All Content from Business Insider 10月23日 17:06
Wonder Studios获1200万美元融资,拓展美国市场并投资原创IP
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英国AI初创公司Wonder Studios已成功融资1200万美元,旨在拓展美国市场并加大对原创IP的投资。该公司致力于成为IP领域的“Y Combinator”,专注于为创意人士提供友好型工具。凭借Google和环球音乐等知名客户,Wonder Studios计划在2026年初前将团队规模翻倍。公司业务涵盖为品牌和艺术家提供商业内容创作,帮助内容创作者扩展其IP,并制作原创内容。此轮融资将加速其在美国的业务扩张和原创IP的开发,巩固其在AI驱动内容创作领域的地位。

💡 **融资与扩张计划**:Wonder Studios已成功获得1200万美元的种子轮融资,并计划利用这笔资金拓展其在美国的市场业务,同时加大对原创IP的投资力度。该公司已累计融资1500万美元,显示出强大的发展势头和投资者信心。

🚀 **“IP领域的Y Combinator”定位**:Wonder Studios将自身定位为“IP领域的Y Combinator”,专注于开发和提供对创意人士友好的工具,旨在赋能内容创作者和工作室,帮助他们成长和规模化其作品。这种定位强调了其在支持IP孵化和发展方面的独特价值。

📈 **多元化业务与客户基础**:公司业务范围广泛,包括为品牌和艺术家进行商业内容创作,协助内容创作者扩展IP,以及制作原创内容。其客户包括Google的DeepMind、环球音乐集团、BBC和YouTube等,已实现超过100万美元的收入,证明了其商业模式的可行性。

🤝 **技术与创意融合**:Wonder Studios的创始人强调,公司融合了创意专业知识和先进的技术工具,特别是与信誉良好的AI技术公司合作,如曾任职的ElevenLabs。他们注重选择长期合作、以创作者为中心的技术伙伴,而非仅仅追求最便宜或最快的解决方案。

🌐 **社区建设与新内容形式探索**:公司推出了Wonder App,旨在连接工作室和求职者,构建一个社区生态。同时,Wonder Studios也在积极探索新的内容形式,如为移动设备设计的微短剧,并计划通过社交媒体测试IP,为后续的大型影视制作积累受众和经验。

Xavier Collins and Justin Hackney, cofounders of Wonder Studios.

UK-based Wonder Studios — one of a growing crop of AI startups targeting Hollywood — has raised $12 million in seed funding and aspires to become a kind of Y Combinator for content.

Wonder, which launched in April, said the funding was led by Atomico, alongside existing backers LocalGlobe and Blackbird. Other investors included Adobe Ventures, Upside Ventures — a VC firm launched by the UK YouTube group Sidemen — and Joaquin Cuenca Abela, CEO of the creative AI company Freepik. Also participating were Nigel Morris, a former Dentsu executive, and Erik Huggers, chairman of EveryoneTV and former Vevo CEO. All in, Wonder has raised $15 million.

The company does commercial work for brands and artists, helps content creators extend their IP, and makes original content. It says it recently surpassed $1 million in revenue, working on commercial, music video, and documentary films for clients such as YouTube, the BBC, Google's DeepMind, and Universal Music Group. It plans to use the new funding to expand its US presence and invest in original IP. It aims to double its staff of 15 full-time employees by the end of March 2026.

Wonder enters a cluttered space. At least 65 AI studios have launched since 2022, according to a 2025 report by FBRC, a company that advises studios on AI. Most are small and bootstrapped, and far from reaching household-name status. A few have stood out by offering proprietary products — like Moonvalley, parent of AI film studio Asteria, which built a homegrown AI model. Many are still seeking ways to distinguish themselves. For those courting venture capital, the pressure is greater: they must prove a path to big returns.

"A lot of artists are trying to figure out how to get the most out of these products. There's a lot of choice paralysis right now," said Todd Terrazas, cofounder of FBRC and a well-known connector between entertainment and tech.

Wonder Studios' pitch

The founders say Wonder blends creative expertise and tech tools to help studios and independent creators grow and scale their works. They say they carefully vet the tech companies they work with, such as voice cloning startup ElevenLabs, where cofounder Justin Hackney previously worked.

"We are looking for partners that are doing this for the long run, doing this the right way, and with creators in mind, rather than tools out there that are cheaper, faster, maybe better in some respects," Hackney said.

The firm also offers a Wonder app, where studios and job seekers can connect.

"A24 nailed brand; Wonder's going to nail community," cofounder and CEO Xavier Collins said, referring to the independent film darling.

The firm's goal next year is to release more original IP and extend existing IP. It's working on a documentary with Campfire Studios, the production company behind "The Menendez Brothers." One project underway adapts kids' books to animated films.

Wonder also sees opportunity in the rise of micro dramas, made-for-mobile vertical series that traditional studios have begun exploring.

"I can see a world where we partner with a traditional director and we test out a piece of IP, maybe in a micro drama-style format on social media that builds an audience, that builds their IP, their ownership," Collins said. "And then they're able to turn around and go to a studio and make a $40 million film, but they can do it with battle-testing the IP in a way that's never been possible before."

Check out select slides from the pitch deck that Wonder used to raise its new round, shared exclusively with Business Insider. Some slides that contain sensitive information have been omitted.

Wonder describes its mission as connecting filmmakers and technologists.
It describes its business model as an "iceberg."

"Above water" refers to its moneymaking services. Below it sit other aspects of the company: its platform, which helps creatives find work, and a workflow productivity system.

Wonder has a full-service creative studio.

It says it uses AI to make commercials, music videos, docs, and branded films faster than conventional methods.

Wonder's backers span the entertainment and tech industries.

They represent VC firms as well as the creator economy, advertising, Hollywood, and Big Tech.

Wonder's founders talk up their creative background.

Justin Hackney, the chief creative officer, was a filmmaker before moving into AI, becoming creative director at ElevenLabs. Xavier Collins, CEO, is a serial entrepreneur who's worked at Uber and Deliveroo.

Wonder has partnered with a who's who of tech.

Investors, clients, and tech partners include ElevenLabs, Google, and OpenAI.

Wonder works across industries.

Its work is mainly in commercials, music videos, and docs, but it aspires to work with top film directors.

It touts a video it made for Universal Music Group.

Wonder produced a fully AI-generated video for Scottish pop musician Lewis Capaldi's song "Something In The Heavens." It described the video as "exploring the boundaries between reality and imagination."

Wonder styles itself as an ally of creators.
It wants to help independent creators get discovered.

Wonder said a goal is to acquire films from up-and-coming creators and distribute them. If it can sell the film to a major studio, it says it would split the revenue evenly with the creator.

A new sci-fi series showed Wonder's capabilities.

Wonder's founders stressed that although the series uses AI characters, an approach that has been criticized as displacing jobs and devaluing human artists, it also created work for many people working in film.

Wonder sees applications for AI in animation.

It's working with a writer to turn classic children's books into an animated series.

Wonder wants to capitalize on the creator economy.

It has an app that aims to connect independent creators with job opportunities.

Read the original article on Business Insider

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