NFL明星四分卫特拉维斯·凯尔西（Travis Kelce）与投资公司JANA Partners合作，对主题公园运营商六旗娱乐公司（Six Flags Entertainment Corporation）进行了大笔投资。此次投资由凯尔西、消费品高管格伦·墨菲（Glenn Murphy）和科技高管戴夫·哈比格（Dave Habiger）组成的集团主导，他们将共同持有六旗约9%的股份，价值约2亿美元。凯尔西表示，他从小就是六旗的粉丝，很高兴能有机会为下一代的孩子们继续传承这份快乐。JANA Partners希望通过改进营销和客户体验来提升六旗的股东价值，并可能考虑出售以提振股价。此次投资也标志着凯尔西在NFL职业生涯之外，进一步拓展其商业投资版图。

🏈NFL明星特拉维斯·凯尔西（Travis Kelce）与投资公司JANA Partners联手，成为主题公园巨头六旗娱乐公司（Six Flags Entertainment Corporation）的重要投资者。该集团将持有六旗约9%的经济权益，价值约2亿美元，成为其最大股东之一。凯尔西表示，他从小就是六旗的忠实粉丝，很高兴能有机会参与其中，为下一代创造更美好的主题公园体验，并特别提到了他童年时期常去的俄亥俄州杉点乐园（Cedar Point）。

📊JANA Partners此次投资六旗，旨在通过一系列战略举措来提升公司价值。根据报道，这些举措可能包括改进营销策略、提升客户体验，以及探索出售的可能性，以期提振当前股价。JANA的投资合伙人斯科特·奥斯特菲尔德（Scott Ostfeld）表示，他们期待与六旗董事会和管理层合作，为所有利益相关者解锁股东价值。

💼此次投资的另一亮点是其团队成员的丰富经验。格伦·墨菲（Glenn Murphy）拥有30年的跨国品牌战略和运营领导经验，曾担任Gap, Inc.的董事长兼CEO。戴夫·哈比格（Dave Habiger）是J.D. Power的副董事长，并曾担任其总裁兼CEO。凯尔西本人也因其在流行文化和体育界的广泛影响力，已投资多个品牌，此次合作进一步拓宽了他的商业版图。

🎢六旗娱乐公司近期经历了与Cedar Fair LP的合并，重组为新的六旗娱乐公司。此次合并以及可能面临的市场挑战（如恶劣天气和游客数量下降）使得JANA Partners的介入和其旨在提升股东价值的计划备受关注。六旗在美国、墨西哥和加拿大拥有42个园区，并计划于2026年在沙特阿拉伯开设新园区。

JANA Partners, a New York-based investment firm, has tapped NFL superstar Travis Kelce for a venture that is the literal definition of fun. 

Kelce joins a group, which also includes consumer executive Glenn Murphy and technology executive Dave Habiger, that is investing in Six Flags Entertainment Corporation – the theme park giant with 42 locations across the United States, Mexico and Canada, with one coming to Saudi Arabia in 2026. 

This group will collectively own an economic interest of around 9%, or roughly $200 million, making them one of the largest shareholders of a corporation that is valued at an estimated $2.2 billion.

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"I am a lifelong Six Flags fan and grew up going to these parks with my family and friends," Kelce, the Kansas City Chiefs tight end, said in a statement. "The chance to help make Six Flags special for the next generation is one I couldn’t pass up."

Kelce also made a post on Instagram, where he referenced Cedar Point, one of the many parks under Six Flags that is located in Sandusky, Ohio – just over an hour outside where the Kelce family lived in Cleveland Heights.

"To all my fellow theme park and amusement park lovers. I have some exciting news!!! Couldn’t pass up the opportunity to continue the tradition and make Cedar Point and Six Flags even more special for the next generation of families!" his caption read. "Excited to partner with JANA Partners as an investor in Six Flags. So crazy to even imagine this is real, but you gotta love it when life comes full circle."

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JANA Partners reportedly wants to make big changes for Six Flags, which includes improved marketing and customer experience at all of its parks, according to The Wall Street Journal. There is also the potential of a sale as ways to boost its share price, which has gone down due to bad weather and declining visits to the parks. 

JANA Managing Partner Scott Ostfeld disclosed his firm’s investment and its group at the 13D Monitor Active-Passive Investor Summit. 

"We look forward to working with the Six Flags board and management to unlock shareholder value for the benefit of all stakeholders," he said in a statement. 

As for Murphy, he brings a 30-year track record of "strategic and operational leadership across multiple major global brands," which includes serving as chairman and CEO of Gap, Inc. from 2007-14. He also had his hand in Petco Health and Wellness Company, Wella Beauty and Lululemon Athletica, Inc. 

Habiger currently serves as vice chairman of J.D. Power, and he previously held the title of President and CEO from 2018-25. 

And considering his influence in pop culture as well as sports, Kelce has been an investor in multiple brands throughout his future Hall of Fame career in the NFL. 

There is also a Six Flags location in Kansas City, as Worlds of Fun is owned and operated by the corporation. 

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It was a part of Cedar Fair LP, that purchased it for $40 million in 1995. But Six Flags and Cedar Fair merged in July 2024, creating Six Flags Entertainment Corporation. 

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