🐔 **Logo更新与核心信息传递**: 龙沙龙餐厅此次品牌重塑最显著的变化是其Logo从标志性的鱼形图案更换为鸡肉设计。此举旨在打破顾客对其仅是海鲜餐厅的固有印象，突出其鸡肉产品同样出色且受欢迎的地位，并借此引发消费者的关注和讨论，强调品牌的多样性。

🍗 **鸡肉产品的重要性提升**: 公司高管表示，顾客多年来一直反馈其鸡肉是“隐藏的美味”，此次品牌更新正是为了回应这一市场需求。新Logo和新标语“CHICKEN + SEAFOOD”明确传达了鸡肉在品牌未来战略中的重要性，并将其纳入了包括炸鸡、海鲜在内的6美元套餐中，以吸引更广泛的消费群体。

🎣 **坚守海鲜根基与未来展望**: 尽管大力推广鸡肉，龙沙龙餐厅强调海鲜仍然是其品牌DNA不可或缺的一部分。招牌的海鲜产品，如阿拉斯加鱼、蟹饼、扇贝和烤三文鱼等将继续保留在菜单上。公司表示，品牌建立在让海鲜体验普惠大众的基础上，而鸡肉也是其品牌历史和未来发展的重要组成部分，因此需要获得与其重要性相符的品牌展示。

🔄 **行业品牌重塑趋势**: 龙沙龙的品牌更新恰逢食品行业内一系列高调的品牌重塑活动。例如，百事公司旗下的乐事（Lay's）近期进行了近百年来最大规模的品牌重塑，而必胜客（Domino's）也在进行十多年来的首次品牌重塑。这些行业内的动向表明，品牌适应市场变化、提升竞争力的策略正变得日益普遍。

Fast-food chain Long John Silver's has unveiled a redesigned logo that replaces its signature fish design with a chicken, as part of a larger effort to showcase its versatility and "spark conversation."

The refreshed branding, introduced on Oct. 3 across digital platforms, also features a new tagline: "CHICKEN + SEAFOOD," according to a news release from the company.

"Guests have been telling us for years that our chicken is a best-kept secret," Christopher Caudill, senior vice president of marketing and innovation at Long John Silver's, said in a statement. "Our hand-battered chicken strips — known as Chicken Planks — are every bit as crave-worthy as our legendary fish. It's time we let that secret out."

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The redesign follows "successful product testing" at the chain's flagship restaurant in Louisville, Kentucky, that offered chicken in a range of new forms, as noted in the news release.

Chicken is also taking center stage in the chain’s $6 Basket lineup, which includes Chicken Planks, hand-battered fish, batter-dipped shrimp and grilled shrimp, according to Long John Silver's.

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However, the fast-food chain insists that seafood remains central to its identity, with fan favorites like wild-caught Alaska fish, crab cakes, surf clams and grilled salmon staying on the menu.

"This brand was built on making the coastal experience accessible to everyone, so seafood will always be part of our DNA," Caudill said in a statement. "But chicken is also part of our heritage — and a big part of our future — so it deserves its rightful place on our logo, our menu and our guests' tables."

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The update comes amid a wave of high-profile rebrands across the food industry. 

PepsiCo’s Lay’s recently announced the "largest brand redesign" in its nearly 100-year history, and Domino’s Pizza is undergoing its first rebrand in more than a decade. 

Meanwhile, Cracker Barrel is still recovering from backlash over its failed modernization attempt.  The move triggered intense backlash, a steep drop in stock value and an eventual reversal.

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Long John Silver's did not immediately respond to FOX Business' request for comment.