Fortune | FORTUNE 10月13日 23:31
经济不确定性影响零售商假日招聘
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受经济不确定性和关税影响,零售商在一年中最重要的销售季推迟或缩减了假日临时工的招聘计划。许多公司,如American Christmas LLC,因关税成本上升而减少招聘人数。整体来看,预计今年假日季的招聘人数将降至2009年以来最低水平。除亚马逊等少数亮点外,大多数零售商都在采取更谨慎的招聘策略,例如推迟招聘时间、更灵活地安排人员。此外,人工智能的应用也可能部分取代人力。经济放缓、政府停摆以及数据发布延迟,都给零售商的招聘和销售预测带来了挑战。尽管如此,部分零售商仍通过内部调配和灵活排班来满足需求。

📈 经济不确定性与关税压力导致零售商假日招聘缩减。多家公司如American Christmas LLC因关税成本翻倍而减少招聘人数,整体预计假日招聘人数将降至2009年以来最低。

📉 多数零售商采取谨慎策略,招聘人数普遍下降。除亚马逊保持招聘规模外,Radial、Bath & Body Works等均计划减少招聘。部分公司(如Target、UPS、Macy's)甚至不再公布具体招聘数据,显示出招聘计划的收紧。

💡 零售商招聘策略更加灵活和保守。为应对不确定性,企业倾向于在更临近需求时招聘,并采用更灵活的排班方式,如Radial缩短了招聘提前期,Target和Walmart优先考虑内部员工调配。

🤖 人工智能(AI)的应用也在影响部分岗位的招聘需求。部分企业,尤其是在呼叫中心等领域,开始使用AI机器人来替代部分人力,进一步影响了整体的季节性用工需求。

📊 经济数据延迟与政府停摆增加了招聘和销售预测的难度。经济报告发布的延迟使得零售商难以准确预测销售和所需劳动力,加剧了招聘决策的复杂性。

Uncertainty over the economy and tariffs is forcing retailers to pull back or delay plans to hire seasonal workers who pack orders at distribution centers, serve shoppers at stores and build holiday displays during the most important selling season of the year.

American Christmas LLC, which creates elaborate holiday installations for commercial properties such as New York’s Rockefeller Center and Radio City Music Hall, plans to hire 220 temporary workers and is ramping up recruitment nearly two months later than usual, CEO Dan Casterella said. Last year, the company took on 300 people during its busy period.

The main reason? The company wants to offset its tariff bill, which Casterella expects to be as big as $1.5 million this year, more than double last year’s $600,000.

“The issue is if you overstaff and then you underperform, it’s too late,” Casterella said. ”I think everyone’s more mindful now than ever. ”

Holiday hiring could fall to the lowest level since 2009

Job placement firm Challenger, Gray & Christmas forecasts hiring for the last three months of the year will likely fall under 500,000 positions. That’s fewer than last year’s 543,000 level and also marks the smallest seasonal gain in 16 years when retailers hired 495,800 temporary workers, the firm said. The average seasonal gain since 2005 has been 653,363 workers, the firm said.

Among other companies cutting holiday payrolls: Radial, which powers deliveries for roughly 120 brands like Lands’ End and Cole Haan and operates 20 fulfillment sites. It plans to hire 6,500 workers, fewer than last year’s 7,000, and is waiting to the last minute to ramp up hiring for some of its clients, chief human resources officer Sabrina Wnorowski, said.

Bath & Body Works, based in Reynoldsburg, Ohio, said it plans to hire 32,000 workers, lower than the 32,700 a year ago.

Among the bright spots: Online behemoth Amazon Inc. said Monday it intends to hire 250,000 full-, part-time and seasonal workers for the crucial shopping period, the same level as a year ago.

“We saw real strong signals that there’s been a cooling in the labor market, even beyond what our expectations were in the first nine months of the year,” Challenger’s senior vice president Andy Challenger said. “We are having lots of regular conversations with companies about pending layoffs and changes they’re making to their workforce.”

In addition to overall economic uncertainty, Challenger noted companies are using artificial intelligence bots to replace some workers, particularly those working in call centers. And he’s also seeing companies hiring workers closer to when they need them.

Meanwhile, the list of companies staying mum about their specific holiday hiring goals keeps growing. Target Corp., UPS and Macy’s are declining to offer figures, a departure from the past. UPS had hired 125,000 seasonal hires last year, while Target announced last year it planned to hire 100,000 workers. Macy’s last year said it would hire 31,500 seasonal workers.

Holiday hiring: the first clues to what’s in store for spending

Retailers’ hiring plans mark the first clues to what’s in store for the U.S. holiday shopping season and come as the U.S. job market has lost momentum this year, partly because Trump’s trade wars have created uncertainty that’s paralyzing managers trying to make hiring decisions.

The Labor Department reported in early September that U.S. employers — companies, government agencies and nonprofits — added just 22,000 jobs in August, down from 79,000 in July and well below the 80,000 that economists had expected.

The government shutdown, which started Oct. 1 and has delayed the release of economic reports, could worsen the job picture.

In an attempt to exert more pressure on Democratic lawmakers as the government shutdown continues, the White House budget office said Friday that mass firings of federal workers have started.

The firings are happening as hundreds of thousands are already furloughed and still others are being required to report to duty without pay.

Analysts will be closely monitoring the shutdown’s impact on spending. For now, many retailers say that consumers, while resilient, are choosy about what they buying. Analysts will also be closely watching how shoppers will react as retailers push through price increases as a result of high tariff costs in the next few months, experts said.

Given an economic slowdown, holiday spending growth is expected to be smaller than a year ago, according to several forecasts.

Mastercard SpendingPulse, which tracks spending across all payment methods including cash, predicts that holiday sales will be up 3.6% from Nov. 1 through Dec. 24. That compares with a 4.1% increase during the year-ago period.

Deloitte Services LP forecasts holiday retail sales to be up between 2.9% to 3.4% from Nov. 1 through Jan. 31. That’s compared to the same year-ago period when retail sales increased 4.2% from the year before.

Adobe expects U.S. online sales to hit $253.4 billion this holiday season from Nov. 1 to Dec. 31, representing a 5.3% growth. That’s smaller than last year’s 8.7% growth.

A more flexible approach

Given the uncertainty, companies increasingly want to hire workers closer to when they need them, experts said.

“In today’s environment, brands are really looking for us to be agile,” Radial’s Wnorowski said. “Radial is meeting that need of the customer and the consumer with a more flexible and disciplined approach to hiring.”

So for some of its clients, Radial will now be hiring two weeks before Thanksgiving weekend, the traditional start for the holiday shopping season, instead of four weeks before the kickoff, she said. Radial is also speeding up training of holiday hires due to new technology that’s simplifying their tasks. It used to take a couple of days to train a worker, but now it only takes a couple of hours, she said.

Meanwhile, Target said it’s again embracing a three-prong approach. It starts first by offering current workers additional hours and then taps into a separate pool of workers— 43,000— who pick up shifts that work for their schedules. The Minneapolis-based company also hires seasonal workers across its nearly 2,000 stores and more than 60 distribution facilities to meet demand, it said.

For the past few years, Walmart, the nation’s largest retailer and the largest private employer, has been offering the extra hours available during the holidays to its workers, a Walmart spokesperson said, noting it’s worked well and the feedback from customers and workers has been “overwhelmingly positive.”

The Bentonville, Arkansas-based retailer said there may be some seasonal hiring on a store-by-store basis, but the majority of stores will dole out those hours to current workers.

Late start plus no economic data could create challenges

Waiting until the last minute to hire workers could mean a mad scramble to find talent, but companies say that due to the slowing economy, they don’t anticipate having a hard time finding the needed pool.

Meanwhile, the temporary halting of the release of economic reports leaves retailers in the dark about forecasting sales and the workers they need to meet the demand.

“Certainly, for our customers not having access to data will put more of a challenge on their ability to forecast,” Wnorowski of Radial said. “But we’ll stay very close to them as we go into peak and we’ll adjust as soon we see things changing.”

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假日招聘 零售业 经济不确定性 关税 季节性用工 AI Holiday Hiring Retail Economic Uncertainty Tariffs Seasonal Employment AI
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