Fortune | FORTUNE 10月25日 17:13
咖啡价格上涨与应对策略
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美国咖啡价格近期显著上涨,9月份一磅咖啡豆平均价格达到9.14美元,较去年同期大幅增长41%。通货膨胀、杯子等辅料成本增加以及最低工资上涨也推高了咖啡店的运营成本。咖啡价格飙升的主要原因包括:美国99%的咖啡依赖进口,而巴西、哥伦比亚、越南等主要咖啡进口国面临高额关税,导致供应减少;全球范围内,极端天气条件也对咖啡产量造成不利影响。为应对成本压力,一些咖啡店已提高售价,并尝试在店内烘焙咖啡豆。国会正考虑通过立法取消咖啡关税,以缓解价格上涨对消费者的影响。

📈 咖啡价格显著上涨:美国9月份一磅咖啡豆的平均价格达到9.14美元,较去年同期上涨41%。整体食品价格同比上涨3%,而包括速溶咖啡在内的更广泛咖啡产品价格指数较去年9月上涨19%。

💼 成本压力与应对措施:咖啡店面临咖啡豆成本上涨(如非洲咖啡豆上涨15%)、包装材料(如杯子)成本增加以及最低工资上涨(芝加哥已达16.60美元/小时)等多重压力。为应对,部分商家已提高饮品价格约15%,并尝试在店内烘焙咖啡豆以节约成本。

🇨🇴🇺🇸 关税是关键推手:美国99%的咖啡依赖进口,主要供应商如巴西(30%市场份额)面临40%关税,哥伦比亚(20%市场份额)面临10%关税且可能面临更高关税威胁,越南(8%市场份额)则有20%关税。这些关税增加了进口成本,并导致供应减少。

🌍 气候变化与天气风险:全球范围内,近年来极端天气(如干旱、高温)对咖啡生产造成冲击,导致价格上涨。近期拉尼娜现象的形成加剧了对巴西可能出现干旱的担忧,进一步推高了咖啡价格。

🏛️ 国会寻求解决方案:美国国会已有多名议员提出法案,旨在取消所有咖啡进口关税,认为对无法在本国生产的咖啡征收关税不符合经济逻辑,并希望通过此举为消费者减轻负担。

The average U.S. price of a pound of ground coffee hit $9.14 in September, a 3% increase from the August average of $8.87 and 41% higher than in September 2024, according to U.S. government figures. Coffee prices have been increasing sharply since the start of this year.

Consumer prices for food purchased for home use and away from home were 3% in September compared to the same month a year earlier, the U.S. Labor Department reported Friday. The consumer price index, which measures a broader sample of all coffee products, including instant coffee, showed U.S. coffee prices up 19% from September 2024 and flat compared to August.

Nikki Bravo, the co-owner of Momentum Coffee in Chicago, raised prices by about 15% last week for lattes, cappuccinos and other drinks at her four locations.

Bravo said she is paying 15% more for coffee beans compared to a year ago and has started roasting more beans in-house to save money. She gets most of her beans from Africa.

Other items also have gotten more expensive, such as cups and sleeves, she said. In addition, the minimum wage in Chicago rose July 1 to $16.60 an hour.

“At some point we just had to pass it along, we couldn’t continue to eat it,” Bravo said.

Stubbornly high inflation has also left consumers uncertain and less willing to splash out on a takeout coffee, she added. According to Toast, a restaurant management system, the average price of a regular coffee at U.S. restaurants in September was $3.54 compared to $3.45 a year earlier.

Here’s why java is feeling such a jolt and how some are trying to alleviate it:

Tariffs

Outside of Hawaii and Puerto Rico, there are few places in the U.S. that can grow coffee. So 99% of America’s coffee is imported, according to the National Coffee Association, a trade group.

Brazil is the top source for U.S. coffee, supplying 30% of the market. The Trump administration imposed a 40% tariff on Brazilian products in July on top of a 10% tariff imposed earlier. Brazilian producers have begun withholding shipments to the U.S. as they negotiate with American roasters over who will absorb the added cost, reducing supply in the U.S., according to investment bank UBS.

Colombia, which supplies 20% of the U.S. coffee market, is subject to a 10% tariff, but President Donald Trump recently threatened higher tariffs and an end to U.S. aid to Colombia, part of a spree of anti-drug campaigning in the country that saw relations deteriorate between the two countries to the worst point in decades. (Trump recently referred to Colombian President Gustavo Petro as “an illegal drug dealer” in a social media post. Petro responded that “Mr Trump has slandered me and insulted Colombia.”) Vietnam, which supplies 8% of the U.S. coffee market, has been subject to a 20% tariff since the summer.

In September, Trump announced that “unavailable natural resources” could be exempt from tariffs for countries that have reached trade agreements with the U.S. But so far, coffee hasn’t won any exemptions.

Weather risks

Heat, drought and other poor weather conditions have hurt coffee production globally in recent years, causing prices to surge. World coffee prices rose nearly 40% in 2024, according to the Food and Agriculture Organization of the United Nations.

Earlier this month, coffee prices rose after the National Oceanic and Atmospheric Administration declared that La Nina conditions had formed. That raised concerns about the possibility of drought in Brazil.

The risk to coffee production from climate change has some researchers trying to develop more climate-resistant varieties of coffee.

Congress might step in

In September, a bipartisan group of U.S. House members introduced a bill that would repeal all tariffs on coffee.

“We only produce 1% of the coffee that Americans consume. It’s one of the best examples of Trump’s blanket tariffs making no economic sense,” U.S. Rep. Ro Khanna, a California Democrat, said. Khanna co-sponsored the bill with U.S. Rep. Don Bacon, a Nebraska Republican.

Bacon said Friday that he became interested in the issue when he saw how much coffee cost at the grocery store. He said he’s also not a fan of tariffs and thinks Congress — not the president — has the power to levy them.

Bacon said he thinks the Trump administration now realizes that putting tariffs on products that the U.S. can’t grow is bad for consumers, and he’s hopeful the bill will pass.

“I hope the president and Congress see the positive benefit of removing this tariff on everyday Americans,” he said.

___

Durbin reported from Detroit. Rugaber reported from Washington

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咖啡价格 通货膨胀 关税 气候变化 美国经济 Coffee Prices Inflation Tariffs Climate Change US Economy
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