Latest Business News on Fox Business 10月28日 13:24
Chegg公司因AI冲击与流量下降裁员近半
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在线学习平台Chegg公司宣布将裁员约45%,涉及约388名员工。公司表示,此举是为了应对生成式AI的兴起以及谷歌搜索流量向内容发布商减少所带来的“新现实”。此次重组计划反映了Chegg流量和收入的显著下降,公司将重心转向“技能市场”,计划拓展至语言学习、职场准备和AI相关技能等领域,并计划在2025年实现约7000万美元的收入。公司确认将保持独立上市地位,并表示将继续探索增长途径以提升股东价值。

📉 **大规模裁员以应对挑战**:Chegg公司宣布裁员约45%,即近388名员工,以应对生成式AI的快速发展和来自谷歌的流量减少。这一重大调整旨在削减成本,并使公司能够适应不断变化的市场环境。

💡 **战略重心转向“技能市场”**:公司计划将业务重心从传统的学习辅导扩展到价值超过400亿美元的“技能市场”。这包括在语言学习、职场准备和AI相关技能领域提供新的项目,目标是在2025年实现约7000万美元的收入,并在2026年实现两位数的增长。

🏛️ **保持独立上市地位**:经过审慎评估多项提议后,Chegg董事会一致决定保持公司的独立上市地位。公司认为这将是最大化长期股东价值的最佳途径。

📈 **聚焦增长与风险管理**:Chegg回归CEO职位,表示将探索所有途径以驱动增长和提升股东价值。同时,公司也提醒投资者,AI演变带来的风险和不确定性,包括AI技术对公司和整体经济的影响,以及在流量下降的情况下吸引新学习者的能力。

Chegg Inc., a Santa Clara-based online learning platform, said Monday it will cut about 45% of its workforce – roughly 388 employees – as it confronts what it calls "the new realities of AI and reduced traffic from Google to content publishers."

In its official statement, the company said the restructuring plan reflects "a significant decline in Chegg’s traffic and revenue," which it has attributed to shifts in generative AI and changing search patterns.

Chegg said the layoffs will reduce reduce 2026 non-GAAP expenses by about $100 million to $110 million and result in charges of $15 million to $19 million, mostly in cash severance. 

It expects to provide more information during its third-quarter earnings call on Nov. 10.

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Executive Chairman Dan Rosensweig will return as president and chief executive officer, effective immediately, as part of the overhaul. Nathan Schultz, who succeeded Rosensweig in 2024, will step down and serve as an executive advisor to Rosensweig and the board.

"As I return to the CEO role, I’m confident Chegg has a bright future, and I look forward to exploring all paths to drive growth and enhance shareholder value," Rosensweig said in the release.

The company confirmed it will remain an independent public company after months of reviewing options, including a sale or going private.

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"After thoughtful consideration of multiple proposals, the Board of Directors unanimously determined that remaining an independent public company offers the best opportunity to maximize long-term shareholder value," the company said.

The company said AI adoption and reduced Google search traffic have caused a significant drop in traffic and revenue. 

"The new realities of AI and reduced traffic from Google to content publishers have led to a significant decline in Chegg’s traffic and revenue," the company stated.

To adapt, Chegg said it will streamline operations to lower costs and invest more in what it calls its fastest-growing area – the $40 billion-plus ‘skilling market.’" 

Chegg said it plans to expand beyond traditional study help into a "skilling-focused business-to-business organization" offering programs in language learning, workplace readiness and AI-related skills. 

These new segments are projected to bring in about $70 million in 2025 revenue and achieve double-digit growth in 2026.

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Chegg reiterated its third-quarter guidance and cautioned investors about "risks and uncertainties" tied to the evolving AI landscape – including "the effects of AI technology on our business and the economy generally" and its ability to "stabilize the business by attracting new learners" amid traffic declines.

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Chegg AI 裁员 在线教育 技能市场 Layoffs Online Education Skilling Market
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