We all feel it: Our once-happy digital spaces have become increasingly less user-friendly and more toxic, cluttered with extras nobody asked for and hardly anybody wants. There’s even a word for it: “enshittification,” named 2023 Word of the Year by the American Dialect Society. The term was coined by tech journalist/science fiction author Cory Doctorow, a longtime advocate of digital rights. Doctorow has spun his analysis of what’s been ailing the tech industry into an eminently readable new book, Enshittification: Why Everything Suddenly Got Worse and What To Do About It.
As Doctorow tells it, he was on vacation in Puerto Rico, staying in a remote cabin nestled in a cloud forest with microwave Internet service—i.e., very bad Internet service, since microwave signals struggle to penetrate through clouds. It was a 90-minute drive to town, but when they tried to consult TripAdvisor for good local places to have dinner one night, they couldn’t get the site to load. “All you would get is the little TripAdvisor logo as an SVG filling your whole tab and nothing else,” Doctorow told Ars. “So I tweeted, ‘Has anyone at TripAdvisor ever been on a trip? This is the most enshittified website I’ve ever used.'”
Initially, he just got a few “haha, that’s a funny word” responses. “It was when I married that to this technical critique, at a moment when things were quite visibly bad to a much larger group of people, that made it take off,” Doctorow said. “I didn’t deliberately set out to do it. I bought a million lottery tickets and one of them won the lottery. It only took two decades.”
