特斯拉宣布推出更经济实惠的Model 3轿车和Model Y SUV版本，分别命名为“Standard”版。这些新车型起售价分别为36,990美元和39,990美元，续航里程约为321英里。相较于高端版本，Standard版在功能上有所精简，例如不包含Autopilot自动辅助驾驶系统，仅配备交通感知巡航控制。内饰方面也更为简约，取消了后排触摸屏、手动调节的后视镜和方向盘，并减少了扬声器数量和前排加热座椅。此举旨在推动特斯拉在2024年销量下滑后重拾增长动力，并为全球市场提供更具竞争力的电动汽车选项。

🚗 **推出经济版车型以刺激增长**：特斯拉推出了价格更低的Model 3和Model Y“Standard”版本，起售价分别为36,990美元和39,990美元。此举旨在应对2024年销量下滑的局面，并重新推动公司增长，同时为全球市场提供更具吸引力的电动汽车选择。

⚙️ **功能精简以降低成本**：为了实现更低的价格，Standard版车型在配置上有所取舍。例如，它们不配备Autopilot自动辅助驾驶系统，仅提供交通感知巡航控制。内饰也进行了简化，取消了后排触摸屏、手动调节的后视镜和方向盘，扬声器数量减少，且只有前排座椅提供加热功能。

🔋 **续航与设计调整**：新款Standard版车型在满电状态下提供约321英里的估算续航里程。外观上，Model Y Standard版取消了高端车型上的贯穿式灯带，并且玻璃车顶也被移除，进一步体现了成本控制的策略。

🌐 **全球市场布局与竞争考量**：特斯拉计划在包括欧洲在内的多个全球市场销售这些经济版车型。随着美国联邦电动汽车税收抵免的到期，这些新定价在本土市场将更为直接。同时，此举也将面临其他汽车制造商（如福特、通用）在低成本电动汽车领域的竞争，并可能对二手车市场带来影响。

Tesla has spent more than a year teasing that “more affordable models” of its vehicles were on the way, and on Tuesday, the company finally revealed them. The company is now selling a more bare-bones version of the Model 3 sedan and the Model Y SUV, which start at $36,990 and $39,990, respectively.

The new versions, each dubbed “Standard,” get an estimated 321 miles of range on a full battery, and will come with fewer features than the more premium rear-wheel or all-wheel drive variants when they ship later this year. They don’t even have Autopilot, the company’s basic advanced driver assistance system. (The new models only come with traffic-aware cruise control; Autosteer, which completes the “Autopilot” feature-set, is missing.)

The release of the cheaper models is supposed to help push Tesla back into growth after it saw sales decline in 2024. But the pricing is not as low as some may have hoped, especially considering that CEO Elon Musk once teased the idea of a $25,000 Tesla — before he ultimately killed that project.

The new Model 3 does not even dip below the $35,000 price threshold that Tesla promoted in a run-up to the car’s launch in 2016. That sticker price, which helped put Tesla on the map, was never really offered save for a few months as an off-menu ordering option.

The new cars are more different on the inside than the outside. While Tesla’s cars are known for being minimalist, the Model 3 and Model Y Standard take the spartan approach to the limit. There’s no second-row touchscreen. The steering wheel and side mirrors are manually adjusted. There’s no FM/AM radio and just seven speakers compared to the 15 speakers and one subwoofer on the costlier versions. Only the first row has heated seats.

On the outside, Tesla ditched the light bar that adorns the nose of the more expensive Model Y variants. The glass roof is also gone on the Standard cars.

Musk and other Tesla executives have joked in the past, and at length, about playing “Game of Thrones but [for] pennies” — an effort to describe the company’s mad scramble to remove as much cost out of its cars as possible. That strip-it-down thinking appears to be the primary strategy of how the company approached the Model 3 and Model Y Standard.

Tesla plans to sell these versions in multiple global markets, including Europe. The expiration of the U.S. federal EV tax credit last month means these prices will be pretty straightforward in the United States, unless buyers live somewhere with strong state EV incentives.

That sets up an interesting calculus for new EV buyers. Major automakers are simultaneously pulling back plans for a number of more expensive electric vehicles, theoretically reducing competition, which could be a boon for Tesla.

Ford is working on a low-cost electric vehicle platform due out in 2027. General Motors is bringing back the Chevy Bolt. Upstart automakers like Rivian and Lucid Motors, and even newer entrants like Slate Auto, are pushing to release EVs in the next few years that are priced on either side of the Model 3 and Model Y Standard.

Musk did tangible damage to Tesla’s brand earlier this year when he got involved in the second Trump administration. Tesla rebounded to notch its best quarter ever as the EV tax credit expired and it is unclear how durable that momentum will be. The new Standard models will likely apply competitive pressure on Tesla’s own offerings, not to mention the potential havoc it could wreak on the used market.