一份新报告显示，年轻一代消费者正推动卡地亚手表在二手市场的销量激增。过去七年间，卡地亚在二手腕表交易平台Chrono24上的年轻用户购买份额显著增长。部分年轻投资者将奢侈手表视为一种资产。卡地亚的坦克、桑托斯和猎豹系列是吸引年轻买家的主要表款，这些手表不仅是时尚配饰，也被视为具有保值潜力的投资品。特别是卡地亚的表款，因其优雅的设计和潜在的增值空间，正受到年轻一代的追捧。

📈 年轻消费群体推动卡地亚手表二手市场销量显著增长：根据Chrono24和Fratello的报告，卡地亚在Gen Z（Z世代）用户购买量中的占比在过去七年中从1.7%增长到6.8%，远超品牌在该平台上的整体增长速度。

✨ 三款卡地亚手表成为Gen Z追捧焦点：入门级的坦克（Tank）系列、更具运动感的桑托斯（Santos）系列以及优雅的猎豹（Panthère）系列是吸引年轻买家的主要表款，它们覆盖了从入门到高端的不同价位和风格。

💎 奢侈手表被视为投资资产：部分年轻投资者将购买高档手表视为一种多元化投资组合、规避风险的潜在方式，这使得卡地亚等品牌的腕表不仅是时尚配饰，也成为一种金融工具。

👗 经典正装表款受到年轻成人青睐：报告指出，与粗犷的运动手表相比，年轻一代对二手正装表（通常尺寸较小、多为黄金材质、搭配皮表带）的偏好尤为突出，卡地亚的坦克系列即为此类代表。

Gen Z buyers are driving a surge in Cartier watch sales on the secondary market, a new report said.Cartier's share of Gen Z purchases on watch marketplace Chrono24 rose over the last seven years.Some young investors look at luxury watches as assets.

Gen Z watch lovers are all about Cartier right now.

The luxury brand's Swiss-made watches are hot commodities among Gen Z buyers on the secondary market, according to a new report by watch marketplace Chrono24 and publication Fratello that was shared with Business Insider.

Cartier's share of the total purchases by Gen Z on Chrono24 rose from 1.7% to 6.8% over a seven-year period as of the first half of 2025, according to the report.

That share outpaces the brand's overall growth on the site during the same period.

Three models are driving the interest from Gen Z: the entry-level Tank, the sportier Santos, and the dressy Panthère.

The Tank is often considered an entry point to Cartier's luxurious offerings, with a starting retail price of around $3,500. New Santos and Panthère lines, depending on the material, can easily go for well over $10,000.

Cartier didn't respond to a request for comment from Business Insider.

Dress watches overall are having a moment among young adults. The report describes them as smaller in size, often in gold, and paired with a leather strap — more elegant than the rugged look of stainless steel sports watches. Cartier's Tank model, for example, often comes with a leather band in an array of sizes.

Gen Z's interest in secondhand dress watches is stronger than any other demographic, the report said, with 12% of all watch purchases during the first half of 2025 being dress watches.

These days, luxury watches are more than fashion statements. One recent study found that high-end watches can appeal to investors seeking to diversify their portfolios with potentially lower-risk investments.

Pop icon Taylor Swift also appears to be a fan of Cartier. The singer was spotted wearing a Cartier Santos Demoiselle in her engagement announcement photos in August.

Chrono24 said in August that searches for the Cartier Santos Demoiselle surged 2000% in the two days after Swift's engagement compared with the days before.

The report's findings show it's more than Swift's star power driving the interest in Cartier.