Creator IShowSpeed is not a big fan of AI deepfakes — and he's not the only one.
During a recent livestream, the streamer with more than 45 million YouTube followers watched several Sora 2 videos featuring deepfakes of himself laughing, coming out as gay ("No no chat, this is not real. This is actually AI"), kissing a fan, racing a cheetah, and visiting Nepal ("Look, bro. I haven’t even been to Nepal yet"). Reacting to the videos, he said he was "turning this shit off."
"Why does this look too real? Bro, no, that’s like my face," he said.
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OpenAI's Sora 2 allows users to create videos using celebrity likenesses — but only if those celebrities opt in. While IShowSpeed apparently gave permission, he admitted during his stream that it "was not the right move to do."
"Whoever told me to make it public, chat, you’re not here for my own safety, bro. I’m fucked, chat," he said.
IShowSpeed isn't the only public figure pushing back against the use of AI deepfakes. Zelda Williams, daughter of Robin Williams, recently urged fans on Instagram to "please, just stop sending me AI videos of Dad," according to IGN. Steve Harvey and Scarlett Johansson have both supported legislation aimed at banning deepfakes, per CNN.
Even within influencer culture, there's growing resistance. Creator Zay Dante told Mashable that he’s “just not an AI guy,” while a YouGov survey of U.S. consumers reported by Reuters found that more than 50 percent of Gen Z and younger generations "already dislike engaging with AI-generated influencers."
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