Fortune | FORTUNE 10月08日 22:32
AI内容生成与平台责任:Section 230保护面临挑战
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随着人工智能生成内容(AIGC)的兴起,科技公司,特别是社交媒体巨头如Meta,正面临关于其AI产品潜在危害的严峻审查。传统上,美国《通信规范法案》(Section 230)保护平台免受用户生成内容的法律责任。然而,法律专家指出,该法案对AI生成内容的适用性存在不确定性,因为AI生成的内容更像是平台“创作”而非仅仅“托管”第三方信息。目前,多起诉讼已将OpenAI和Character.AI等公司告上法庭,指控其AI产品对未成年人造成伤害。有迹象表明,部分公司在面对AI相关诉讼时,并未完全依赖Section 230的辩护,预示着AI时代下平台责任的界定将面临重大调整。

🤖 **AI生成内容与Section 230的适用性争议:** 传统的Section 230法案旨在保护平台免受用户生成内容的法律责任,将其视为“中立的托管者”。然而,AI生成的内容,由于其“原创性”和“个性化”的特点,使得法院和法律专家对其是否享有同等保护产生疑问。这种内容是平台算法“创作”还是“托管”第三方信息,成为界定责任的关键。

⚖️ **平台责任的潜在扩大:** 法律专家认为,当平台主动塑造内容(如设计产生有害内容的聊天机器人)时,其责任可能比仅仅托管用户内容更为重大。Section 230的保护可能在AI生成内容,特别是对未成年人造成严重伤害的情况下,不再完全适用。这可能迫使科技公司承担更多因其AI产品直接产生的负面后果。

🏛️ **法律诉讼的先兆:** OpenAI和Character.AI面临的诉讼,指控其AI产品鼓励未成年人自残,以及未充分保护弱势用户,表明了AI产品带来的实际风险。值得注意的是,其中一家公司在面对相关案件时,并未声称Section 230的辩护,这可能暗示着AI生成内容在法律上可能无法完全依赖此前的保护伞。

📜 **立法者推动的改革:** 面对AI带来的挑战,一些立法者已开始尝试修补Section 230,以明确排除生成式AI的责任豁免。例如,一项旨在取消AI平台Section 230豁免的法案虽然受阻,但反映了立法界对AI责任问题的关注,并预示着未来可能出台更严格的监管措施。

Meta, the parent company of social media apps including Facebook and Instagram, is no stranger to scrutiny over how its platforms affect children, but as the company pushes further into AI-powered products, it’s facing a fresh set of issues.

Earlier this year, internal documents obtained by Reuters revealed that Meta’s AI chatbot could, under official company guidelines, engage in “romantic or sensual” conversations with children and even comment on their attractiveness. The company has since said the examples reported by Reuters were erroneous and have been removed, a spokesperson told Fortune: “As we continue to refine our systems, we’re adding more guardrails as an extra precaution—including training our AIs not to engage with teens on these topics, but to guide them to expert resources, and limiting teen access to a select group of AI characters for now.”

Meta is not the only tech company facing scrutiny over the potential harms of its AI products. OpenAI and startup Character.AI are both currently defending themselves against lawsuits alleging that their chatbots encouraged minors to take their own lives; both companies deny the claims and previously told Fortune they had introduced more parental controls in response.

For decades, tech giants have been shielded from similar lawsuits in the U.S. over harmful content by Section 230 of the Communications Decency Act, sometimes known as “the 26 words that made the internet.” The law protects platforms like Facebook or YouTube from legal claims over user content that appears on their platforms, treating the companies as neutral hosts—similar to telephone companies—rather than publishers. Courts have long reinforced this protection. For example, AOL dodged liability for defamatory posts in a 1997 court case, while Facebook avoided a terrorism-related lawsuit in 2020, by relying on the defense.

But while Section 230 has historically protected tech companies from liability for third-party content, legal experts say its applicability to AI-generated content is unclear and in some cases, unlikely.

“Section 230 was built to protect platforms from liability for what users say, not for what the platforms themselves generate. That means immunity often survives when AI is used in an extractive way—pulling quotes, snippets, or sources in the manner of a search engine or feed,” Chinmayi Sharma, associate professor at Fordham Law School, told Fortune. “Courts are comfortable treating that as hosting or curating third-party content. But transformer-based chatbots don’t just extract. They generate new, organic outputs personalized to a user’s prompt.

“That looks far less like neutral intermediation and far more like authored speech,” she said.

At the heart of the debate: Are AI algorithms shaping content?

Section 230 protection is weaker when platforms actively shape content rather than just hosting it. While traditional failures to moderate third-party posts are usually protected, design choices, like building chatbots that produce harmful content, could expose companies to liability. Courts haven’t addressed this yet, with no rulings to date on whether AI-generated content is covered by Section 230, but legal experts said AI that causes serious harm, especially to minors, is unlikely to be fully shielded under the act.

Some cases around the safety of minors are already being fought out in court. Three lawsuits have separately accused OpenAI and Character.AI of building products that harm minors and of a failure to protect vulnerable users.

Pete Furlong, lead policy researcher at the Center for Humane Technology, who worked on the case against Character.AI, said that the company hadn’t claimed a Section 230 defense in relation to the case of 14-year-old Sewell Setzer III, who died by suicide in February 2024.

“Character.AI has taken a number of different defenses to try to push back against this, but they have not claimed Section 230 as a defense in this case,” he told Fortune. “I think that that’s really important because it’s kind of a recognition by some of these companies that that’s probably not a valid defense in the case of AI chatbots.”

While he noted that this issue has not been settled definitively in a court of law, he said that the protections from Section 230 “almost certainly do not extend to AI-generated content.”

Lawmakers are taking preemptive steps

Amid increasing reports of real-world harms, some lawmakers have already tried to ensure that Section 230 cannot be used to shield AI platforms from responsibility.

In 2023, Sen. Josh Hawley’s No Section 230 Immunity for AI Act sought to amend Section 230 of the Communications Decency Act to exclude generative artificial intelligence from its liability protections. The bill, which was later blocked in the Senate owing to an objection from Sen. Ted Cruz, aimed to clarify that AI companies would not be immune from civil or criminal liability for content generated by their systems. Hawley has continued to advocate for the full repeal of Section 230. 

“The general argument, given the policy considerations behind Section 230, is that courts have and will continue to extend Section 230 protections as far as possible to provide protection to platforms,” Collin R. Walke, an Oklahoma-based data-privacy lawyer, told Fortune. “Therefore, in anticipation of that, Hawley proposed his bill. For example, some courts have said that so long as the algorithm is ‘content neutral,’ then the company is not responsible for the information output based upon the user input.”

Courts have previously ruled that algorithms that simply organize or match user content without altering it are considered “content neutral,” and platforms aren’t treated as the creators of that content. By this reasoning, an AI platform whose algorithm produces outputs based solely on neutral processing of user inputs might also avoid liability for what users see.

“From a pure textual standpoint, AI platforms should not receive Section 230 protection because the content is generated by the platform itself. Yes, code actually determines what information gets communicated back to the user, but it’s still the platform’s code and product—not a third party’s,” Walke said.

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AI Section 230 平台责任 内容生成 未成年人保护 法律挑战 AI Section 230 Platform Liability Content Generation Child Protection Legal Challenges
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