💡 投入与承诺：Chobani CEO Hamdi Ulukaya通过讲述自己早期睡在工厂地板上的经历，强调了对事业的极度投入。他认为，在企业快速发展时期，这种“不惜一切”的承诺对于确保公司稳健发展至关重要，避免其迅速走向失败。这种亲力亲为的姿态，旨在传递一种强烈的责任感和对公司未来的决心。

🏢 创业环境与实践：Ulukaya描述了公司创立初期的艰苦环境，尤其是在偏远地区建厂时，缺乏城市便利设施，使得睡在工厂成为一种自然的选择。他提到，在公司成立的头五年里，他几乎没有离开过工厂，甚至在爱达荷州建厂时，连续六到七个月都住在那里。这反映了早期创业者在资源有限的情况下，为了实现目标所付出的巨大努力。

🤝 行业共鸣与激励：Ulukaya的经历并非孤例。文章提到了特斯拉CEO Elon Musk和小米创始人雷军也曾有过在工厂或办公室打地铺的经历。Elon Musk曾表示，他住在工厂是为了向员工表明自己并非在度假，而是与他们一同艰苦奋斗，以此激励大家努力工作。雷军也曾发布照片，展示自己在工厂地板上醒来的场景，并庆祝公司取得的销售佳绩。这些行为共同传递了一种领导者与团队同甘共苦的价值观。

🚀 增长策略与领导力：Ulukaya认为，尤其是在高增长的环境下，CEO的承诺和投入是企业成功的关键因素。他强调，如果没有这种程度的投入，企业很容易“迅速走向南边”（go south really fast），即面临失败的风险。他的做法是一种以身作则的领导力展现，旨在通过自身的牺牲和努力，带动整个团队为共同的目标而奋斗。

Chobani's CEO said he barely left the factory in the first five years of the business.Hamdi Ulukaya, the billionaire behind the yoghurt company, said it was necessary to make such commitments.Other CEOs like Elon Musk have also said they have slept on factory floors to show their dedication.

Chobani's CEO said he used to sleep on the factory floor in the early days of the Greek yoghurt company.

Hamdi Ulukaya, a Turkish billionaire who started Chobani in 2005, said in a Tuesday "Rapid Response" podcast episode that he started his business in the countryside.

"Where I started business is country where the cows are, where the land is, and no bars and no restaurants, nothing," Ulukaya said. "So you'll sleep in the factories."

The company was founded in New Berlin, New York, a small countryside town about 200 miles from New York City.

Ulukaya said in the podcast that in the first five years of the business, he rarely left the factory. He also said that when he built a factory in Idaho, he didn't leave for six to seven months.

"You've got to make those kinds of commitments," the 53-year-old leader said. "Unless you make those kinds of commitments, especially in a high-growth environment, it will go south really fast."

Ulukaya is not the only CEO who has spent nights on the factory floor.

Tesla CEO Elon Musk has shared about his sleeping habits on numerous occasions.

Speaking at the Annual Baron Investment Conference in November 2022, Musk said he was living in Tesla's factories in Fremont and Nevada for three years straight, calling them his "primary residences."

He said he slept on the floor, which was "damn uncomfortable" and made him "smell like dust." But he wanted to show his employees that he was not "drinking Mai Tais on a tropical island," hoping to motivate them to work hard.

He said again in May this year that he was "back to spending 24/7 at work and sleeping in conference/server/factory rooms."

Xiaomi's CEO and founder, Lei Jun, posted a picture on X in November, showing himself sleeping on a white mattress on the factory floor.

"Good morning! Woke up to the news that 100,000 units of Xiaomi SU7 achieved!" he wrote in the post's caption.

Representatives for Chobani did not respond to a request for comment from Business Insider.