Mashable 10月23日 16:39
Dropout推出Superfan订阅新档位,粉丝可选择性支付更高费用
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流媒体平台Dropout在近期宣布推出名为“Superfan”的新订阅档位,此举是在Disney+和HBO Max等平台涨价的背景下进行的。Dropout的CEO Sam Reich在一段视频中解释,这一新档位的设立源于粉丝对先前价格上涨的积极反馈,许多用户表示愿意支付更多。Superfan档位并非提供独家内容或提前访问,而是更像一个“粉丝俱乐部”,包含幕后博客、购买独家周边商品以及优先参与现场活动的机会。该档位年费为129.99美元,但初期提供97.49美元的优惠价。Sam Reich强调,用户仍可选择基础订阅,并鼓励密码共享,认为共享账号的用户也能获得极佳体验。

📈 **新的Superfan订阅档位:** Dropout推出了名为“Superfan”的全新订阅档位,作为其现有服务之外的一个选择。这一举措在其他流媒体平台纷纷涨价的背景下显得尤为特别,显示了Dropout的独特定价策略。

💖 **粉丝驱动的定价模式:** Superfan档位的设立直接回应了粉丝对先前价格上涨的积极反馈,许多用户主动表示愿意为平台内容支付更多。这体现了Dropout与粉丝之间紧密的社群联系和对平台价值的高度认可。

🎁 **“粉丝俱乐部”式福利:** Superfan档位不提供独家内容或提前观看,而是侧重于提供“粉丝俱乐部”式的体验,包括深入的幕后内容博客、购买独家周边商品的机会,以及优先参与现场活动(如Dropout Improv和Dimension 20 Live)的权限。

💰 **灵活的付费选项与优惠:** Superfan档位的年费为129.99美元,但首次订阅者可享受97.49美元的优惠价。同时,Dropout依然保留基础订阅选项,并鼓励用户分享密码,为不同需求的粉丝提供了高度的灵活性。

🚀 **公司发展与内容扩张:** Sam Reich提到,涨价和新档位的推出是为了支持Dropout在制作更多节目、提高员工薪酬以及拓展到剧集和动画等新领域的投入。这表明公司正寻求通过粉丝支持来实现进一步的增长和内容创新。

Oct. 21 was a big day for streamers rising their subscription prices. Disney+ just implemented a price hike, as did HBO Max. Now Dropout is revealing a new pricing tier to their subscription service. But fans of the company that brings us such outside-the-box shows as Game Changer, Dimension 20, and Crowd Control might well expect Dropout CEO Sam Reich wouldn't go about this like his competitors.

Just months after upping their price by one dollar a month, from $5.99 to $6.99, Dropout has announced a Superfan tier. In a video released on Instagram and Youtube, Reich himself explained the new tier and that it came about because of the fans' reaction to the price hike in May. Far from complaining, many subscribers commented on Dropout's various social media accounts they'd happily pay more. So now you can.

"We think Dropout should cost about as much as a big sandwich," Reich explains, "On the other hand, we'd like your money. Dropout is becoming more expensive as as we make more shows and pay people more. And if we're going to take the next big step as a company into scripted and animation...we sure could use the additional support."

The Superfan tier comes with "no exclusive episodes, no early access to episodes, no free merch." Instead, the first tier will still give you access to all the shows you've enjoyed before. As for the Superfan tier — "Think of this as a Dropout Fan Club," he said, adding there will be a few "Patreon-style perks [like] a behind the scenes blog, where we go deep on the nitty gritty of how Dropout content is made, the opportunity to purchase, and yes, spend even more money on exclusive merch, and a first go at spending even more money on live events like such as Dropout Improv and Dimension 20 Live."

The cost of the Superfan tier is $129.99 a year. But for a limited time, Dropout's sign-up site is offering all the perks of Superfan for $97.49 for your first year.

"If you wanna pay us more, you can," Reich concludes. Otherwise, the first tier will do what it's doing, and Dropout still openly promotes sharing your password with friends. Or as Sam says, "You on a friends' account, you arguably have the best deal of all."

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Dropout 流媒体 订阅服务 Superfan 粉丝经济 Sam Reich 内容创作 Streaming Subscription Service Fan Economy Content Creation
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