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意大利的超市购物体验与美国大不同
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作者分享了她在意大利居住期间,对当地超市购物体验的观察与感受,并与美国进行了对比。她发现意大利的购物方式更注重频率和新鲜度,常需多处采购;商店规模较小,更显社区化;鸡蛋和牛奶无需冷藏;甚至有些商店允许宠物入内并设有专用推车。这些差异共同构成了意大利独特而更具人情味的购物体验,让作者回国后仍有所怀念。

🛒 **多点式购物与注重品质**: 在意大利,作者发现 grocery shopping 并非一站式完成,而是常需要去当地市场购买新鲜蔬果、奶酪和熟食,再去小型超市补充日用品。这种方式虽然花费更多时间,但能确保食材的新鲜和高品质,例如从熟悉的摊主那里购买当季水果或特色肉类,这与美国倾向于一次性在大型超市购齐所有物品的习惯形成鲜明对比。

🚶‍♀️ **高频次购物与新鲜感**: 作者观察到意大利人购物频率更高,倾向于购买满足几天需求的量,而非一次性囤积。这种“少量多次”的购物模式,使得家庭能更频繁地获得新鲜食材,提升了整体生活品质。这与美国人习惯进行大规模、低频次的购物方式有所不同。

🏘️ **小型化与社区化商店**: 意大利的超市普遍比美国的大型超市要小,更像是社区内的邻里小店。虽然商品种类可能不如大型超市丰富,但整体购物环境更显亲切,少了“琳琅满目”的压迫感。作者还提到,常能遇到熟悉的店员和顾客,使得购物过程更具人情味,成为一种社区互动。

🥚 **常温保存的鸡蛋与牛奶**: 一个令作者感到意外的差异是,意大利的鸡蛋和牛奶在商店里通常放在常温货架上,无需冷藏。这主要是因为欧洲的鸡蛋经过不同的消毒处理,以及牛奶采用不同的巴氏杀菌工艺,使其保质期更长,可以在常温下储存。这与美国超市中鸡蛋和牛奶必须冷藏的普遍做法不同。

🐶 **宠物友好的购物环境**: 作者惊喜地发现,在意大利的一些超市,顾客可以携带宠物一同购物,甚至提供专门的宠物推车,让小狗可以舒适地待在里面。这与美国大部分超市禁止宠物进入(服务犬除外)的规定形成了鲜明对比,展现了意大利对宠物更包容的生活态度。

When I lived in Italy, I was surprised by how different the grocery shopping experience was compared to the US.

When I first moved from the US to Italy in 2022, I expected some cultural differences, like slower-paced dinners, smaller coffee sizes, and fewer 24/7 conveniences.

However, what surprised me most was how different something as simple as grocery shopping felt. The products on the shelves weren't the only thing that had changed — I felt the entire rhythm, environment, and unspoken etiquette of the chore had, too.

Though I returned to the States earlier this year, here are six things about grocery shopping in Italy that I'm still thinking about.

Grocery shopping was rarely just one stop

I often made multiple grocery stops in Italy, rather than buying everything at one store like I do in the US.

In Italy, I learned that grocery shopping is often a multi-stop process.

I'd pick up fresh produce, cheeses, and cured meats from a local market like Mercato Trionfale in Rome, then head to a small supermarket nearby for pantry staples like pasta, olive oil, or cleaning supplies.

In my experience, it was less about convenience and more about quality — I'd get the best peaches from the fruit vendor who knew me by name, or my favorite prosciutto from the butcher who gave me a recommendation.

This is very different from my experience in the US, where I often go to one big grocery store or place an order on Instacart for everything I need.

People seemed to shop more frequently

I shopped for groceries more often when I lived in Italy.

Similarly, I also noticed that Italians seemed to shop more frequently, buying just enough for a few days rather than stocking up for weeks at a time. Meanwhile, in the US, it's more common to go on giant hauls and shop less often.

Though going to the store more than once a week wasn't always easy, it wasn't a bad thing, either. I liked that this way of shopping meant having fresher ingredients on hand more regularly.

The stores were smaller — and felt more personal

Even in bigger cities like Milan or Rome, it seemed like many grocery stores were much smaller than the sprawling supermarkets I was used to in the US. Think neighborhood shops instead of warehouse-style aisles.

The selection was still impressive, but there was less of the overwhelming "50 brands of peanut butter" vibe.

The smaller locations also meant I was more likely to see the same cashiers and fellow shoppers every week. Seeing familiar faces became part of my routine, almost like a community touchpoint rather than just an errand.

Eggs and milk aren't in the refrigerated section

One thing that initially threw me off was seeing eggs and milk on regular shelves, completely unrefrigerated, which isn't the case in the US.

Eggs in Italy (and much of Europe) go through a different sanitization process, so they're safe at room temperature.

Milk also undergoes a different pasteurization process, so it has a longer shelf life and doesn't need to be refrigerated in most stores.

Some grocery stores allowed dogs, and even had specialized carts

I was shocked to see that dogs were welcomed in some grocery stores.

One of the first times I went to a grocery store in Rome, I saw a woman pushing a cart with a little compartment in the front. Inside was a tiny terrier sitting happily, surveying the pasta aisle.

It turns out that in Italy, some grocery stores allow customers to bring their dogs and may even have special carts for them to ride along safely.

In the US, shoppers generally aren't allowed to bring dogs into grocery stores (unless they're service animals), and even then, they're usually prohibited from riding in the carts.

Grocery shopping in Italy didn't feel like a chore

Living in Italy taught me that grocery shopping doesn't have to be a rushed, utilitarian task. It can be social, intentional, and even joyful.

I still love the convenience of an American-style one-and-done grocery trip or simply ordering everything I need from an app and saving tons of time, but I miss the ritual of stopping by my local market, saying hi to the local vendors, and carrying home a little paper-wrapped bundle of something fresh.

Now that I'm back in the US, I try to bring a little of that Italian approach with me — even if my dog still can't ride in the cart.

Read the original article on Business Insider

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意大利 超市购物 文化差异 生活方式 购物体验 Italy Grocery Shopping Cultural Differences Lifestyle Shopping Experience
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