All Content from Business Insider 10月22日 18:38
Cursor AI 代码编辑器举办线下咖啡馆活动
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AI 代码编辑器 Cursor 近期在纽约 SoHo 区举办了一场为期一天的线下咖啡馆活动。活动现场吸引了大量技术爱好者,他们在此交流、分享 GitHub 资料,并享受免费咖啡、徽章和贴纸。此次活动旨在为用户提供一个社交和协作的平台,促进社区互动,并提升品牌知名度。Cursor 作为一款备受欢迎的 AI 代码编辑器,其母公司 Anysphere 已获得巨额融资,公司估值也显著增长。此次咖啡馆活动是 Cursor 继旧金山之后的又一次成功的线下尝试,旨在满足忠实用户需求并制造社交媒体热度。

☕️ **Cursor 线下咖啡馆活动吸引技术社群**: AI 代码编辑器 Cursor 在纽约 SoHo 区举办了一场成功的为期一天线下咖啡馆活动,现场聚集了众多技术爱好者。活动现场气氛热烈,参与者积极交流,分享 GitHub 资料,并享受免费提供的咖啡、徽章和贴纸等周边产品,成功打造了一个技术交流和社交的平台。

🚀 **Cursor 品牌影响力与公司发展**: Cursor 作为一款在软件开发领域备受欢迎的 AI 代码编辑器,其母公司 Anysphere 在两年内迅速发展,获得了超过 10 亿美元的融资,公司估值达到 99 亿美元。此次线下活动是公司吸引和回馈用户、提升品牌形象的重要举措,也是 AI 公司通过线下活动增加社交媒体热度的一种尝试。

🤝 **线下活动促进用户交流与协作**: Cursor 咖啡馆活动的核心目的之一是为用户提供现实生活中的交流机会。活动组织者表示,用户非常乐于与有相似兴趣和价值观的人见面,并在此过程中进行协作和创作。此次活动延续了 Cursor 在旧金山成功举办类似活动的经验,用户反馈积极,认为活动有助于他们高效地完成工作并建立联系。

🎁 **个性化周边与品牌体验**: 现场除了免费咖啡,Cursor 还准备了带有品牌标识的咖啡豆礼包、Lego 狗装饰、以及定制的 Tab 键等特色周边产品。这些精心设计的细节不仅增强了活动的趣味性,也让参与者能够将 Cursor 的品牌体验带回家,进一步加深了用户对品牌的认知和好感度。

👥 **社群构成与互动**: 活动参与者以男性为主,这在一定程度上反映了科技行业的性别比例现状。Cursor 团队成员也在现场与用户互动,解答疑问,收集反馈,进一步拉近了公司与用户之间的距离。现场的交流不仅限于技术讨论,还出现了类似招聘和工作机会的探讨,展现了活动的多元价值。

Cursor opened a one-day café in SoHo.

For one day, New York's biggest Cursor fans gathered to eat, drink, and vibe code.

Over the last two years, Cursor has grown from a cult hit to one of the most popular AI code editors in software development. The tool's developer, Anysphere, has raised over $1 billion and was recently valued at $9.9 billion, per PitchBook.

On Tuesday, Cursor hosted a one-day café at The Lost Draft in SoHo. It's one of several in-person events that AI companies have created to satisfy loyal customers and increase their social media hype.

"People like meeting each other in real life," Ben Lang, who helps lead Community at Cursor, told me. "Any excuse to come and meet people with similar interests and similar values is a win."

Here's what I saw at Cafe Cursor:

Good luck finding a seat at Cafe Cursor

The first thing I noticed was how packed it was.

The Lost Draft is a big coffee shop — there are bar seats, many tables, and even a secluded back area. And yet, every single seat in the coffee shop was taken.

The excitement in the air was palpable as I listened to conversations about startup raises and coding tools.

This isn't Cursor's first in-person café. The company put one up in September in San Francisco, which Lang said had a similarly warm reception.

"Some people emailed me afterward saying they got a lot done, they were able to build a bunch while they were there," Lang said. "They were really happy to meet each other and the team."

Espresso drinks were on the menu (for free)

Café Cursor's menu was entirely espresso drinks, but off-menu ordering was easy. Cursor bought out the coffeeshop, so drinks were on the house.

I picked myself up a cold brew, but not before almost toppling over a coder who had propped up his laptop on the coffee bar. While New York seems to run more and more on matcha, I couldn't spot any of the grassy green drink in the café.

"We brought together Cursor users to come build, cowork, and grab some coffee," Lang said.

Cursor had custom whole-bean coffee bags

The café was dotted with bags of whole bean coffee branded for the pop-up.

The bags were made in partnership with Terminal, a tech-themed coffee brand. One of Terminal's frequently asked questions is, "Will Terminal coffee make me a better developer?" (Its answer: "Legally, we cannot guarantee that it will, but…")

In an X post before the event, Lang posted a photo of a wagon full of coffee. On the ground, they were in high demand; attendees had to ask to take one home.

It was decorated with Lego dogs and Cursor tab keys

Café Cursor mostly sported neutral colors like black and gray. Spinning around to view the full pop-up, my eye was instantly drawn to a bright red Lego dog. Below it, Cursor displayed some ornate keyboards.

Cursor also showed off its stand-alone tab keys, a limited-release piece of company merchandise. Within Cursor, users can press tab to autocomplete lines of code.

"I really like the tab key," Lang said. "It's very unique to Cursor."

Attendees could pick up a free sticker or pin

Cursor stickers and pins were free for the taking. I spotted multiple attendees sporting pins on their shirts.

Wearable merch for AI companies has been a big hit, especially Anthropic's "thinking" caps, which I spotted multiple of at the pop-up.

The café's attendees were mostly men

Silicon Valley has a somewhat off-balance gender ratio — and the Cursor pop-up was no exception.

On my scan of the coffee shop, I spotted five women. One of the five was doing sign-ups at the door, and another was the PR person walking me around.

The rest of the roughly 70 attendees, when I was there between 10 and 10:30 a.m. ET, were men.

Cursor staff were on-site with name tags

For Cursor, the café was also an opportunity for customers to meet the team. A few staff members were on-site with name tags, and more planned to come as the day went on.

Cursor's bookshelf had the Silicon Valley hits

I took a second to browse Cursor's bookshelf.

Among the offerings: Ben Horowitz's "The Hard Thing about Hard Things," Tae Kim's new book about Nvidia, and a reader on the basics of nuclear fission.

Nobody seemed to have a book in their hand, though. Almost everyone was networking or coding. While reading the spines, I overheard what could have become an impromptu job interview.

One attendee said that he was hiring, before quizzing his conversation partner on which tools they'd used before.

I left with my Cold Brew in a branded cup

After about 30 minutes, it was time to head out. I'd had enough of watching attendees share GitHub profiles.

With my branded cup in hand, I headed back to the office.

Read the original article on Business Insider

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Cursor AI 代码编辑器 线下活动 技术社群 开发者 编程 人工智能 Cursor Cafe Tech Event AI Code Editor Developer Community Networking Artificial Intelligence
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