TechCrunch News 10月10日 01:59
Figma与Google合作,引入Gemini AI功能
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设计平台Figma宣布与Google达成合作,将Gemini AI模型整合至其设计软件中,以满足产品设计师及其团队不断变化的需求。此次合作将引入Gemini 2.5 Flash、Gemini 2.0和Imagen 4,特别是在图像编辑和生成方面。Gemini 2.5 Flash有望显著提升Figma的“生成图像”功能的效率,早期测试显示延迟减少了50%。此举是AI公司将模型嵌入现有应用以争夺用户市场的一部分,Figma也因此加入了OpenAI的ChatGPT应用生态。同时,Google也发布了Gemini Enterprise,旨在为企业客户提供AI驱动的对话平台,以提升工作效率。Google强调AI在提高效率和改善工作流程方面的潜力,并指出其AI产品在Google Cloud客户中的普及率。

🎨 **AI功能增强与效率提升**: Figma通过与Google的合作,在其设计平台中集成了Google的Gemini AI模型,包括Gemini 2.5 Flash、Gemini 2.0和Imagen 4。这旨在通过AI驱动的图像编辑和生成能力,显著提升产品设计师及其团队的工作流程效率。例如,Gemini 2.5 Flash的应用已在Figma的“生成图像”功能中实现高达50%的延迟减少,使得用户能够更快地通过文本提示创建和修改图像。

🤝 **战略性行业合作**: 此举反映了AI行业将尖端模型嵌入拥有庞大用户基础的现有应用程序的趋势,以期在消费者市场中确立主导地位。Figma与Google的合作,以及其也被纳入OpenAI ChatGPT应用生态的背景,表明了其在AI技术整合方面的开放性和战略布局,旨在为用户提供更广泛的AI服务。

🚀 **面向企业级应用**: 伴随Figma的合作,Google也发布了Gemini Enterprise,一个专为企业客户设计的AI驱动的对话平台。该平台允许用户与公司内部文档、数据和应用程序进行交互,并为工程师提供构建和部署AI代理的工具。这标志着Google正积极推动AI技术在企业工作流程中的应用,以提高生产力和效率,并为AI服务的商业化开辟道路。

Design platform Figma is partnering with Google to add more AI features, the company announced on Thursday. While Figma had previously introduced AI app-building tools of its own, the new integration with Google will bring several Gemini models to the design software to address what Figma says are the “evolving needs” of product designers and their teams.

With the partnership, Gemini 2.5 Flash, Gemini 2.0, and Imagen 4 will be added to Figma’s toolset, while the company maintains its relationship with Google Cloud.

Gemini 2.5 Flash will be integrated into the process for editing images and Figma’s image generation capabilities, allowing the software’s 13 million monthly active users to make AI images with a prompt and request changes. The company believes the addition will speed up workflows, citing earlier tests of Gemini 2.5 Flash in its product, where users experienced a 50% reduction in latency for the company’s “Make Image” feature.

The partnership is now one of several from top AI makers, intent on integrating their models within existing apps with large user bases as they seek to establish dominance in a tight race for consumer adoption. This week, for instance, OpenAI announced that its users could “chat” with apps inside ChatGPT, including those from Spotify, Booking.com, Expedia, Coursera, Zillow, Canva, and others. Figma was also in that list, indicating the Google Gemini deal is not an exclusive one.

The news of the Figma deal arrives alongside Google’s announcement of Gemini Enterprise, an AI-powered conversational platform designed to bring AI to enterprise customers within their existing workflows. That means users would be able to chat with their company’s documents, data, and applications, and engineers would have access to tools to build and deploy AI agents or use a suite of existing agents.

Google positioned the news as a win for AI’s potential to increase efficiency and improve workflows — something companies would presumably pay for, as they come to rely on the integrations. That’s a strategic move at a time when consumers are driving AI profits, while gen AI pilots at companies often fail.

To counter this, Google noted that 65% of Google Cloud customers are using its AI products.

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Alongside the Figma deal, Google also announced AI deals with GAP, Gordon Foods, Klarna, Macquarie Bank, Melexis, Mercedes, Signal Iduna, Valiuz, and Virgin Voyages. These join existing partners using Gemini, like Banco BV, Behr, Box, DBS Bank, Deloitte, Deutsche Telekom, Fairprice Group, the U.S. Department of Energy, and others.

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Figma Google Gemini AI AI 设计工具 人工智能 产品设计 AI集成
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