🤝 **相辅相成的合作模式**：Emma Grede和Jens Grede这对创业夫妻，在共事中展现了截然不同的工作风格。Emma以其迷人、善于社交和富有情感的特质著称，而Jens则更为沉稳和不带个人色彩。尽管风格迥异，但他们发现这种差异恰恰能够促进共同目标的达成，形成一种互补的合作关系，而非冲突的根源。

⚖️ **“谁在意，谁决定”的决策原则**：为了有效管理分歧并避免不必要的摩擦，夫妻俩共同制定了一项核心决策原则：“Whichever of us cares the most gets to decide”（谁更在意，谁来决定）。这项原则确保了在关键时刻，最具投入度和热情的一方能够主导决策，而另一方则会全力支持，从而维护了合作的顺畅和关系的和谐。

🚀 **成功的创业要素与风险提示**：Jens Grede认为，创业的成功并不在于避免所有错误，而在于做出少数几个“真正的好决定”。他同时提醒，对于考虑与伴侣共同创业的人来说，充分的相互了解和欣赏至关重要。如果需要反复讨论是否适合成为商业伙伴，那么这种合作关系很可能注定失败，暗示着清晰的自我认知和对伴侣能力的认可才是成功的基石。

💡 **支持与信任：关系稳固的基石**：夫妻双方在工作中展现了高度的相互信任和支持。当一方对某个决定充满热情时，另一方会承诺“110%的支持”。这种无条件的信任和坚定的支持，不仅有助于推动项目的成功，更是他们能够长期和谐共事并共同打造零售帝国的关键要素。

Power couple Emma Grede and Jens Grede spoke about how they blend love and business.The couple described their unique work styles while admiring each other's approaches.Here's how they say their relationship works while at the helm of Skims and Good American.

The couple that's helping run the Kardashian retail empire said it's challenging to work with a spouse, but not impossible.

Skims CEO Jens Grede joined his wife and cofounder, Emma Grede, on a recent episode of her "Aspire" podcast. The pair discussed love and business and how they make the two work together.

Jens Grede said working with his wife brings him a "tremendous amount of joy and value," but it's not without its challenges.

"Our styles of work are entirely different… galaxies apart," he said.

He described Emma as charming, personable, and emotional, while his business persona has been called stoic or impersonal at times. However, he said, their differences often lead to the same result, even if they disagree on how to get there.

They have one important rule in place that helps them avoid arguments, friction, and resentment: "Whichever of us cares the most gets to decide," Emma Grede said.

Then, they support each other.

"If you're passionate about it, it's important for you to see that through," Jens Grede said. "We're going to get behind the way you want to do it 110%."

As a founder, Jens Grede said you only have to make a couple of "really good decisions" to be successful. It doesn't matter if you also make bad choices along the way.

When it comes to disagreements, the couple tries not to get stuck in their own point of view. If you find yourself in a disagreement, de-escalating is key, Jens Grede said.

For those who are deciding whether to become business partners with a significant other, Jens Grede said the choice should be clear. The best partners balance each other out and admire each other for what they bring to the table.

"If you have to have the conversation, maybe you shouldn't be partners," Jens Grede said. "You're doomed."