Fortune | FORTUNE 10月16日 21:14
Ulta Beauty任命新CFO,聚焦增长战略
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Ulta Beauty已任命Christopher DelOrefice为新任首席财务官,将于12月5日正式上任。DelOrefice此前是Becton Dickinson & Co.的EVP兼CFO,并在强生公司拥有超过20年的财务领导经验。此次任命旨在支持Ulta Beauty的“Unleashed”增长战略,该战略侧重于核心业务增长、新业务拓展(如UB Marketplace)以及国际扩张、提升店内体验、丰富健康与产品品类以及深化数字互动。分析师认为,Ulta Beauty凭借其忠实客户基础,在竞争激烈的市场中表现强劲,并有望通过利用客户数据和拓展高端产品线进一步降低成本并实现扩张。

✨ **新任CFO加盟,助力战略实施**:Ulta Beauty迎来新任首席财务官Christopher DelOrefice,他拥有丰富的医疗技术和消费品行业财务经验,将负责执行公司‘Unleashed’战略,该战略旨在推动核心业务增长、拓展新业务领域如UB Marketplace,并进行战略调整以实现未来成功。

🚀 **聚焦增长与扩张**:‘Unleashed’战略包含多项关键举措,包括扩大国际市场份额、提升实体店购物体验、丰富健康与美容产品品类,并深化客户的数字化互动。这些举措旨在巩固Ulta Beauty在美容领域的市场领导地位。

📈 **市场表现与未来潜力**:Ulta Beauty在过去十多年中实现了显著的销售增长,得益于其广泛的门店网络和成熟的电子商务平台。分析师认为,通过有效利用客户数据和拓展高端产品线,公司有望进一步降低成本,扩大市场份额,并实现可持续的同店销售增长。

🤝 **领导层协同,驱动变革**:新任CEO Kecia Steelman将DelOrefice视为重要的战略伙伴,相信他将为Ulta Beauty的下一发展阶段注入新的活力。公司正在积极构建一支能够实现增长愿景的团队,以迎接未来的挑战和机遇。

Following an external search, the company selected Christopher DelOrefice, who will begin his tenure on Dec. 5; Chris Lialios will continue to serve as interim CFO until then. DelOrefice succeeds former CFO Paula Oyibo, who left the company in June.

He joins Ulta Beauty (No. 375 on the Fortune 500) from medical technology company Becton Dickinson & Co., where he has served as EVP and CFO since September 2021. Before that, DelOrefice spent over 20 years with Johnson & Johnson in various financial leadership roles, including VP of investor relations, VP of finance, and CFO of North America consumer.

“I am honored to welcome Chris to the Ulta Beauty family as chief financial officer,” Kecia Steelman, Ulta Beauty’s president and CEO, told Fortune. “Since stepping into the CEO role earlier this year, I have been focused on building a team that reflects our vision for growth, and I’m proud to say that we have found the right talent to take us into the future.”

DelOrefice will be instrumental in executing the Ulta Beauty “Unleashed” strategy, Steelman said. Announced in March 2025, the strategy outlines three key priorities: driving core business growth, scaling new ventures such as the UB Marketplace, and realigning for success. The plan aims to increase market share by expanding internationally, enhancing in-store experiences, broadening wellness and product assortments, and deepening digital engagement.

“Ulta Beauty is a formidable market leader in the beauty category,” DelOrefice said in a statement, expressing confidence in the company’s growth opportunities ahead.

Ulta Beauty grew its annual sales to $11.3 billion in 2024 from $912 million in 2007, thanks to opening more than 1,000 stores and maturing its e-commerce platform, according to a recent report by Morningstar senior equity analyst David Swartz. While Ulta Beauty faces strong competition and rapid product innovation, its loyal customer base has enabled it to capture market share from mall-based retailers and compete effectively against Amazon and other e-commerce players, he wrote.

Morningstar believes Ulta Beauty can further reduce costs and expand by leveraging customer data and growing its premium product offering. The firm forecasts Ulta Beauty will expand its domestic store base by about 20% over the next decade, with long-term, same-store sales growth of 4%.

Steelman, president and CEO since January, joined Ulta Beauty in 2014 and has held several leadership roles. She views DelOrefice as a strategic partner who will help fuel the company’s next chapter.


Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Vitor Roque, SVP of finance, business units and corporate financial planning and analysis, has been named interim CFO at BD (Becton, Dickinson and Company) (NYSE: BDX), a global medical technology company. Chris DelOrefice, EVP and CFO, will depart the company effective Dec. 5 for the CFO role at Ulta Beauty. BD is conducting a search to identify a permanent successor.

Jonathan Mir was appointed CFO of Bitfarms Ltd. (Nasdaq/TSX: BITF), a North American energy and digital infrastructure company, effective Oct. 27. Bitfarms’ current CFO, Jeff Lucas, will be retiring and will remain on as a strategic financial advisor and consultant through Q1 2026.  Mir has more than 25 years of capital markets experience in energy infrastructure. He spent most of his career at Lazard Inc., where he served as head of North American power, energy and infrastructure. Most recently, Mir was a managing director in Bank of America’s Natural Resources and Energy Transition group.

Big Deal

Deloitte's inaugural "2025 GenAI in M&A Survey" provides insight into generative AI use in dealmaking and what trends are emerging within investment and deployment of the technology.

A key finding is that investment in generative AI will increase. Among respondents, 83% have invested $1 million or more in the technology, specifically for their M&A teams (88% of private equity, 77% of corporate). Many anticipate increasing their generative AI investments over the coming 12 months either slightly (54% of private equity, 58% of corporate) or significantly (24% of private equity, 28% of corporate).

"While it's still early innings for the technology, and M&A application is currently concentrated on pre-sign activities, organizations are looking ahead to its potential to help inform decision making, uncover new sources of value, and drive post-deal synergies," Erik Dilger, managing director of Deloitte Financial Advisory Services LLP, said in a statement.

The findings are based on a survey of 1,000 corporate and private equity leaders across major industries in the U.S.

Going deeper

Walmart announced on Tuesday a partnership with tech giant OpenAI to create AI-first shopping experiences. Customers and members will soon be able to shop at Walmart through ChatGPT using Instant Checkout.  According to

the announcement

: "This is agentic commerce in action: where AI shifts from reactive to proactive, from static to dynamic. It learns, plans and predicts, helping customers anticipate their needs before they do."

Walmart said it is providing employees with AI tools and training. That includes promoting AI literacy across its workforce by offering OpenAI Certifications and rolling out ChatGPT Enterprise to teams across the company.

 

Overheard

"If you only sell to the U.S., you have to diversify."

—Tan Su Shan, CEO of DBS, Southeast Asia’s largest Singapore-based bank, said during the Fortune Most Powerful Women Summit on Tuesday that her response to an uncertain economy is to diversify. She assumed the chief executive role in March, just days before President Donald Trump announced new tariffs as part of his administration’s agenda.

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Ulta Beauty CFO Christopher DelOrefice 增长战略 Unleashed strategy 零售 美妆行业
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