cs.AI updates on arXiv.org 10月14日 12:18
数据驱动游戏玩家画像分析
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本文提出一种结合心理测量、行为分析和机器学习的综合框架,通过250名玩家(包括113名活跃玩家)的多维度数据,揭示玩家个性。采用多种数据分析方法,包括特征工程、关联网络、知识图谱分析和无监督聚类,最终识别出四种玩家原型。

arXiv:2510.10263v1 Announce Type: cross Abstract: Profiling gamers provides critical insights for adaptive game design, behavioral understanding, and digital well-being. This study proposes an integrated, data-driven framework that combines psychological measures, behavioral analytics, and machine learning to reveal underlying gamer personas. A structured survey of 250 participants, including 113 active gamers, captured multidimensional behavioral, motivational, and social data. The analysis pipeline integrated feature engineering, association-network, knowledge-graph analysis, and unsupervised clustering to extract meaningful patterns. Correlation statistics uses Cramers V, Tschuprows T, Theils U, and Spearmans quantified feature associations, and network centrality guided feature selection. Dimensionality-reduction techniques such as PCA, SVD, t-SNE are coupled with clustering algorithms like K-Means, Agglomerative, Spectral, DBSCAN, evaluated using Silhouette, Calinski Harabasz, and Davies Bouldin indices. The PCA with K-Means with k = 4 model achieved optimal cluster quality with Silhouette = 0.4, identifying four archetypes as Immersive Social Story-Seekers, Disciplined Optimizers, Strategic Systems Navigators, and Competitive Team-Builders. This research contributes a reproducible pipeline that links correlation-driven network insights with unsupervised learning. The integration of behavioral correlation networks with clustering not only enhances classification accuracy but also offers a holistic lens to connect gameplay motivations with psychological and wellness outcomes.

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游戏玩家画像 数据驱动分析 行为分析 机器学习 心理测量
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