📉 品牌热度变化显著：曾经深受青少年喜爱的Lululemon和Stanley水杯，在本次调查中被列为“过时”趋势，显示出青少年品牌偏好的快速迭代。相比之下，Nike和星巴克等品牌依然保持着较高的受欢迎度，显示出其在青少年群体中的持久吸引力。

⚖️ 质量与价格成为首要考量：与以往不同，青少年在选购服饰时，将质量和价格置于品牌和潮流之上。这表明年轻消费者在追求个性的同时，也更加注重产品的实际价值和性价比，消费决策更加理性。

👖 经典与复古风格回潮：紧身裤等曾一度流行的服饰款式正在退出潮流舞台，而Hollister和UGG等带有怀旧色彩的品牌则重新受到青少年，尤其是女性群体的青睐，反映出时尚界周期性轮回的特点。

🥤 Stanley水杯热度争议：Stanley水杯在青少年群体中呈现出两极分化的评价，一方面被列为“过时”趋势，另一方面又出现在最受欢迎的单品列表中，这可能反映了不同细分群体和地区之间的消费差异，以及品牌营销策略的影响。

Teen trends are shifting as Lululemon and Stanley Cups lose popularity.Investment bank Piper Sandler found in a survey that Nike and Starbucks remain popular among teens.Teens said they prioritize quality and price over brand or trends when buying clothes.

Teenagers are calling it: Lululemon leggings and Stanley cups are over.

Three years ago, both these brands were beloved among teenage girls, in particular, according to investment bank Piper Sandler's semi-annual Taking Stock With Teens survey. This fall, upper-income teens said they were among the top trends that are "on the way out."

Piper Sandler surveyed nearly 11,000 teens in 47 states between August 8 and September 22, 2025, to get a window into what young Americans are wearing, eating, and buying. While brands like Nike, Starbucks, and Chick-fil-A maintained their dominance over their respective categories for the past year, others slipped in popularity.

For example, 12% of the male teens said Crocs were on the way out. In Piper Sandler's fall 2022 survey, the brand was among this demographic's top five preferred footwear brands.

Activewear brand Lululemon was also among the teens' top 10 brands for online shopping in the spring, but it fell out of the top rankings for this fall. Female teens said the brand is waning in popularity.

Meanwhile, skinny jeans topped the list of trends on their way out.

The investment bank surveyed teens with an average age of 15.7 years and an average household income of $69,527. The teens said that quality and price were the top two factors they consider when buying clothes — more than brand, trends, or sustainability.

These are the trends that are "on the way out," according to the survey:

Male teens

Skinny jeansCrocsBaggy/Saggy jeansNike/JordansHair trends

Female teens

Skinny jeansLululemon/LeggingsStanley cupsHair trendsCrocs

What's popular? Teenage girls seem to love retro styles. Hollister and UGG — staples for millennials and elder Gen Zers — are among the brands rising in popularity.

This season, they seem split on whether Stanley tumblers are still cool. The cups found themselves on both the "on the way out" list and the most popular.