Xbox总裁Sarah Bond在近期采访中透露，Xbox的下一代主机将提供“高端体验”，同时她认为“主机独占”的概念已经过时。Bond指出，当前最受欢迎的游戏如《使命召唤》、《我的世界》等已实现跨平台，这才是推动游戏社区发展的关键。她强调，将游戏限制在单一设备或商店的做法已不再适应大多数玩家的需求。历史上，独占游戏是主机身份的基石，但随着跨平台游玩、数字商店和Xbox Game Pass等订阅模式的兴起，独占的吸引力正在减弱。这一转变已体现在多款Xbox经典独占游戏（如《战争机器》和《光环》）登陆PlayStation，以及Xbox Game Pass扩展至PC。微软副总裁也曾表示，下一代Xbox将更偏向PC，支持Steam等多个商店。Bond总结道，Xbox正致力于打造一个开放的游戏生态系统，为玩家提供多样化的选择。

🎮 **主机独占概念的转变**：Xbox总裁Sarah Bond明确表示，“主机独占”已成为过去式。她认为，随着游戏产业的发展，玩家更看重游戏的广泛可及性而非平台限制。例如，《使命召唤》、《我的世界》等全球热门游戏已实现跨平台，成为社区凝聚力的关键。将游戏局限于单一设备或商店的做法不再符合时代需求。

💡 **Xbox生态系统的未来愿景**：Bond透露，下一代Xbox主机将定位为“高端体验”。同时，Xbox正致力于构建一个超越传统主机限制的开放生态系统。微软副总裁曾指出，未来的Xbox将更加PC化，并支持Steam、Epic Games等多个数字商店，为玩家提供更广泛的游戏选择和灵活的游戏方式。

🔄 **行业趋势与实际行动**：独占游戏曾是吸引玩家选择特定主机的重要因素，但如今其影响力正在减弱。跨平台游玩、数字发行和订阅服务（如Xbox Game Pass）的普及，使得游戏发行商更倾向于扩大玩家群体和增加经常性收入。这一趋势已转化为实际行动，多款曾经的Xbox独占游戏，如《战争机器》和《光环》系列，已登陆PlayStation平台，印证了Xbox向更开放模式的转变。

If you're looking for more clues about where Xbox plans to take its gaming ambitions, look no further than our recent interview with Xbox president Sarah Bond.

Speaking with Mashable about the newly released ROG Xbox Ally and Ally X, Bond revealed that Xbox's next console will be a "premium, high-end experience," but also that the concept of console exclusives is "antiquated." The Xbox exec said that the gaming world has evolved past this release strategy.

"We're really seeing people evolve way past [exclusives]," Bond said. "The biggest games in the world are available everywhere. You look at Call of Duty, you look at Minecraft, you look at Fortnite, you look at Roblox. That's actually what's really driving community in gaming. That's where people gather and they have experiences. And the idea of locking it to one store or one device is antiquated for most people."

For decades, exclusives were the backbone of console identity — the reason players chose one platform over another. They were the showcase titles that sold hardware on Day One, giving players a tangible justification for investing hundreds of dollars into a specific ecosystem. A new Halo meant you needed an Xbox; Uncharted or Spider-Man meant you needed a PlayStation. These games didn’t just sell consoles; they built loyalty, convincing players to stay within a brand’s ecosystem for years, even generations.

But as cross-platform play, digital storefronts, and subscription models like Xbox Game Pass have redefined what it means to "own" a game, exclusivity has started to lose its hold. Studios and publishers now see more value in expanding player bases and recurring revenue than in walling off access.

That philosophical shift isn't just talk — it's already happening. Several long-standing Xbox exclusives are crossing over to PlayStation, including a remaster of Gears of War, which ends 19 years of platform exclusivity. Even Halo: Combat Evolved, the game that cemented Xbox as a major player, is set to make the jump, marking the end of 24 years of exclusivity. Microsoft expanding its Game Pass subscription to include PC games in 2019 is another indicator.

The rest of the gaming industry seems to be following suit. Many of Sony's once-untouchable exclusives, including God of War, Marvel's Spider-Man, The Last of Us, and Horizon: Zero Dawn, have made their way to PC in recent years.

For some players, Xbox's current identity in the console space feels uncertain. Now that the company is shifting its focus away from hardware and strict exclusivity, it's not entirely clear what Xbox wants to be. A publisher? Not quite — the brand has only released five titles so far this year, all ironically limited to Xbox and Windows platforms (except the aforementioned Gears of War).

But based on Bond's comments, Xbox seems to be positioning itself as an ecosystem that expands further than just a console. Earlier this year, Microsoft VP Jason Ronald told The Verge that the next-generation Xbox will be "more PC than any Xbox console before," with planned support for multiple storefronts like Steam, Epic Games, and GOG.

When we asked Bond where Xbox fits into the console space, she said that "[it's] about a whole ecosystem and a whole system where you can have every option you want depending on how you want to play."