YouTube CEO Neal Mohan近日表示，平台正积极开发一项AI肖像检测工具，以应对日益增长的AI生成内容对创作者肖像权和声音的潜在侵犯。许多创作者，包括头部YouTuber MrBeast，都对AI模仿技术可能带来的经济影响表示担忧。该工具旨在识别AI生成的模仿内容，并赋予创作者选择是否下架或对其进行货币化的权利。YouTube强调透明度的重要性，并已开始在部分内容中标记AI生成视频，同时也在探索AI技术在平台内的其他应用。

🛡️ **AI模仿引发创作者担忧**: YouTube CEO Neal Mohan指出，许多创作者，无论是好莱坞明星还是YouTuber，最担心的是他们的个人肖像（likeness）被AI模仿，这可能触及他们最宝贵的资产。从歌手的声音到YouTuber的面孔，AI生成的内容对他们的职业生涯和收入构成了潜在威胁。

🛠️ **YouTube推出AI肖像检测工具**: 为应对这一挑战，YouTube正在开发一项名为“肖像检测”（likeness detection）的工具。该工具旨在利用算法识别出AI生成的模仿内容，并为创作者提供控制权，让他们能够决定是否要求删除这些内容，或选择通过这些内容进行货币化。

⚖️ **赋予创作者控制权**: Mohan强调，赋予创作者对其肖像的控制权至关重要。这意味着他们将拥有主动权来管理AI生成内容的出现，无论是在YouTube上还是其他地方，从而保护他们的品牌和收入来源。

📢 **透明度是关键**: YouTube正致力于提高AI生成内容的透明度。平台已开始通知用户视频是否由AI制作，并鼓励创作者在适当的情况下使用AI工具，例如其新推出的面向播客的AI工具。这种透明度有助于用户了解内容的来源，并为创作者提供保护。

🚀 **拥抱AI技术**: 尽管存在担忧，YouTube也在以建设性的方式拥抱AI技术。除了肖像检测工具，平台还推出了旨在帮助音频播客进入视频领域的AI工具，显示出其在利用AI提升平台功能和用户体验方面的努力。

YouTube CEO Neal Mohan said many creators and creatives are worried about AI imitation.Mohan said that YouTube is working on a tool to detect AI-generated likeness.MrBeast, the top YouTuber, has expressed concern about how AI might impact creators' bottom lines.

When it comes to AI, imitation might not be the highest form of flattery.

YouTube CEO Neal Mohan said that creators are especially nervous about AI-generated dupes that recreate their most valuable asset — themselves — on an episode of the "All-In Podcast" that aired October 8.

"In the creator business and the creativity business, whether you're a Hollywood celebrity or a YouTuber or an artist, the thing that I hear over and over that they really care about is their likeness," Mohan said when asked about the role of AI-generated content. Singers are concerned about their voice, traditional YouTubers about their face, he said.

YouTube has a robust Content ID system, which manages copyrighted material. The platform, Mohan said, is working on what he calls "likeness detection" to deal with the issue of AI-generated lookalikes.

"The algorithm should be good enough to actually detect that, and give you a choice as to whether that should come down," Mohan said. "Or there might be some creators that choose to monetize it. Giving creators control is important."

Mohan said that YouTube notifies users when a video is made with AI, and that "transparency" is key. The platform is embracing the technology in some ways, as AI videos become increasingly popular. YouTube recently announced new AI tools aimed at bringing audio-first podcasters to the platform, while OpenAI launched Sora 2, an updated version of its generative AI video feature.

Some creators are spooked by the new technology, including MrBeast, whose real name is Jimmy Donaldson.

"When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living," the world's top YouTuber said in a post on X. "Scary times."