OpenAI的Sora 2发布后，演员、工作室、经纪公司及演员工会SAG-AFTRA对AI生成视频中出现演员肖像表示担忧。为回应演员布莱恩·科兰斯顿的案例，OpenAI已“加强了”关于肖像和声音“选择加入”政策的保障措施。该公司对无意中生成相关视频表示歉意，并承诺所有艺术家、表演者和个人都将有权决定其肖像和声音如何被模拟。尽管科兰斯顿的案例得到积极解决，但演员工会强调需要法律保护以应对“复制技术的大规模侵权”，并提及了“NO FAKES Act”。OpenAI最初的“选择退出”政策引发了公众的强烈抗议，后转向更严格的保护措施。

🎬 **加强肖像权控制**：OpenAI在Sora 2发布后，因演员肖像被无意生成而面临广泛质疑。为回应这些担忧，公司已显著加强了其“选择加入”政策，确保个人有权决定其肖像和声音是否能被AI模拟，并对生成侵权内容的事件表示歉意。

⚖️ **行业联合发声与法律呼吁**：包括演员布莱恩·科兰斯顿、OpenAI、SAG-AFTRA工会以及多家知名经纪公司在内的多方联合发布声明，表明了对AI生成内容中肖像权保护的重视。演员工会主席强调，除了公司层面的政策改进，还需要立法，如“NO FAKES Act”，来应对复制技术带来的大规模侵权风险。

🔄 **政策调整与用户反馈**：OpenAI最初为Sora 2采用了“选择退出”版权保护政策，但公众的强烈抗议，特别是涉及不当内容的生成（如“纳粹海绵宝宝”），迫使其改变策略。公司承诺将给予版权持有者更精细化的控制权，并表示将“迅速”审查有关政策违规的投诉，以构建更负责任的AI生成内容生态。

Actors, studios, agents, and the actors union SAG-AFTRA have all expressed their concerns about appearing in Sora 2’s AI-generated videos ever since the deepfake machine was released last month. Now a joint statement from actor Bryan Cranston, OpenAI, the union, and others says that after videos of him appeared on Sora — one even showed him taking a selfie with Michael Jackson — the company has “strengthened guardrails” around its opt-in policy for likeness and voice.

The joint statement said that OpenAI “expressed regret for these unintentional generations.” It also carried cosigns from talent agencies United Talent Agency, the Association of Talent Agents, and the Creative Artists Agency, which had criticized the company’s lack of protections for artists in the past. OpenAI did not give specifics on how it would change the app, or reply to The Verge’s request for comment in time for publication. 

OpenAI appeared to reaffirm its commitment to stronger protections for those who do not opt in: “All artists, performers, and individuals will have the right to determine how and whether they can be simulated.” It also said it would “expeditiously” review complaints about breaches of the policy. 

Cranston said he is “grateful to OpenAI for its policy and for improving its guardrails.” While Cranston’s case came to a positive resolution, SAG-AFTRA president Sean Astin said in the joint statement that performers need a law to protect them from “massive misappropriation by replication technology,” and pointed to the proposed Nurture Originals, Foster Art, and Keep Entertainment Safe Act, or NO FAKES Act. 

OpenAI launched Sora 2 with an opt-out policy for copyright holders, before reversing course following public outcry and videos of Nazi SpongeBob, promising to “give rightsholders more granular control over generation of characters, similar to the opt-in model for likeness but with additional controls.”