All Content from Business Insider 10月21日 08:38
从公司高管到Padel创业者,他用热爱打造运动帝国
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本文讲述了Davy Sanh放弃在Grab担任高管的稳定高薪工作,转而投身于新兴运动Padel,并在新加坡创立了Pop Padel俱乐部的故事。Sanh凭借其在审计和网球领域的专业知识,成功吸引了富裕投资者,获得了七位数投资,并将业务拓展至马来西亚。他认为Padel因其易学性、社交性和低门槛,正成为高净值人士进行商务社交的新选择,其乐趣在于看到人们在运动中获得快乐,远胜于任何职场成就。

⚽ **职业转型与创业初心**: Davy Sanh,一位拥有15年企业经验的前KPMG审计师和Grab公司经理,毅然辞去了年薪丰厚的职位,将对Padel运动的热情转化为一项事业。他曾认为自己在公司工作中“足够好”,但渴望找到能让自己“卓越”的领域,最终选择追随内心的声音,投身于他深爱的Padel运动,创立了Pop Padel俱乐部。

📈 **Padel运动的增长潜力与Sanh的优势**: Sanh看准了Padel作为全球增长最快的运动之一的潜力,其易上手、社交性强、门槛低的特点尤其吸引年轻一代。他结合自己从小对网球等球拍运动的热爱和专业知识,深谙球场玩家的需求,这成为了他进军Padel市场的独特优势,让他能够更好地理解并满足客户。

🤝 **吸引投资与构建信任**: 创业初期面临挑战,Sanh通过扎实的商业计划和自身在球拍运动领域的专业知识,成功打动了投资者。他不仅展现了对Padel运动的真挚热情,还积极构建了一个庞大的玩家社群,让潜在投资者看到了项目的活力和他的决心。最终,他获得了Apricot Capital等公司的七位数投资,并迅速将业务拓展至新加坡以外的马来西亚市场。

💎 **Padel成为“新高尔夫”的社交价值**: Sanh指出,Padel正逐渐成为富裕人士进行社交和商务拓展的新选择,被誉为“新高尔夫”。由于Padel场地相对紧凑,两小时的比赛能让四位玩家深度互动,提供了绝佳的交流机会。与传统商务社交方式相比,Padel的运动属性更加真实、直接,能在挥洒汗水中建立更纯粹的联系,消除了社交场合的拘谨感。

😊 **超越职场成就的满足感**: 对于Sanh而言,创业带来的满足感远超在公司工作时追求的晋升。他享受看到人们在Padel球场上享受运动、变得更健康快乐的场景。这种将个人爱好转化为能积极影响他人的事业,让他体验到了一种更深层次的成就感和使命感,也让他看到了Padel运动在赋能个体和创造积极影响方面的巨大潜力。

Davy Sanh traded corporate life for padel courts and turned his love for the sport into a business backed by wealthy players.

This is an as-told-to essay based on a conversation with Davy Sanh, 39, a former manager at Grab who left his corporate career to launch Pop Padel, a padel club in Singapore. It has been edited for length and clarity.

I started my career with KPMG in Paris, spending five years as an auditor. I'm originally from France and moved to Singapore in 2014.

In total, I spent about 15 years in corporate across three different companies. Toward the end, in 2024, I was earning a six-figure salary as a manager at Grab.

I was good at my job, but not excellent. I saw my peers hopping on the right train, and they would move faster.

I felt, where can I be better than just good?

Betting on padel and myself

I left corporate about a year ago to start Pop Padel.

Padel is known for being one of the fastest-growing sports in the world. It's new, easy to adopt, social, and the barrier to entry is a lot lower than, for example, tennis. Games are also shorter, which appeals more to the way our new generation is consuming sport.

Seeing how much the sport has been growing in other countries in the world — in Europe and in the Middle East — there was no reason it wouldn't pick up in Asia.

I did consider though, was I the right person for this?

My background in tennis and expertise in the area gave me an edge. It was a risk worth taking because I also embrace the sport myself.

I have been a racket sports player my whole life, so I know the behavioral pattern of the players, what they like when they step into a club.

My friends and family saw my genuine passion and desire to grow the sport.

They were like, how can you spend so much time in tennis, not just playing, but observing, memorizing all the scores, watching every single game, following all the results as soon as you wake up and not monetize it?

Sanh has played racquet sports since he was eight.

Founding the club wasn't easy, but passion sells

There was a big round of fundraising we had to do. Most of the time, people did not take part.

I've had to overcome not getting disheartened and taking it personally when people choose not to journey with me.

We had to put together a very strong pitch with strong and sensible numbers. That's where my background as an auditor and an accountant with KPMG helped.

My selling point was my expertise and knowledge in the racket sports world and my ability to connect worldwide with early movers and shakers of the industry. I was able to grow a large community of players here very quickly. There was a movement that I created, and they saw how genuine I was in doing this.

Some of the investors were even part of this group of players themselves. They saw the hard work, and they took a leap of faith and invested.

If you do your research right and you show passion and dedication, people will follow you.

We secured a seven-figure investment from Apricot Capital, a Singapore-based private investment firm, and opened our first outlet outside of Singapore in Malaysia in September.

Padel is the new golf for wealthy people

Padel is popular among high-net-worth individuals. People say padel is the new golf in terms of the potential for networking.

Because the space is smaller, when you book a game of two hours, it's essentially four people playing together. It's a prime time that you get with the person that you potentially want to socialize or network with.

High-net-worth individuals like to look for opportunities to network. But they tell me that they are fed up with the traditional way of networking — dining, going for F&B events. Those are always a bit stiff, and they have to care about how they dress and look.

In padel, it's raw, bold, and authentic. We sweat like crazy, and we don't look great on the court. We are mostly beginners at this point — it levels everyone out.

Padel is new, easy to adopt, and social, Sanh said.

Watching people walk off the court happy beats any corporate win

When you're an entrepreneur, you wake up, you get on your laptop. Before I go to bed, I bring my laptop into the bed and I continue working.

When it's a project that you hold so close to your heart, you can't just spend like one or two hours not thinking about it.

I try to find time to play and join the games. For our patrons, it's also good for them to see me. I like to spend time with them, get to know them better.

It's fulfilling because we are talking about sport, making people healthier and happier.

It's also fulfilling to see that whatever you've conceptualized — in terms of coaching, lessons, program, and social tournament — the feedback is great.

People come out of the court with a smile.

When I was in the corporate world, my ambition was standard: looking forward to my next promotion. But it's self-centered and egocentric.

With this project, the ambition has grown a lot wider. I do have the ambition to grow the Pop Padel brand, but I'm realizing how much this sport can empower people and make a positive impact.

Do you have a story to share about building a business in Asia? Contact this reporter at cmlee@insider.com.

Read the original article on Business Insider

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Padel 创业 新加坡 Davy Sanh 运动商业 高净值人士 社交 Padel Entrepreneurship Singapore Davy Sanh Sports Business High-Net-Worth Individuals Networking
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