Fortune | FORTUNE 10月08日 17:28
CEO薪酬新趋势:从创始人到接班人
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文章探讨了CEO薪酬的新趋势,即“创始人指定的接班人”也能获得巨额的“登月计划”式薪酬,类似于埃隆·马斯克和Axon CEO Rick Smith的案例。Rick Smith通过增长公司市值,不仅获得高额报酬,还与员工分享了超过8800万美元的股票。然而,这种高风险的薪酬模式也引发了担忧,专家认为将巨额奖金押注在单一CEO身上可能对股东构成风险,并担忧这种模式向更广泛的执行层蔓延的潜在危险,将其比喻为“恐龙逃出了围栏”。

🚀 **“登月计划”薪酬模式的兴起与演变:** 文章以埃隆·马斯克和Axon CEO Rick Smith的巨额薪酬案例为引,介绍了“登月计划”式薪酬的出现。Rick Smith通过将公司市值从25亿美元增至135亿美元,获得了高达1650亿美元的报酬,并且将其中8800万美元的股票分配给了最低薪酬的员工,展现了一种与员工共享成功的模式。

🤝 **薪酬模式的扩展与潜在风险:** 这种“登月计划”薪酬模式正从创始人CEO向“创始人指定的接班人”扩展,例如Opendoor Technologies的CEO Kaz Nejatian获得了潜在的28亿美元奖励。然而,专家担忧将巨额奖金押注在单一CEO身上存在重大风险,因为人的情绪化和易分心可能导致决策失误,对股东利益造成损害。

🦖 **对薪酬模式蔓延的担忧与比喻:** 专家将这种高风险薪酬模式的潜在扩散与《侏罗纪公园》系列电影相类比。对于非创始人公司而言,这种薪酬模式意味着“恐龙已经逃脱并正奔向大陆”,强调了其可能带来的不可控风险和对整个公司治理体系的冲击。

Tesla CEO Elon Musk has hit two moonshots, but the second award, once valued at $56 billion, was twice rescinded after a legal challenge. Taser stun gun and body camera company Axon Enterprise awarded its CEO Rick Smith a carbon copy of Musk’s deal in 2018 at a smaller magnitude. Smith blew the lights out and last year earned compensation valued at $165 billion after growing the company’s market cap from $2.5 billion to $13.5 billion. Smith even brought his entire workforce along with him by sharing some of his pay with employees, negotiating a deal where $88 million in stock went to the lowest-paid workers at Axon. His moonshot is also open to Axon workers, allowing them to put some of their pay at risk in a way similar to Smith’s comp. He’s now on a second seven-year moonshot plan, but even Smith’s wife was against the notion at first, because she thought it was just too risky.

Now, the trend is poised to spread beyond founder-CEOs like Smith to what Todd Sirras of executive compensation consulting firm Semler Brossy calls “founder-anointed successors.” For instance, Opendoor Technologies CEO Kaz Nejatian got a potential $2.8 billion moonshot and a slice of the company after he was hired last month. But Sirras’ concern is that big bets on a single CEO pose major risks to shareholders. Human beings are emotional and they get distracted easily thinking about what they can buy with all this stock, he said, like a new private jet. 

He compared the potential rise of moonshot pay deals to the Jurassic Park film series. “Danger increases exponentially the closer these awards get to the general executive population,” Sirras said. While moonshots for founder-annointed successors and non-successors with a major capital investment he deems “inside the T-Rex fence”—“awards in non-founder companies means the dinosaurs have escaped and are heading to the mainland.” Read the full article here.—Amanda Gerut

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

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The markets

S&P 500 futures were up 0.18% this morning. The index closed down 0.38% in its last session. STOXX Europe 600 was up 0.42% in early trading. The U.K.’s FTSE 100 was up 0.38% in early trading. Japan’s Nikkei 225 was down 0.45%. China’s CSI 300 was up 0.45%. The South Korea KOSPI was up 2.7%. India’s Nifty 50 was down 0.13% before the end of the session. Bitcoin fell to $122.6K.

Around the watercooler

Dizzying deal delirium: How the AI bubble bursts by Jeffrey Sonnenfeld and Stephen Henriques

Without data centers, GDP growth was 0.1% in the first half of 2025, Harvard economist says by Nick Lichtenberg

Legendary Apple designer Jony Ive wants to fix our relationships with the phones he helped created—and has up to 20 different OpenAI gadgets to do so by Marco Quiroz-Gutierrez

350 hiring managers gave their honest thoughts about Gen Z—and only 8% believe they’re ready for the workforce by Emma Burleigh

CEO Daily is compiled and edited by Joey Abrams and Jim Edwards.

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CEO薪酬 登月计划 公司治理 激励机制 Axon Elon Musk CEO Compensation Moonshot Pay Corporate Governance Incentive Schemes
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