Fortune | FORTUNE 10月18日 05:14
美国运通公布强劲财报,年轻群体消费力凸显
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美国运通最新财报显示,公司净利润增长16%,达到29亿美元,每股收益也超分析师预期。总营收创下184.3亿美元的历史新高,增长11%。公司将成功归因于包括千禧一代和Z世代在内的年轻富裕群体对高端卡片消费的强劲增长,他们已占总卡片消费的36%,且交易频率更高。公司近期推出的美国消费者白金卡和商业白金卡更新,更是吸引了大量新用户,新白金卡账户获取量翻倍。此次更新侧重于生活方式和数字福利,如旅行奖励、健康、娱乐和配送服务,以吸引年轻高收入消费者。同时,达美航空等其他高端品牌也受益于经济中财富的集中和对高端产品需求的增长。

💰 **盈利能力显著提升**:美国运通公布的财报显示,公司净利润同比大增16%,达到29亿美元,每股收益也超出市场预期,显示出强劲的盈利能力。总营收更是创下184.3亿美元的历史新高,同比增长11%,这得益于整体经济环境的积极影响以及公司产品策略的成功。

📈 **年轻群体消费潜力巨大**:报告强调,千禧一代和Z世代已成为美国运通增长的关键驱动力,他们占总卡片会员支出的36%,并表现出更高的交易频率。公司通过不断更新和优化高端产品,如白金卡,成功吸引了这些年轻富裕消费者,他们对生活方式、旅行、健康和数字娱乐等多元化福利的需求得到满足。

🌟 **高端产品更新策略奏效**:美国运通近期对美国消费者白金卡和商业白金卡进行的更新,获得了超预期的市场反响,新白金卡账户的获取量翻倍。此次更新聚焦于吸引年轻高收入群体,增加了旅行奖励、健康、娱乐和配送等方面的福利,进一步巩固了其在高端市场的领导地位。

🌐 **经济结构性分化助力高端消费**:文章指出,美国经济正呈现出财富高度集中的趋势,前10%的家庭占据了近一半的消费支出。这种“两级分化”效应使得高端产品和服务的价格传导更为顺畅,也为美国运通等提供优质体验和福利的品牌创造了有利的市场环境。

The company posted net income of $2.9 billion, reflecting a 16% increase over the prior year. Earnings per share rose 19% to $4.14, topping analyst estimates of $3.99. Total revenue, net of interest expense, climbed 11% to an all-time high of $18.43 billion, again beating the anticipated $18.05 billion.​​ Shares jumped 7%.

American Express attributed its success largely to strong card spending across categories and deepening engagement among younger affluent cohorts. Millennials and Gen Z now account for 36% of total card member spending—on par with Gen X—and are making 25% more transactions on average than older customers. The group’s appetite for premium products has reinforced the company’s reputation as the go-to brand for upscale consumers seeking quality benefits and experiences.​

​Brands like American Express and Delta are benefitting from a wider inflection in the American economy, as premium products and experiences are coinciding with a dramatic concentration of wealth. Moody’s Analytics found that for the second quarter of 2025, the top 10% of households accounted for nearly 50% of all consumer spending—and consumer spending in the U.S. accounts for two-thirds of all economic activity.

This bifurcation is appearing all over the economy, with Federal Reserve Governor Chris Waller telling CNBC earlier this month that CEOs are sharing stories of a disparate tariff effect, with premium producers passing through price increases directly to their “prince-insensitive,” affluent consumers.

“It’s about a 40% pass-through,” Waller estimated, describing a “two-tier” effect in the economy. By contrast, he sees no inflation at all, anecdotally, for consumer prices for the lower half of the income distribution, because those customers will just “walk out the door” if prices shoot up.

Platinum Refresh Ignites Record Engagement

“The big news in the quarter,” Squeri told analysts on the earnings call, “was the launch of our refreshed U.S. Consumer Platinum Card and Business Platinum Card, which reinforces our leadership in the premium space. I’m very pleased to say that the initial customer demand and engagement are exceeding our expectations.”

He described it as the strongest rollout the card has seen, with new Platinum account acquisitions doubling compared with pre-refresh levels, and more than 500,000 requests pouring in for the redesigned Mira card in just three weeks.

And there have been a lot of new rollouts, Squeri explained, calling it a “proven strategy of refreshing our products on a regular basis to drive customer engagement and growth.” American Express has done over 200 refreshes across its portfolio globally since 2019, according to the CEO, with this being the third U.S. Platinum refresh in the past decade.

The 2025 refresh emphasized lifestyle and digital perks designed to resonate with younger high-income consumers—ranging from elevated travel rewards to new benefits in wellness, entertainment, and delivery services. CFO Christophe Le Caillec noted that spending among Platinum cardholders outside the U.S. climbed 24%, signaling the brand’s global expansion among young professionals. He added that 70% of new accounts acquired globally now come from fee-paying premium products.​

Given strong momentum, Amex raised its full-year 2025 outlook and now sees revenue growth between 9% and 10% and EPS of $15.20 to $15.50, citing steady spending trends among affluent consumers.

Over the past three years, the company has returned about 70% of its earnings to investors.​​ This year, American Express has returned $2.9 billion to shareholders through $2.3 billion in stock buybacks and $600 million in dividends.

The millennial angle

Squeri described Millennials and Gen Z as key to American Express’s future, saying, “Several years ago, we made a conscious decision to widen our aperture for premium products so that we could attract new generations and grow with them as their needs change.”

Then Squeri pulled back the curtain a bit on just what the affluent millennial and Gen Z spending habits are saying about their habits and preferences. When Platinum launched over 40 years ago, it “was initially designed for well-established, affluent, frequent travelers,” but it has evolved into “the premium lifestyle card that it is today, with a wider range of benefits and experiences that appeal broadly across generations.” 

Nodding to the last refresh in 2021, coming out of the pandemic, Squeri said they “learned that our card members, particularly the younger cohorts, love the benefits we’ve added in categories like digital entertainment, wellness, and delivery services, in addition to our travel offerings.” He highlighted record bookings through Amex Travel with the latest refresh and the launch of a new all-in-one travel app, introduced earlier in September.

American Express’ results rhymed with those a week earlier from Delta Air Lines. The most profitable airline in the U.S. confirmed to analysts that its own premium offerings are set to generate more revenue than the main cabin in 2026, a year ahead of schedule. Delta President Glen Hauenstein and CEO Ed Bastian both discussed an “inflection” in main cabin demand, and Hauenstein sounded almost surprised: “Premium products used to be loss leaders, and now they’re the highest-margin products.”


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American Express 财报 年轻人 消费 高端卡 白金卡 经济 财富集中 American Express Earnings Young Consumers Spending Premium Cards Platinum Card Economy Wealth Concentration
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