Turning imagination into reality has never been more possible—or more powerful—than it is today. With OpenAI’s Sora 2 now in public preview in Azure AI Foundry, organizations of all sizes can harness this advanced multimodal video generation model to accelerate innovation, drive engagement, and transform how ideas become compelling visual stories.

Turning imagination into reality has never been more instantaneous—and powerful—as it is today, with the launch of OpenAI’s Sora 2: Now in public preview in Azure AI Foundry.

Azure AI Foundry is the developer destination built for creators, from startups to global businesses. The platform now offers a curated catalog of generative media models, including OpenAI’s Sora, GPT-image-1 and GPT-image-1-mini, Black Forest Lab’s Flux 1.1 and Kontext Pro, and more. These models empower software development companies and builders to serve creatives with new and unique capabilities—to accelerate storyboarding, drive engagement, and transform the creative process, all without sacrificing the safety, reliability, and integration businesses expect.

What can you create with Sora 2 in Azure AI Foundry?

Sora 2 in Azure AI Foundry isn’t just another video generation tool; it’s a creative powerhouse, seamlessly integrated into a platform built for innovation, trust, and scale. Unlike standalone solutions, Azure AI Foundry offers a unified platform where developers can access Sora 2 alongside other leading generative models in a secure, scalable, and structured environment to achieve more:

• Marketers can rapidly produce stunning, branded campaign assets including animated assets for product launches and personalized content to capture attention and drive engagement.
• Retailers can engage customers with interactive and localized campaigns to accelerate time-to-market and transform their customers’ online shopping experience.
• Creative directors can transform imaginative ideas into dynamic movie trailers and cinematic experiences to test concepts, while Sora 2’s realistic world simulation, synchronized audio, and creative controls help bring visions to life.
• Educators can create immersive lesson plans and interactive media that spark curiosity and deepen understanding.

With Sora 2 in Azure AI Foundry, developers across industries can innovate boldly and confidently. Azure AI Foundry’s unified environment, advanced capabilities, and enterprise-grade security provide the foundation for creativity to flourish and ideas to become reality.

What features and controls are available?

Sora 2 in Azure AI Foundry stands out by combining OpenAI’s most advanced video generation capabilities with the trusted infrastructure and security controls of Microsoft Azure, unlocking new possibilities for every developer with a set of core features:

• Realistic video generation powered by advanced world simulation and physics.
• Generation based on input text, images, and video.
• Synchronized audio and dialogue for immersive storytelling.
• Audio available in multiple languages.
• Enhanced creative control, including detailed prompt understanding for studio shots, scene details, and camera angles.
• Seamless integration into business workflows, backed by Microsoft’s enterprise-grade safety and security.

Microsoft is committed to delivering secure and safe AI solutions for organizations of all sizes. Through Azure AI Foundry and our responsible AI principles, we empower customers with embedded security, safety, and privacy controls.

This foundation extends to Sora 2, where our advanced safety systems and robust controls work together to help developers innovate more confidently in Azure AI Foundry:

• Content filters for inputs: Screens text, image, and video inputs for prompts. 

• Content filters for outputs: Analyzes video frames and audio; can block content to help comply with organizational policies.

• Enterprise-grade security: Azure’s compliance and governance frameworks protect customer data and creative assets. 

Sora 2 Azure AI Foundry pricing and availability

Starting today, Sora 2 is available via API through Standard Global in Azure AI Foundry.

Model	Size	Price per second (in USD)
Sora 2	Portrait: 720×1280 Landscape: 1280×720	$0.10

Please refer to the Azure AI Foundry Models page for future updates in deployment types and availability.

Get started with AI as your creative partner

Sora 2 is designed to empower and inspire developers. By accelerating early production and enabling rapid prototyping, Sora 2 frees up time for more ideation and storytelling. The goal is to bring human creativity to the next level, making it easier for anyone to turn ideas into compelling visual stories.