近期的AI技术热潮引发了广泛关注，甚至在纽约地铁广告牌上出现了关于AI可穿戴设备的宣传。然而，这些广告很快被纽约市民以涂鸦方式表达了对AI的担忧，将其称为“监控工具”。面对这一现象，喜力啤酒迅速推出了一则创意广告，巧妙地将AI设备的挂件形象替换为其标志性的开瓶器，并配以“最好的朋友，不如一杯啤酒”的标语。喜力方面表示，此举旨在强调现实社交生活的重要性，并讽刺性地提醒人们，在技术飞速发展的当下，人与人之间的真实连接更为可贵。AI设备公司Friend的创始人对喜力的创意表示赞赏，并称其为“有趣的”回应。

🍻 喜力啤酒推出创意广告，巧妙回应AI可穿戴设备广告在纽约引发的争议。该广告将AI设备挂件替换为喜力开瓶器，并配以“最好的朋友，不如一杯啤酒”的标语，直接回应了AI产品“Friend”的宣传。

💬 纽约市民对AI可穿戴设备广告的负面反应，如涂鸦“监控工具”，促使喜力啤酒迅速推出此广告。这反映了公众对于AI技术可能带来的隐私和监控问题的担忧。

🤝 喜力啤酒通过此广告强调现实社交的重要性，认为“一个令人耳目一新的社交生活比我们意识到的更重要”。广告旨在提醒人们，在数字化时代，真实的人际互动和线下体验弥足珍贵。

🌟 AI设备公司“Friend”的创始人Avi Schiffmann对喜力的广告表示赞赏，认为这是一个“有趣的”回应，并表示他购买了喜力啤酒来庆祝这一创意事件，尽管他并未参与喜力的广告策划。

💡 喜力啤酒并非完全反对AI技术，而是将其视为优化运营和支持创意团队的工具，旨在让员工有更多时间专注于创造力、洞察力和人际连接。他们认为技术应使生活更便捷，而非取代有意义的人类时刻。

Heineken debuted a new ad referencing the viral Friend campaign, which New Yorkers defaced with anti-AI graffiti.The beer brand's marketing VP told Business Insider that "a refreshing social life matters more than we realize."Friend founder Avi Schiffmann said that he wasn't involved in the campaign, but he bought some Heineken to celebrate.

When an AI wearable's ad campaign sparked backlash in New York City, Heineken said: Hold my beer.

Friend, the company behind an AI companion you wear around your neck, spent over $1 million to plaster the city's subway system with 11,000 car cards, 1,000 platform posters, and 130 urban panels on September 25. New Yorkers quickly defaced the ads with graffiti like "surveillance tool" and "AI is not your friend."

Within two weeks, Heineken joined the fray, launching an ad campaign of its own. Friend's signature pendant was replaced with a bottle opener with a similar shape, paired with a witty log line: "The best way to make a friend is over a beer."

The campaign is "tongue-in-cheek" but reinforces Heineken's belief that "a refreshing social life matters more than we realize," wrote Guilherme de Marchi Retz, Heineken USA's marketing VP, in an email to Business Insider.

"In a culture defined by constant scrolling, it's both timely and intentionally ironic, because we know the best social experiences happen offline," he wrote.

Friend's founder, the 22-year-old Avi Schiffmann, has seemed to revel in the attention. Schiffmann called the backlash to Friend's ad campaign "entertaining" and even attended an anti-Friend protest.

In an email to Business Insider, Schiffmann wrote that Friend had nothing to do with the Heineken ads.

"I think they're pretty cool & I bought a rack of Heineken to enjoy the night I saw that ad go viral," Schiffmann wrote.

Heineken declined to disclose exactly how many impressions the campaign has received. "Social media engagements and conversations around this campaign have been above the average for similar topical brand activities," Retz wrote.

The social media response from many has been gleeful. Six Point Ventures cofounder Trace Cohen posted on X that it was "next level trolling." EssenceMediacom Global EVP Michael Miraflor wrote that it was "Incredible speed for a giant org."

Heineken isn't necessarily anti-AI. In his email, Retz wrote that Heineken uses the tech to "optimize logistics" and support "creative teams in testing new ideas."

Heineken previously launched a plan for "brewing with AI," bringing in AI-driven products and supporting AI literacy programs. Their AI goals include operational efficiency, driving smart sales, and hyper-personalized marketing.

But that's where the buck stops. Retz wrote that Heineken saw AI "as a tool to give our people more time to focus on what really matters: creativity, insight, and connection."

"Technology should make our lives easier, not replace the human moments that make them meaningful," Retz wrote.