Fortune | FORTUNE 前天 18:22
欧洲经济竞争力:挑战与重塑之路
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欧洲正面临严峻的经济竞争力挑战,前欧洲央行行长马里奥·德拉吉的报告提出了改革和投资建议,并呼吁欧盟成员国加强协调的产业政策,以应对与中国和美国的差距。在经历新冠疫情和俄乌战争的冲击后,欧盟认识到供应链安全和能源独立的重要性,并启动了“主权议程”,旨在重塑经济实力。尽管面临监管繁琐等挑战,欧盟正通过“第28项制度”等措施简化市场规则,并强调监管的长期稳定性和可预测性作为竞争优势。未来,欧盟的经济复苏将依赖于成员国团结协作,共同推进绿色转型和基础设施建设,以实现可持续发展和全球竞争力。

🌍 **应对全球竞争压力,重塑欧洲产业格局**:在德拉吉报告的推动下,欧盟正积极寻求加强其全球竞争力。面对来自中国和美国的挑战,欧盟认识到需要制定更协调的产业政策,推动再工业化,并保持开放的全球贸易。新冠疫情和俄乌战争暴露了欧洲在关键原材料和能源供应上的脆弱性,促使欧盟将“主权议程”列为战略重点,旨在增强经济韧性和自主性,并抓住绿色转型带来的新产业机遇。

💡 **克服内部障碍,加速创新与投资**:尽管欧盟在政策制定上已形成共识,但执行层面仍面临挑战。为提升竞争力,欧盟必须简化复杂政策,加大对创新和技术研发的支持力度。特别是,欧盟推出了“第28项制度”,旨在为企业提供一套统一的欧盟范围内的规则,简化跨国经营和投资的法律、税务和监管障碍,从而促进单一市场的自由流动,并为企业提供更清晰的运营框架。

⚡ **绿色转型与能源独立,驱动经济新增长**:欧洲将脱碳目标与经济发展战略相结合,视为提升竞争力的关键。通过发展低碳技术和绿色氢能等,欧洲旨在改造重工业生产体系,使其在全球市场更具竞争力,同时减少对化石燃料的依赖。此举不仅有助于实现气候目标,还能创造新的就业机会和投资,并将每年巨额的能源进口支出重新导向欧洲内部的经济发展,实现能源独立和经济的可持续性。

⚖️ **利用监管稳定性和可预测性,吸引长期投资**:与美国政策的快速变动不同,欧洲的监管体系以其稳定性和可预测性著称。一旦制度建立,即便实施过程可能较慢,但投资者能够预见未来发展方向,这对于吸引需要长期资本承诺的项目至关重要。这种可靠性被视为欧洲对抗其他经济体竞争优势的“秘密武器”,但前提是欧盟必须证明其在保持稳定性的同时,也能灵活适应变化,避免陷入停滞。

When former European Central Bank President Mario Draghi unveiled his landmark report into the continent’s competitiveness, he wasn’t just suggesting a new set of regulatory and investment reforms. He was also urging the EU’s political leaders to work together and implement a more coordinated industrial policy, or risk falling even further behind China and the United States.

The EU’s goals are clear: to lead a policy of reindustrialization, remain an open continent trading globally, and decarbonize the economy—all of which will lead to new industries that can compete globally.

One year later, the question remains: does Europe have the political energy to follow through on these recommendations?

In an interview with Fortune, Stéphane Séjourné, Executive Vice-President for Prosperity and Industrial Strategy of the European Commission, credits the Draghi report for igniting a spark throughout the Commission.

“There has been a real change of mindset,” explains Séjourné, who is positive the EU has what it takes to turn around. “Europe must return to global competition. And it will. There’s now a real momentum of political and social acceptance to build a stronger internal market and regain competitiveness.”

Consensus, however, is not the same as execution, and the EU must tackle its weaknesses: simplification of its policies, more investment and support for faster innovation. Above all, Europe’s ability to turn technical reform into reality depends on the willingness of its 27 members to act as one unit—the new agenda calls for removing national barriers and regulatory differences sector by sector.

The need to reform

The EU’s new competitive strategy was born of crisis. “There were two major economic shocks that shaped this new way of thinking,” Séjourné explains.

The first was COVID, which showed some member states’ dependence on raw materials from outside the EU. “If international supply chains were interrupted, entire areas of our economy could collapse,” he says.

“Europe must return to global competition. And it will. There’s now a real momentum of political and social acceptance to build a stronger internal market and regain competitiveness.”

Stéphane Séjourné, Executive Vice-President for Prosperity and Industrial Strategy of the European Commission

The second was the war in Ukraine: “Except for a few countries like France, which had a nuclear mix, much of Europe was vulnerable because of our dependence on Russian gas, which suddenly stopped.”

But Séjourné says that despite this dependence, the EU quickly adapted. “We’ve since moved fast: in less than two years, we reduced dependence on gas for electricity generation from over 50% to under 10%—a record pace,” Séjourné argues. “Now there’s a shared realization across Europe that we must not repeat those same mistakes. We can’t allow ourselves to become dependent again.”

The double shock of the 2020s sparked the “sovereignty agenda,” a strategic priority to bolster the EU’s competitiveness and regain control of its economy. The agenda focuses on critical raw materials, and a careful balance between trade protection and openness.

For example, Séjourné sees decarbonizing heavy industries as both a step towards climate goals and an economic plan for Europe that will create new jobs, more investment, and power in every sense of the word.

“Our decarbonization strategy will help steelmakers, chemical plants and vapor-crackers that produce key molecules modernize their production systems to be more competitive worldwide,” he says.

In practice, this could take the form of direct funding for early-stage, low-carbon technologies or long-term funding mechanisms to incentivize investment. To produce more low-carbon steel, for instance, Europe would need the infrastructure to produce and transport more ‘green hydrogen’ from renewable energy.

It’s a bold choice for Europe, especially when compared to the United States, where policy still relies heavily on domestic oil and gas production. Séjourné explains that Europe simply doesn’t produce enough oil or gas, and therefore, reducing strategic independence is an objective in itself.

But he remains confident. “We spend €450 billion each year importing oil and gas, which can be invested in Europe’s competitiveness instead,” Séjourné says. “It’s a medium to long-term bet, but one we’re convinced we’ll win.”

Regulation: A double-edged sword

Despite its ambitions, Europe’s voluminous red tape often delays progress.

Take the EU’s single market, which is meant to ensure ‘four freedoms’: free movement of goods, services, capital and persons within its borders. In reality, companies still face legal, fiscal and regulatory barriers when they move or trade across the EU’s 27 nations.

The European Commission’s latest answer is the so-called ‘28th Regime’, which it believes will “make it possible for innovative companies to benefit from a single, harmonized set of EU-wide rules wherever they invest and operate in the Single Market, instead of facing 27 distinct legal regimes.” Séjourné calls it “the most important project for Europe’s economy.”

“Our ambition is to offer companies one single European framework—one legal representative, one accountant, one company status throughout Europe,” he says. “That will make it much easier to trade, invest, and expand beyond borders.”

Even as it reforms, Europe retains a less glamorous and perhaps counterintuitive competitive edge: regulatory predictability.

“In the U.S., everything can change after an election,” Séjourné notes. “In Europe, we may move slower at first, but once the system is in place, it’s stable. Investors know what to expect five or 10 years ahead. Predictability and reliability are crucial.”

That reliability, he argues, is Europe’s secret weapon against American speed and Chinese scale. It allows long-term capital to commit, so long as the political will remains to sustain the framework.

Stability can also be a political narrative. In a decade defined by shocks—pandemics, conflicts, trade wars—Europe’s promise of consistency matters. But to make it a source of strength rather than stagnation, the EU must prove it can adapt at the same time.

Séjourné’s broader vision could be called ‘necessary integration.’ Decarbonization demands new grids and supply chains, which require cross-border financing and institutional trust. Each link depends on the last, and on leaders willing to spend their political capital to make it happen.

“In the U.S., everything can change after an election. In Europe, we may move slower at first, but once the system is in place, it’s stable. Investors know what to expect five or 10 years ahead. Predictability and reliability are crucial.”

Stéphane Séjourné

“The Commission’s role is to give coherence to this mix by building cross-border infrastructure—grids that allow electricity to flow freely between countries according to production and demand.” Séjourné explains. “Price differences still exist between member states, but we’re working to stabilize electricity prices across Europe.”

European business leaders echo the urgency. At a June meeting between the European Commission and 60 corporate leaders, including SAP’s Christian Klein and IKEA’s Jesper Brodin, and brokered by the World Economic Forum, the message was similar: Europe’s competitiveness now depends on speed of execution, not new rhetoric.

Europe believes it has the spark. The second Von der Leyen Commission, which took office just under a year ago, is steaming ahead with its ambitious policy roadmap . But the EU’s system of shared sovereignty demands constant attention, with every reform painstakingly negotiated and every directive translated into 27 languages.

Still, Séjourné remains optimistic. “Europe is not just a beautiful idea; it’s a powerful and stable economic space,” he says. “And that’s what we want to preserve.”

Interview and additional reporting by Peter Vanham.

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欧洲经济 竞争力 产业政策 绿色转型 能源独立 监管改革 欧盟 Europe's Economy Competitiveness Industrial Policy Green Transition Energy Independence Regulatory Reform EU
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