Fortune | FORTUNE 10月30日 15:16
能源转型:从“漂绿”到“隐绿”,务实推进绿色目标
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文章指出,尽管面临政治阻力,全球能源转型仍在稳步推进。企业正从夸大清洁能源宣传(“漂绿”)转向低调务实地实现绿色目标(“隐绿”)。高管们强调,能源转型正从空泛的“净零碳”承诺转向更具商业可行性、能带来投资回报的绿色能源实际应用。他们认为,绿色发展并非必然增加成本,反而能通过提高效率带来经济效益。电动汽车行业也需在技术创新(如电池续航、充电技术)和用户体验上下功夫,以吸引消费者。同时,稳定的长期政策对能源转型至关重要,而气候变化带来的经济损失不容忽视,环境风险即是商业风险。

💡 **务实推进能源转型:** 行业正从“漂绿”转向“隐绿”,更加注重实际的绿色能源应用和投资回报,而非空泛的承诺。这表明企业认识到绿色发展不仅关乎环境,更能带来切实的商业利益,例如更高效的能源系统可以实现成本节约和快速的投资回报。

🚗 **电动汽车行业的技术与价值驱动:** 电动汽车行业需要克服过去对税收优惠的依赖,转而通过提升电池技术、充电速度和豪华配置来吸引消费者,证明其内在的品质和价值。这意味着EV的增长将更加依赖于其作为一种优质交通工具的吸引力,而非仅仅是环保属性。

🌍 **气候风险与政策稳定性:** 气候变化已造成巨大的经济损失,环境风险被视为商业风险。因此,政府需要制定稳定、长期的绿色能源政策,避免因政治风向变化而频繁调整,为能源转型提供可靠的政策保障,因为保护地球是全球共同的生存基础。

💡 **AI在能源效率中的双重角色:** 人工智能(AI)的兴起带来了数据中心巨大的能源消耗问题,但同时,AI驱动的软件管理也能显著提高能源效率,减少能源浪费。这要求产业界必须负责任地利用AI技术,将其应用于节能减排,实现技术向善。

Industries and countries may have pivoted from overhyping their clean energy efforts through “greenwashing” to quietly advancing green goals through “greenhushing.” Still, the energy transition is moving forward despite rising political pushback from the U.S. and other Western nations, executives said at the Fortune Global Forum in Riyadh.

One big change is the switch from empty promises of net-zero carbon goals to the more practical applications of green energy that make business sense and include positive returns on investment, they said.

“This bump in the road in this green agenda is being driven by this myth that if we continue to do things in a green way it’s going to be more expensive for the economy and cause people to lose their jobs,” said Jose La Loggia, EMEA group president for the HVAC giant Trane Technologies.

That myth is not true, he said, arguing that Trane’s more efficient combined heat and power, or cogeneration, systems can be 400% more energy efficient and quickly pay themselves off.

“It’s greener, cheaper, and better for everyone,” La Loggia said, arguing that the biggest challenge is often overcoming humanity’s fear of change. “We shouldn’t be negligent of the thought that people really don’t like change, and we really have to work on that.”

Faisal Sultan, president of Lucid Motors Middle East, noted that the electric vehicle industry is facing the recent loss of tax breaks for EVs in the U.S. The EV sector got lazy for a while and didn’t do enough to advance its technologies in battery charging, driving range, and luxury perks. Those areas are where Lucid is most heavily focused.

And the rest of the EV industry is realizing it needs to catch up so people choose EVs for their quality and not just because they’re better for the environment, he said. “EVs are definitely growing, but they’ll grow much more practically.”

Still, Sultan said governments need to have more consistent, long-term policies and not change on a dime depending on the political winds.

“We need policies that are going to be long-term policies,” Sultan said. “The one thing we need to agree on is the climate because the world has to exist.

“There are some people who think we can live on Mars,” he continued, seemingly referencing Elon Musk and Lucid rival Tesla, “but we shouldn’t give up on our Earth so fast.”

Overcoming the ‘blip’

Mohammed El Zarkani, the United Nations resident coordinator for Saudi Arabia, said land degradation, droughts, and other impacts of climate change cost the global economy $900 billion annually.

“That’s not abstract. That’s factories shutting down because of water shortages, that’s shipping routes being disrupted, that’s food shortages spiking, and that’s supply chains breaking under distress,” he said.

So it makes economic sense to protect the environment with a much greater focus on green energy, El Zarkani said. “Environmental risk is business risk.”

The current political pushback is a “blip,” he said, because it’s coming from older politicians and not the world’s youth. The momentum from younger people is continuing.

There is growing resistance around the AI boom, La Loggia said, because data centers are big energy consumers.

At the same time, he said, AI-controlled software management can help reduce 25% or more of the energy that’s wasted. Industries must use the technology for good.

“We have to stop wasting energy,” he said.

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能源转型 绿色发展 漂绿 隐绿 电动汽车 气候变化 AI 能源效率 Energy Transition Green Development Greenwashing Greenhushing Electric Vehicles Climate Change AI Energy Efficiency
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