Hooters品牌正在经历一场由其创始团队主导的“再Hooters化”变革。近日，Hooters Inc.完成了对Hooters of America的收购，标志着其创始人们重新掌控了约140家美国本土及60家国际门店。新管理层表示，此次回归旨在重塑Hooters的品牌形象，恢复其“最初的样子”。为此，他们已着手对员工制服进行改革，回归经典的Hooters服务生形象。此外，菜单也将进行精简，强调新鲜制作的沙拉酱和手工裹粉的鸡翅，并致力于提升食材质量和服务水平，以期为顾客带来更卓越的用餐体验。

🦉 **创始团队回归与品牌重塑**：Hooters Inc.，由品牌的原始创始人组成，已成功收购Hooters of America，重新掌控了全球约200家门店。此次收购被视为一次“再Hooters化”的开端，旨在恢复Hooters最初的品牌精髓和形象，CEO Neil Kiefer表示要向世界展示“我们真正是谁”。

👕 **制服改革与经典形象复原**：作为“再Hooters化”的首批行动之一，新管理层正着手改革服务员的制服，以“恢复Hooters服务生的原始外观”。这一举措旨在唤起顾客对Hooters经典形象的记忆和认同。

🥗 **菜单优化与品质提升**：Hooters的菜单也将迎来“简化”的变革。重点将放在提供新鲜制作的沙拉酱和手工裹粉的鸡翅等核心产品上，并致力于使用更高质量的食材。公司表示，未来的重点将是餐厅升级、卓越服务、设备改进和精简菜单。

💰 **财务重组与未来展望**：此次收购的完成，标志着Hooters品牌正在摆脱破产的阴影。新成立的网络预计将带来约7亿美元的系统总销售额。公司强调，在收购后，将专注于餐厅的各项升级和提升顾客体验。

Hooters is undergoing a "re-Hooterization" with its original founders in charge.The new management is making changes to employee uniforms as well as the menu.Hooters of America filed for bankruptcy in March.

Changes are likely coming to a Hooters restaurant near you as the chain puts bankruptcy behind it.

Hooters Inc. said Monday that it had finalized its acquisition of Hooters of America. The transaction closed on Friday, the companies said — roughly seven months after Hooters of America filed for bankruptcy.

Hooters Inc., which also calls itself "Original Hooters," now owns about 140 Hooters locations around the US. With another 60 international locations, the new network will have about $700 million in systemwide sales, according to the company.

The men at the helm of Hooters Inc. aren't strangers to the chain — they founded its first location in Florida in 1983.

"We're not just acquiring restaurants — we're taking back the Hooters name to show the world who we really are," Hooters Inc. CEO Neil Kiefer said in a statement.

Kiefer and the other founders are making changes right away as part of what the company calls a "re-Hooterization." Among their first actions: Revamping servers' uniforms to "return the original look" of Hooters' waitstaff.

The chain said it will also debut a "simplified" menu with salad dressings made fresh at individual restaurants and handbreaded chicken wings, it said in its statement.

"Post acquisition, Original Hooters is focused on restaurant upgrades, exceptional service, equipment enhancements, and a streamlined menu built around better, higher-quality ingredients," the company said in a statement.

Wrestler Hulk Hogan's beer brand, Real American Beer, also organized a bid for Hooters, Business Insider reported earlier this year. Hogan died in July.

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