OpenAI is entering the browser world with the launch of ChatGPT Atlas, an AI-enabled browser. 

Atlas, now available globally, can be accessed through Apple’s macOS, with support for Windows, iOS, and Android coming soon. The announcement comes several months after rumors in July that OpenAI would release a web browser that would challenge the dominance of Google’s Chrome. 

OpenAI will make a formal announcement via livestream with CEO Sam Altman presenting Atlas.

With more people using AI models and chat platforms for web searches, launching an AI-enabled browser has become another battleground for model providers. Of course, as Chrome has become more popular, it has slowly added AI capabilities thanks to the Gemini models. But companies like Perplexity, with its Comet browser, hoped to take on Chrome. Opera, long a Chrome competitor, also repositioned itself as an AI-powered browser by embedding AI features into its platform.