知名名人视频定制服务平台Cameo已正式起诉OpenAI，指控其新推出的AI视频生成应用Sora使用了“cameo”这一名称，涉嫌商标侵权并可能稀释和损害Cameo的品牌形象。Cameo方面表示，OpenAI拒绝在友好协商后停止使用该名称，为保护用户和平台诚信，不得不提起诉讼。Cameo认为，OpenAI故意选择该名称是为了蹭其多年来积累的品牌声誉和用户信任。Cameo要求法院下令禁止OpenAI使用“cameo”或“cameos”作为其产品名称，并寻求未指明的经济赔偿。OpenAI则回应称正在审查诉状，但不同意任何人能声称对“cameo”一词拥有独家所有权。

⚖️ **商标侵权指控**: Cameo公司已向OpenAI提起诉讼，指控其AI视频生成应用Sora使用了“cameo”这一名称，认为此举构成了商标侵权，可能导致消费者混淆Cameo的品牌与OpenAI生成的AI内容，并损害其品牌声誉。

🚀 **Sora应用与功能**: OpenAI推出的Sora是一款AI视频生成应用，其“cameo”功能允许用户创建自己的深伪（deepfake）化身，供他人用于视频创作。该功能已引起争议，部分名人自愿上传形象，但应用也存在生成未经授权深伪的风险。

🤝 **协商失败与诉讼原因**: Cameo首席执行官表示，公司曾尝试与OpenAI友好协商解决此问题，但对方拒绝停止使用该名称。为了保护粉丝、名人以及自身市场的诚信，Cameo认为不得不采取法律行动。

🎯 **OpenAI的回应**: OpenAI对Cameo的诉讼回应称，公司正在审查诉状，但不同意任何人可以对“cameo”这个词声称独家所有权，暗示其认为该词汇是通用词汇，不应被特定公司垄断。

💰 **法律诉求**: Cameo在诉讼中要求法院下达禁令，禁止OpenAI在产品名称中使用“cameo”或“cameos”等词语，并寻求未具体说明的经济赔偿，以弥补其可能遭受的损失。

Cameo is suing OpenAI over Sora 2’s “cameo” feature, accusing the ChatGPT maker of using the name to compete directly with its personalized celebrity video service. The trademark infringement lawsuit filed in a California federal court on Tuesday alleges that OpenAI’s usage of cameo is “highly likely to dilute and tarnish” Cameo’s branding by confusing consumers to associate it with “ersatz, hastily made AI slop and deepfakes featuring celebrities.”

The Cameo app was launched in 2017, and allows fans to commission short personalized videos or live video calls from celebrities, influencers, and other notable figures. OpenAI’s social AI video-generating app, Sora, was launched on September 30th with a “cameo” feature that lets users create a deepfake avatar of themselves that other people can use in videos. Some famous figures have willingly uploaded their likeness to the feature, but the app’s questionable safeguards have also led to the creation of nonconsensual deepfakes.

“We do not take litigation lightly. While we attempted to resolve this matter with OpenAI amicably, they refused to stop using the Cameo name for their new Sora feature,” Cameo CEO Steven Galanis said in a statement to The Verge. “To protect fans, talent, and the integrity of our marketplace, we felt that we unfortunately had no other option but to bring this lawsuit.”

In its complaint, Cameo alleges that OpenAI “intentionally selected” the cameo name for its Sora app feature to traffic on the goodwill and authentic celebrity-fan interactions that Cameo has generated since its launch. Cameo also says that various third-party websites have spawned since OpenAI launched the Sora app that focus on the video-generators cameo feature, further eroding Cameo’s brand trademark.

Cameo is requesting an unspecified amount of monetary damages and a court order to block OpenAI from using the terms “cameo” or “cameos” in its product names.

We have reached out to OpenAI for comment. In a statement to Reuters, an OpenAI spokesperson said the company is reviewing the complaint but “disagree[s] that anyone can claim exclusive ownership over the word ‘cameo.'”