Epiminds是一家新兴的营销科技初创公司，致力于通过代理式AI（agentic AI）来优化营销流程。该公司近日宣布完成660万美元的种子轮融资，由Lightspeed Venture Partners领投。Epiminds的核心产品是一个名为“Lucy”的AI驱动的机器人，它能够部署超过20个自主“代理”来分析广告效果数据、规划营销活动并发布付费广告。Epiminds旨在成为营销的“操作系统”，赋能营销人员，让他们能够专注于更具战略性和创造性的工作，而非耗时的人工任务。该公司目前已与北欧、荷兰和美国的约20家效果营销机构合作，并计划利用融资扩大团队和市场。

🤖 **AI驱动的营销操作系统**：Epiminds正构建一个名为“Lucy”的AI机器人，它集成了超过20个独立的AI代理，能够全面管理营销任务，从数据分析、策略规划到广告发布，旨在成为营销领域的“操作系统”，提升效率并降低成本。

💡 **赋能而非取代营销人员**：Epiminds的创始人认为，代理式AI并非要取代人类营销专家，而是作为“高级同事”来增强他们的能力。Lucy能够处理重复性、低价值的任务，使营销人员能够将精力集中在客户关系、战略制定和创意构思等高价值领域。

🚀 **解决营销痛点，高效融资**：Epiminds识别出营销人员高达60%的时间花费在低效的手动任务上，导致每年约6000亿美元的浪费。凭借其创新解决方案，公司在短时间内吸引了Lightspeed等知名投资者的青睐，获得了660万美元的种子轮融资，以支持其扩张计划。

🤝 **与行业伙伴深度合作**：Epiminds已与北欧、荷兰及美国等地的约20家效果营销机构建立合作关系，并在其产品中整合了Google Gemini和OpenAI等主流LLM模型，同时开发了专有的数据处理框架和多代理工具，以满足市场需求。

Epiminds is a new startup using agentic AI to streamline marketing.The startup launched out of stealth in October with a $6.6 million seed.The startup shared the pitch deck it used with Business Insider.

Epiminds, a marketing tech startup, is betting that AI can help marketers get more done.

Founded by Elias Malm (ex-Google) and Mo Elkhidir (ex-Spotify) in 2025, the Swedish startup recently raised a $6.6 million seed investment led by Lightspeed Venture Partners, with participation from European funds EWOR and Entourage.

"What we are building is an operating system for marketing," Malm told Business Insider in an interview. "An independent third-party player that can do what's best for companies, best for agencies."

Epiminds' core technology is an AI-powered bot called "Lucy" that deploys over 20 autonomous "agents" to help with tasks like analyzing ad performance data, planning marketing campaigns, and then publishing those paid ads.

Marketers can email Lucy directly and request services, such as data reports. They can also dig deeper into those reports by asking Lucy additional questions. Then, if Lucy has recommendations, marketers can allow Lucy to draft a new campaign and publish to platforms like Google Ads or Meta Ads, Elkhidir said.

Epiminds' founders don't see AI necessarily replacing the work of human marketers. Instead, Lucy is positioned as a "senior colleague," Malm said.

"We think that agentic AI can make agencies work with more clients, more companies, and make it easily accessible," Malm said. "We don't want to replace anyone. We want to empower people to be able to do more and maybe spend time on the things that they should spend time on, like close with clients, strategy, creativity."

The startup says it is working with about 20 performance marketing agencies across the Nordic region, the Netherlands, and the US.

Marketers can customize Epiminds' agentic agents to an agency's strategy and needs. The startup uses several off-the-shelf LLM models from Google's Gemini to OpenAI. Malm said it also has a "proprietary framework" for processing large amounts of data and its multi-agentic tools that are "adapted for marketing."

"The only thing that we're missing in our system now that we don't support yet, but we're going to do very soon, is the creative image generation itself," Elkhidir said.

Epiminds is still testing out pricing and charges agencies per user. The company declined to share the cost of access.

The company plans to use its recent funding to hire staff — currently it's just Malm and Elkhidir — and expand into more markets.

While automating elements of the marketing workflow isn't novel, Epiminds is one of many new AI tools (and startups) aiming to further automate the process.

Read the seven-page pitch deck Epiminds used to raise $6.6 million:

Note: Some figures have been redacted in order to share the deck publicly.