Fortune | FORTUNE 10月08日 23:14
赢得购房竞价的“赢家诅咒”:为何你可能为此付出过高代价
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一项对近1400万笔美国房产销售数据进行分析的研究发现,在房屋竞价战中胜出的买家,往往会经历“赢家诅咒”,即系统性地为新房支付过高价格。这些买家不仅可能面临更高的违约风险,投资回报率也显著低于未参与竞价的买家。研究指出,这种现象在竞价战更普遍的地区尤为明显,并对低收入、黑人及西班牙裔买家群体造成了更大的经济压力,可能加剧社会不平等。文章强调了在当前市场环境下,理解并规避“赢家诅咒”的重要性,并探讨了可能的解决方案,如提高信息透明度和加强购房者教育。

🏠 **“赢家诅咒”现象:竞价获胜者的代价** 研究发现,在房屋竞价战中胜出的买家,往往会“赢家诅咒”,即支付超出房屋实际价值的价格。数据显示,参与竞价战的买家,其房屋的年回报率平均比未参与者低约1.3个百分点,这相当于在持有期内(平均6.3年)可能多支付约8.2%的购房款。此外,竞价获胜者违约的可能性也高出1.9个百分点。

📈 **投资回报受损与快速转售:情感驱动的质疑** 竞价战的胜利者不仅面临较低的投资回报,他们购买房产后也倾向于更快地出售。这一行为模式表明,他们的超额支付可能更多是源于竞价时的“冲动”而非对房产的长期喜爱。在竞价战更普遍的地区,这种“赢家诅咒”效应更为显著,例如作者的家乡罗切斯特,纽约。

⚖️ **加剧社会不平等:弱势群体的负担** 研究特别指出,“赢家诅咒”对低收入、黑人及西班牙裔买家群体的影响尤为严重。他们更有可能在竞价战中支付过高价格,从而承受更大的经济损失,这可能进一步加剧美国社会在财富分配上的不平等。

💡 **应对策略与未来研究方向** 文章提出,“赢家诅咒”并非不可避免。通过为首次购房者提供更好的准备资源、加强抵押贷款和债务相关的金融教育,可以帮助买家规避风险。同时,研究也提出了进一步探索的可能性,例如通过更透明的竞价流程或正式的拍卖系统来帮助买家做出更理性的决策,以及研究该现象在其他国家市场的适用性。

In today’s hot housing market, winning a bidding war can feel like a triumph. But my research shows it often comes with a catch: Homebuyers who win bidding wars tend to experience a “winner’s curse,” systematically overpaying for their new homes.

I’m a real estate economist, and my colleagues and I analyzed nearly 14 million home sales in 30 U.S. states over roughly two decades. We found that people who paid more than the asking price for their homes — a reliable sign of a bidding war — were more likely to default on their mortgages and saw significantly weaker returns.

How much weaker? On average, homebuyers who won bidding wars saw annual returns that were about 1.3 percentage points lower than those who didn’t, we found. We specifically looked at “unlevered” returns — basically, the returns you’d get if you bought the home outright with cash, without factoring in a mortgage.

Since the typical homeowner in our sample held a property for 6.3 years before selling it, this translates to about an 8.2% overpayment. Bidding-war winners were also 1.9 percentage points likelier to default.

Perhaps that loss would be worth it to someone who absolutely loves the property – but we found that homebuyers who purchase after a bidding war are also faster to resell. This suggests their overpayment is based less on enduring affection and more on bidding-war fever.

We also found that the effects of the winner’s curse — lower home appreciation and higher default rates — are stronger in places where bidding wars are more common. One example is my hometown of Rochester, New York, which has become a bidding-war hot spot in recent years.

Who bears the brunt? Lower-income, Black and Hispanic buyers are more likely to overpay in bidding wars, we found, making them more likely to suffer from the winner’s curse. This suggests that hot housing markets can worsen inequality.

Why it matters

While housing is the largest single form of wealth Americans own, past research on the winner’s curse mostly dealt with land auctions and company mergers — not the nation’s roughly 76 million owner-occupied, single-family homes. Our work is the first to show the direct evidence of the winner’s curse in residential housing markets.

This matters now because the housing market is cooling. Those who bought in the post-pandemic housing market and listed their homes in 2025 are already facing the risk of selling at a loss. Because this risk falls disproportionately on Black and Hispanic homebuyers, it could further widen the wealth gap.

By one measure, foreclosures are up 18% year-over-year. If the brunt of these losses falls on lower-income or otherwise vulnerable homeowners, the result could be an increase in housing insecurity and homelessness.

The good news is that the winner’s curse may be preventable. Better resources to prepare first-time homebuyers and comprehensive financial education related to mortgages and debt could help.

What still isn’t known

It’s possible more transparent bidding processes — or even formal auction systems for popular homes — could better inform prospective buyers and help them stave off the temptation of overpayment. Should the U.S. require real estate brokers or banks to caution their clients to think twice before going above the asking price? Or would that be unfair to sellers? Experimental research on these points would be useful.

Finally, our research focuses on the U.S. housing market. Whether the winner’s curse afflicts buyers in other countries remains an open question.

The Research Brief is a short take on interesting academic work.

Soon Hyeok Choi, Assistant Professor of Real Estate Finance, Rochester Institute of Technology

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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房屋竞价 赢家诅咒 房地产经济学 购房风险 投资回报 社会不平等 Bidding Wars Winner's Curse Real Estate Economics Home Buying Risks Investment Returns Social Inequality
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