This year has felt nothing like normal for countless reasons. But one thing is always reliable: Amazon Prime Day events. Several times a year, Amazon consistently shows up with some staple discounts that we've come to rely on.
Maybe there's some methodology to the classic Prime Day discounts, or maybe it's just throwing darts at a board, but we all save regardless.
And as a Prime Day veteran, I can assure you the 2025 October Prime Day deals are wild, and in a good way. Amazon clearly understood that we could all use something nice while dealing with life these days. October Prime Day has record-low prices on portable power stations, Ninja appliances, Kindles, TVs, outdoor gear, and even Lego Advent calendars. Mashable is busy tracking all the latest drops live, of course. But if you're in the mood to shop some tried and true deals, here are some staples that tend to show up for each and every Prime Day sale.
Apple AirTags
Initially marked down to $67.99, Amazon went even lower, and you can now pick up a 4-pack of Apple AirTags for just $64.99. Whether you use these Bluetooth trackers to keep track of your personal belongings or your toddler, it's time to restock.
Crest 3D WhiteStrips
My teeth definitely aren't whiter than they were in 2019, when I started covering Prime Day. At least I quit smoking.
Coleman camping tents
As sure as the sun rises in the sky, Coleman will mark down their four-person tents to under $85 during an Amazon sale. This Prime Day is no exception.
LifeStraw emergency water filters
In keeping with the outdoor theme, LifeStraw also has big discounts across the board come Prime Day. Their deals start cheap — for less than $10, you can grab their original personal water filter. And for a little bit more, their updated Peak Series straw is on sale for $18.
Kindles
Of course, Amazon marks down its own products for big shopping events, and Prime Day brings the best Kindle prices of the year. These e-readers typically go on sale but twice a year (Black Friday is your other chance to save), so don't miss your chance.
Apple AirPods
For at least the last couple of years, Amazon has used Black Friday and Prime Day as an excuse to drop the AirPods Pro down to a new record-low price. But they're being stingy during October Prime Day. Instead, snag the AirPods 4 for $89, which matches the all-time low.
Bissell Little Green
The upholstery cleaning powerhouse otherwise known as the Bissell Little Green can be found on sale year-round, but reliably, Prime Day brings it down to a decent, if not always fantastic, price point. Still, getting cleaner carpets for less than full price never hurts.
Echo speakers
Amazon Echo speakers provide the cheapest entry fee for smart speaker life. Just like with Kindles, Amazon doesn't miss a chance to mark them down during the big sale — the cheapest one you can grab is the Echo Pop at just $24.99.
Therabody massage guns
The massage gun craze has died down considerably since COVID times, when we were all really bored and really stressed. But these percussion massagers are still beloved by athletes, and they're still classic Prime Day deals. The sale price of $149.99 matches the record low that we haven't seen since the spring.
Reusable water bottles
Hydration is in big time in 2025. Maybe because it's something we can actually control? Whatever the reason, water is good for us and the Stanley Quencher deals are coming in hot this Prime Day, but be warned they tend to sell out on the first day. Alternatively, you can grab similar bottles like Yeti Rambler Straw Mug which are also on sale.
Awesome Lego sets
The best-selling Lego sets for Prime Day 2025? The seasonal Lego Star Wars Advent Calendar and the classic Lego Brick Box are both on a major discount. Of course, you can find tons more Lego sets on sale this time of year, as per always.
Pro tip: Don't sleep on Walmart's Lego deals!
Cheap Beats headphones
Look, we love AirPods, but do you really have $429 to spare on AirPods Max headphones? For Prime Day, you can count on Beats and Amazon to deliver deals on noise-cancelling headphones and earbuds for about or under $100.
Instant Pots
Instant Pots may not really have the cultural cachet of a few years ago, but they're still a mainstay on the Prime Day deals page. This Pro Crisp model is a hybrid, serving as both a pressure cooker and an air fryer.
UltimateEars speakers
These tiny speakers are the best Bluetooth speakers under $100, even at full price, but Prime Day often brings them to a much, much lower price point. This year, you can grab them for as low as $66.49.
Philips Hue
Philips Hue color-changing bulbs may not be cheap, but they definitely set a vibe. Prime Day is an excellent time to find them on sale — this bundle in particular gets you two bulbs and a Hue Bridge, so you can unlock these bulbs' full functionality.
Anker chargers
Prime Day just wouldn't be the same without Anker marking down essentially its entire product line. The brand is especially known for its chargers, which can power up multiple devices at once with impressive speed. If you want to go all out, this power bank can charge up to four devices at once and includes its own retractable cables.
Bose headphones
Bose's flagship QuietComfort Ultra are included in Prime Day this year and so are the more affordable Bose QuietComfort. In either case, you'll be in great shape for holiday travel with the ability to drown out the noise.
DeWalt drills
If you've always wanted to be handy around the house, then you need the proper tools. And DeWalt deals are always popular on Prime Day.
Cheap Fire TVs
Somehow, in the tariff era, TV prices keep getting lower. Why should TVs prove to be so immune to tariffs? Hey, don't look a gift horse in the mouth. This year, you can even grab a 40-inch smart Fire TV from Insignia for just $95.
Samsung's The Frame
Prime Day is full of cheap TV deals, but if you're interested in a more elevated experience, Samsung's The Frame TVs double as artwork when you're not binging horror films. The Frame TVs are notorious for costing thousands, but you can save a massive 47% by shopping during October Prime Day.
A fancy espresso machine
This is a newcomer in the category, but for the last few years, Breville's brushed stainless steel espresso machines have always gotten a sizable discount for Prime Day and Black Friday. With dark winter mornings ahead, now is a great time to buy a reason to stop hitting the snooze button.
Flagship Roborock robot vacuums
This is less so one product we see year over year, thanks to how often new robot vacuums hit the market year after year. Still, that paves the way for Prime Day to serve as the debut of many first-time discounts, including this one on the Roborock Saros 10R, Mashable's newly crowned best robot vacuum.
Samsonite luggage sets
You never realize how expensive good luggage is until it comes time to replace yours. Conveniently timed just ahead of holiday travel, Samsonite typically offers solid discounts on its luggage for Prime Day — like this two-piece Omni 2 hardside set. Usually $410, it's down to just $195.50, saving you over 50%.
Dyson products
We all know Dyson isn't known for its affordability. If you've been eyeing a Dyson gadget, whether it's a new vacuum or the fancy Dyson Airwrap, there's a good chance you'll see it on sale during Prime Day. The brand is a Prime Day staple year after year.
Fitbit trackers
Fitbit fitness trackers and smartwatches always get big price drops this time of year. If you like the sound of deeply discounted Fitbits, then it's always a good idea to wait until Prime Day, when you can score one for up to 38% off.
Free offers from Amazon
Amazon tries to tempt Prime Day shoppers with extended free trials on its most popular services, including Amazon Music Unlimited, Audible, and Kindle Unlimited. Just don't forget to make a calendar event to remind you to cancel the subscription before the free period expires!
