🌟 **科技巨头依旧强势，榜单头部格局稳定：** 苹果（Apple）、微软（Microsoft）、亚马逊（Amazon）、谷歌（Google）等科技公司继续稳居榜单前列，彰显了其强大的市场地位和品牌影响力。尽管苹果品牌价值略有下降，但仍保持第一名。微软和亚马逊表现出稳健的增长，分别位列第二和第三。

🚀 **新兴品牌异军突起，增长势头迅猛：** 英伟达（Nvidia）创造了榜单26年历史中最大的品牌价值增长纪录，而Instagram更是首次跻身前十，增长率高达27%。这表明数字化服务和人工智能驱动的创新正成为品牌价值增长的新引擎，能够快速催生新的领导者。

💎 **奢侈品牌分化明显，爱马仕表现亮眼：** 在奢侈品领域，爱马仕（Hermès）以18%的增长率表现突出，领先其他品牌。然而，路易威登（Louis Vuitton）、古驰（Gucci）和香奈儿（Chanel）等品牌则在榜单上的排名有所下滑。分析认为，后疫情时代的涨价策略可能对中产消费者构成了一定的阻碍。

🚗 **汽车品牌表现分化，传统巨头面临挑战：** 丰田（Toyota）作为排名最高的汽车品牌，实现了2%的增长。而梅赛德斯-奔驰（Mercedes-Benz）虽然进入前十，但品牌价值却下跌了15%。这反映出汽车行业在电动化和智能化转型过程中，品牌价值的维持和增长面临着不同的挑战和机遇。

Interbrand's Best Global Brands list has a combined value of $3.6 trillion.Nvidia and Instagram grew quickly, demonstrating the power of high-quality brand experiences.Luxury brands face challenges as Hermès grows and others struggle to keep up.

The best brands in the world include some dominant names and some surprising newcomers.

The brand consultancy firm Interbrand ranks the world's most valuable brands annually. The list is based on the company's research on financial performance, the role the brand plays in purchase decisions, and its competitive strength.

The total value of this year's Best Global Brands is $3.6 trillion, up 4.4% from $3.4 trillion in 2024. The list is led by five tech companies, with the top three from the year prior continuing to dominate.

Although the top three companies have their positions on lock, Interbrand reported its highest number of new entrants ever. Chip maker Nvidia (number 15 on the list) recorded the largest-ever brand value increase in the list's 26-year history, and Instagram broke into the top 10 for the first time.

It's a sign of the quickly evolving times.

"Digitally enabled services and the rise of AI are creating winners faster than ever," Gonzalo Brujó, global CEO of Interbrand, said. "Those relying on legacy strength alone are seeing challenges to their growth."

Greg Silverman, global director of brand economics at Interbrand, said he predicts that YouTube (number 13 on the list) and Nvidia are challengers for next year's top 10 list.

On the luxury front, Hermès pulled ahead of other brands when it comes to growth, with 18%. Louis Vuitton, Gucci, and Chanel fell down the list. Interbrand cited post-COVID price hikes as a headwind for would-be middle-class shoppers.

Here are the brands that landed in the top 10 of Interbrand's Best Global Brands list.

1. Apple

Apple broke into Interbrand's top 25 in 2008, and it was ranked No. 1 within five years. Since making it to the top of the list, the iPhone maker has maintained its position.

Despite its top spot, Apple's brand value decreased by 4% to $470.5 billion.

2. Microsoft

Microsoft grew 10% with a brand value of $388.5 billion.

3. Amazon

Although Amazon is known as an e-commerce site, its placement on the list reflects the strength of the entertainment sector thanks to Prime Video, Interbrand said. Amazon grew 7% with a brand value of $319.9 billion.

4. Google

Google grew 9% with a brand value of $317.1 billion.

5. Samsung

Samsung's brand value fell 10% to $90.5 billion.

6. Toyota

Toyota, the highest-ranked automotive brand, grew 2% to $74.2 billion in 2025.

7. Coca-Cola

Coca-Cola is the highest-ranked food or beverage brand on the list. Its brand value fell 2% to $60.1 billion.

8. Instagram

Instagram reached the top 10 for the first time in 2025, with a growth of 27% to a brand value of $57.3 billion. Its ranking is surprising because the top 10 brands are usually stable in their rankings, Interbrand said.

9. McDonald's

McDonald's brand value came in at $53 billion.

10. Mercedes-Benz

Mercedes-Benz is the second automotive company to secure a place in the top 10, continuing its streak of making the top 20. Yet its brand value fell 15% to $50.1 billion.