🤖 **AI训练成为新业务增长点**:Uber已启动“数字任务”(Digital Tasks)试点项目,允许用户通过训练人工智能来赚取收入。这包括对安防摄像头视频进行标注,以及训练AI模型的语音响应等。该项目已在印度上线,并计划在美国进行试点,显示出Uber在AI服务领域的战略布局。

🎓 **提供高技能与低技能工作机会**:Uber的“数字任务”项目涵盖了不同技能层级的工作。一部分任务适合现有Uber用户,而另一部分,如某些AI训练任务,则需要博士级别的专业知识,并提供比传统Uber司机更高的薪酬。这体现了Uber在满足不同用户群体需求方面的灵活性。

🚗 **应对未来工作模式变化**:Khosrowshahi将“数字任务”视为应对未来工作模式变化的一种解决方案,特别是对于可能因自动驾驶技术(如robotaxis)而面临失业的司机。通过提供AI训练等新工作,Uber旨在帮助司机群体平稳过渡到新的就业领域。

📈 **拓展盈利渠道**:Uber认为,“数字任务”业务有望成为公司又一个盈利性的增长领域。通过吸引需要AI训练人才的企业客户,并利用其平台连接这些客户与潜在的劳动者,Uber正在开辟新的收入来源,进一步巩固其在数字经济中的地位。

Uber CEO Dara Khosrowshahi

Uber wants to be more than a ride-hailing app. CEO Dara Khosrowshahi says it's a place for finding work.

So far, Uber has built its reputation as an app that offers users rides to the airport or a meal delivered to their front door, Khosrowshahi said on the company's third-quarter earnings call on Tuesday.

"Another way of looking at our platform is that we're a platform for work," he said. Besides transportation, "we can empower other kinds of work as well," Khosrowshahi said.

Last month, Uber said it would start a pilot program offering gigs for training AI in the US. Uber already offers the work, which Uber calls Digital Tasks, to users in India.

Those tasks can involve annotating videos captured by security cameras or training an AI model on voice responses, Khosrowshahi said on Tuesday's call.

Many of those gigs can be done by people who already use the Uber app to drive passengers or make deliveries.

Uber and other ride-hailing services are experimenting with self-driving cars, prompting some human drivers to reconsider the long-term viability of making money as drivers. Khosrowshahi has said that Digital Tasks represent a potential answer for drivers who might be displaced by robotaxis in the future.

Other work, though, requires attracting a new group of more educated users to Uber's app, he said.

"Some of the roles require PhDs, for example, in physics, in order to get the gig done," Khosrowshahi said, adding that the pay for such gigs is higher than for Uber drivers.

Khosrowshahi said Digital Tasks are an "opportunity to provide more work as the nature of work changes going forward." While it's a small part of the business today, he said Uber could expand its AI business as it did with ride-hailing and food delivery. Uber is already "landing a ton of customers" that need people to train AI for them, he said.

"We think this can ultimately be another profitable line of business for us," Khosrowshahi said.

Do you have a story to share about Uber? Contact this reporter at abitter@businessinsider.com.

Read the original article on Business Insider

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Uber Dara Khosrowshahi 工作平台 AI训练 数字任务 零工经济 Platform for Work AI Training Digital Tasks Gig Economy
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