Fortune | FORTUNE 10月30日 22:15
投资女性体育的百万富翁如何回应质疑者
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本文讲述了一位百万富翁如何通过投资女性体育领域,有力地回应了曾经的质疑和嘲讽。这位企业家在2019年曾因公开表示女性体育是被严重低估的资产而遭受网络攻击,但他并未因此退缩,反而将质疑转化为动力,积极布局女性体育产业。如今,他已成为多家女性体育俱乐部和赛事系列的重要所有者和投资者,其投资回报显著,并以此方式向曾经的“键盘侠”展示了他的成功。文章强调,女性体育正经历着爆炸式增长,其估值和收入的快速提升堪比硅谷科技公司的发展模式,预示着巨大的市场潜力和未来。

🌟 **坚定信念,逆势而行:** 作者在2019年就预见到女性体育的巨大潜力,并公开表示其价值被严重低估,尽管当时面临大量质疑和网络嘲讽。他没有被负面声音影响,反而选择用实际行动来证明自己的判断,这体现了其长远的战略眼光和坚定的投资信念。

🚀 **投资女性体育,收获丰厚回报:** 面对“女性体育不赚钱”的质疑,他通过成立Angel City FC、Los Angeles Golf Club,以及Athlos赛事系列,并投资切尔西足球俱乐部和女子排球,成功构建了一个多元化的女性体育投资版图。近年来,这些投资获得了指数级的增长,例如Angel City FC所在的NWSL联盟,在短短几年内,其球队扩张费就从100万美元飙升至1.5亿美元,增长了150倍,这充分证明了女性体育市场的爆发力。

💡 **用成功回应质疑,激励行业发展:** 作者透露他将所有曾质疑过他的人的推文都保存了下来,并在每一次取得营收里程碑时,都会@他们并感谢他们的“激励”。这种方式不仅是他个人成功的展示,也间接推动了女性体育行业的发展,吸引了更多关注和投资,进一步巩固了女性体育作为一项“被低估的资产”的价值。

📈 **女性体育市场潜力巨大,增长迅猛:** 根据德勤报告,女性体育的收入预计将在今年达到创纪录的23.5亿美元,同比增长25%。尽管如此,这仅占男女体育总收入的不到3%,表明该市场仍处于早期发展阶段,未来增长空间巨大,堪比硅谷初创企业的增长模式。

In March 2019, the multimillionaire wrote on the platform formerly known as Twitter, female soccer stars “should get paid what they deserve” and that women’s sports is a “massively undervalued asset.”

“The argument that women’s sports don’t bring in the same dollars or viewers is inane,” he wrote—and in came ridicule from readers who didn’t believe that people would want to pay to watch women play. 

One user clapped back, “if you think this imbalance is temporary then you have a great opportunity to invest accordingly.” And that’s exactly what he did.

Today, he’s the founding control owner of Angel City FC and Los Angeles Golf Club, and creator of professional women’s track and field event series Athlos. Earlier this year, Ohanian became a minority investor and board member in Britain’s Chelsea FC, and most recently, he expanded his portfolio into professional women’s volleyball.

With Ohanian’s investments growing exponentially, now he’s rubbing it in his naysayers’ faces. He revealed on stage at Fortune’s Global Forum that he never forgot getting “savagely trolled” and has been keeping those who sent him hate on social media in the loop on his success.

“I saved all those tweets from all the haters who said I was an idiot. No one watches women’s sports. You’re gonna lose all your money,” Ohanian revealed. And every time we hit another revenue milestone, I tag them and thank them for the motivation.”

Silicon Valley style growth—but it’s actually women’s sports

While pointing out how quickly his investments are paying off, Ohanian suggested that the current momentum behind women’s sports is more like the scale of a Silicon Valley startup.

“We’re a ways from overheated,” he insisted. “You’re seeing the rise in valuations, the rise in team revenues… that has grown so fast because we’re seeing just how suppressed the investments were historically. It cost me a million dollars—that was the expansion fee, and I overpaid in January of 2020—to start Angel City, that same League, the NWSL, recently charged $150 million to a group in Denver.”

“So expansion fees going up 150x in four or five years—that sounds like a tech story. It’s a women’s sports story.”

The growing sector’s revenue is expected to hit a record-breaking $2.35 billion this year—a whopping 25% year-over-year increase, according to a 2025 Deloitte report. But that’s not even 3% of the $80 billion in total for both men’s and women’s sports. 

For Ohanian and others invested in women’s sports, it means the market is only scratching the surface of its potential—and the “trolls” can expect to get a front row seat (in the form of a tag notification) as the wins pile up.

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女性体育 投资 体育商业 成功故事 Women's Sports Investment Sports Business Success Story
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